The foodcolors market is growing with the increase in demand for food. The growth ofthe natural colors market segment depends on the consumers’ preference fornatural and healthy food colors. This growth will be maintained in the futurewith finding new sources of raw materials, the launch of new products, andusing advanced technologies for color production.
Foodadditives are functional substances that are normally neither consumed as fooditself nor are used as ingredients, but are intentionally added in food toassist to improve their certain characteristics such as aroma, colour,consistency, taste, texture and/or shelf life. Food additives are ediblesubstances added to food products to enhance their taste, color, appearance andtexture. Besides improving quality, these additives are added to preventmicrobial growth and increase longevity of processed food products.