Perfumes and Flavours are a harmonious combinationof natural and / or synthetic ingredients essential to lend taste and smell tofood, pharmaceutical, personal care, fabric care and household care products,pleasing the senses in totality. Supposing Perfumes and flavours are eliminatedfrom use our, life will become dull and boring, not good enough to live.Thankfully, today Perfumes and flavours are present throughout all levels ofproduct right from an expensive one to the cheapest and play an invaluable roleby its performance and signal attributes to take care of this emotional need,stimulating as well as calming or relaxing the user. The flavour and Perfumesindustry in India is fragmented, with top global players and local players ofvarious sizes competing in the same marketplace.
Some Indian FMCG companies who use Perfumes andflavours in their products also make their own fragrance blends, by purchasingindividual aroma chemicals and mixing them. The Flavour market is highlyfragmented. Flavour purchasers may range from multinational companies to bigIndian industrial houses to small-scale industrial units to local eateries toeven individual homes. This is especially true in case of savoury, bakery andconfectionary segments where manufacturing process is simple in comparison toother segments, which use more complex manufacturing technology. Indian FMCG ischaracterized by intense competition both by multinational companies, organizedand unorganized Indian manufacturing setups.
Increasing usage of perfumes among the youngpopulation, increasing online retail penetration, product push strategy by keyglobal players, availability of perfumes in different price ranges, andincreasing consumer spending on personal and beauty care products are majorfactors expected to drive the growth of the global perfumes market over the forecastperiod.