Herbal cosmetics refer tobeauty products that use natural ingredients, rooted in a Hindu system oftraditional medicine based on herbal treatments rather than the chemicallytreated cosmetics.Consumers worldwide prefer herbal beauty products such asskin care products, hair care products, make-up products and others. The marketshare for herbal beauty products has been increasingly considerably as comparedto synthetic beauty products.
The Indian beauty industry hasseen huge growth in the last 10 years, simply by paying close attention to itsshoppers’ needs. The herbal beauty care business has emerged as the new growthfrontier for beauty business in Indiago, with both existing and new entrantsinvesting heavily to promote their herbal portfolio. The emphasis has been onthe spectacular growth of the herbal and ayurvedic beauty products business. Theemphasis has been on the spectacular growth of the herbal beauty products business.