Instant noodles are a precooked and usuallydried noodle block, sold with flavoring powder and/or seasoning oil. Theflavoring is usually in a separate packet, although in the case of cup noodlesthe flavoring is often loose in the cup. Some instant noodle products are sealpacked; these can be reheated or eaten straight from the packet. Dried noodle blocksare cooked or soaked in boiling water before eating.
India is the most attractive Instant Noodlesmarket in the world. Instant Noodles market matured in India over the years butstill it is limited to few players. Urbanization, rising income levels, workingcouples, interstate migration and changing lifestyle of young India are keydrivers for the noodles market. The product was positioned as meal which isfilling and can be prepared in just a few minutes, thus offering bothconvenience and time saving.
Market witnessed a growth of 7.4% from 2010to 2014. Despite of ban on instant noodles in some states of India for shorttime, instant noodles market will witness a growth of 6.55% till 2020.