The Indian bicycleindustry, the second largest in the world, produces around 10 to 14 mn unitsannually. China leads with a production of over 50 mn units. The total worldmarket is estimated at close to 100 mn units. In value terms, the currentmarket size is estimated at Rs. 22 bn and is growing at about 3.5% annually.Theopening up of the economy in the wake of the overall liberalisation policies ofthe government, led to the spectre of cheap Chinese bikes entering into theIndian market. There was, however, nomajor threat emanating out of these imports according to the domestic cyclemanufacturers. The entire market of bicycles can be divided into domestic andforeign markets.
With many brands present inthe bicycle industry, a new approach towards marketing is needed and also topenetrate competitive market cost competitiveness is required. The kids segmentof bicycle is mostly unorganized with very few companies focusing on thisquickly growing and lucrative section.This provides a good opportunity toprovide various designs of hi quality kids bicycles online for the parents tobuy and free them off of going to the market themselves as free home deliveryis provided by the company.
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