{"id":8941,"date":"2026-07-05T19:18:47","date_gmt":"2026-07-05T13:48:47","guid":{"rendered":"https:\/\/www.entrepreneurindia.co\/blogs\/?p=8941"},"modified":"2026-07-05T19:18:47","modified_gmt":"2026-07-05T13:48:47","slug":"coastal-cold-chain-logistics","status":"publish","type":"post","link":"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/","title":{"rendered":"How a Kerala Fisherman&#8217;s Son Built India&#8217;s First Coastal Logistics Startup"},"content":{"rendered":"<p><em>Coastal Cold Chain Logistics Business in Kerala &amp; India<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#The_Number_That_Should_Embarrass_Every_Logistics_Investor\" >The Number That Should Embarrass Every Logistics Investor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Related_Article_Small_Scale_Manufacturing_in_Kerala_Top_Viable_Business_Ideas_Leveraging_the_States_Natural_Industrial_Strengths\" >Related Article: Small Scale Manufacturing in Kerala: Top Viable Business Ideas Leveraging the State\u2019s Natural &amp; Industrial Strengths<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#A_Supply_Chain_That_Has_Never_Worked\" >A Supply Chain That Has Never Worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#TABLE_1_Key_Coastal_States_%E2%80%94_Marine_Output_Cold_Chain_Gap_Route_Opportunity\" >TABLE 1: Key Coastal States \u2014 Marine Output, Cold Chain Gap &amp; Route Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Why_the_Window_Is_Open_Right_Now\" >Why the Window Is Open Right Now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Access_Complete_Business_Plan_Kerala_Business_Opportunities_Guide\" >Access Complete Business Plan: Kerala Business Opportunities Guide<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#How_to_Set_This_Up_A_Ground-Level_Playbook\" >How to Set This Up: A Ground-Level Playbook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_1_Choose_Your_Route_Before_You_Buy_Your_First_Vehicle\" >Step 1: Choose Your Route Before You Buy Your First Vehicle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_2_Minimum_Investment_Required\" >Step 2: Minimum Investment Required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_3_Registrations_and_Licences\" >Step 3: Registrations and Licences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_4_Equipment_and_Cold_Chain_Assets\" >Step 4: Equipment and Cold Chain Assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_5_Raw_Material_Supply_Sourcing\" >Step 5: Raw Material (Supply) Sourcing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Read_the_Complete_Book_Here_Handbook_on_Fisheries_and_Aquaculture_Technology\" >Read the Complete Book Here: Handbook on Fisheries and Aquaculture Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Step_6_Team_Size_to_Start\" >Step 6: Team Size to Start<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Timeline_Registration_to_First_Delivery\" >Timeline: Registration to First Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#TABLE_2_Investment_Breakdown_%E2%80%94_Minimum_vs_Recommended_Setup_INR\" >TABLE 2: Investment Breakdown \u2014 Minimum vs. Recommended Setup (INR)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Identify_high-growth_industries_before_others_do\" >Identify high-growth industries before others do<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#What_the_Numbers_Actually_Look_Like\" >What the Numbers Actually Look Like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#TABLE_3_Applicable_Government_Schemes_%E2%80%94_Eligibility_and_Benefit_for_Coastal_Logistics_MSMEs\" >TABLE 3: Applicable Government Schemes \u2014 Eligibility and Benefit for Coastal Logistics MSMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Where_to_Get_a_Rigorous_Feasibility_Study_Done\" >Where to Get a Rigorous Feasibility Study Done<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Your_Next_Step_Is_Simpler_Than_You_Think\" >Your Next Step Is Simpler Than You Think<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#ENTREPRENEUR_SPOTLIGHT\" >ENTREPRENEUR SPOTLIGHT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/coastal-cold-chain-logistics\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Number_That_Should_Embarrass_Every_Logistics_Investor\"><\/span><strong>The Number That Should Embarrass Every Logistics Investor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>About 30% of the marine catch in India is lost every day before it reaches a processor, exporter and consumer accounting for a loss of approximately \u20b918,000 crore per year. It wasn&#8217;t because the fish was not caught in time. Not for lack of demand. The fact that there was no refrigerated vehicle available at the right harbour, at the right hour, on the right coastal route.<\/p>\n<p>The length of the Indian coast is 7,516 kilometres and it includes nine marine states and two Union territories. It has a direct employment of more than 28 million in its fisheries sector. The National Fisheries Development Board (NFDB) reports that the country is the third largest fish producer in the world with contribution of almost 7.28% of the global fish production. The cold chain facilities on this coastline, however, are however decades behind in meeting demand.<\/p>\n<p>The paradox is that during the same financial year, India exported marine products worth more than \u20b960,000 crore. However, transport of the same produce from harbour to processor, from processor to mandis as well as from mandis to cold storage is still largely carried out in unrefrigerated tempos, open trucks and battered three-wheelers.<\/p>\n<p>It&#8217;s the gap between the record of a world-class export industry and the broken coastal distribution chain at home, where one fisherman&#8217;s son from Kollam, Kerala, saw the opportunity that others in suits missed altogether.<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Related_Article_Small_Scale_Manufacturing_in_Kerala_Top_Viable_Business_Ideas_Leveraging_the_States_Natural_Industrial_Strengths\"><\/span>Related Article: <a href=\"https:\/\/www.entrepreneurindia.co\/blogs\/manufacturing-business-in-kerala\/\">Small Scale Manufacturing in Kerala: Top Viable Business Ideas Leveraging the State\u2019s Natural &amp; Industrial Strengths<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"A_Supply_Chain_That_Has_Never_Worked\"><\/span><strong>A Supply Chain That Has Never Worked<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The deficiency of fish handling and cold chain system in India is not a new phenomenon. The <a href=\"https:\/\/nccd.gov.in\/\" target=\"_blank\" rel=\"noopener\">National Centre for Cold-chain Development (NCCD) <\/a>has repeatedly pointed out that the country just has approximately 35% of the necessary cold storage facilities in the fisheries and perishables sector. The disparity is even greater in the &#8216;middle mile&#8217; (processing to market) for marine products.<\/p>\n<p>The issue is with the structure. There are no inter-city cold chain networks in India at major fish-landing centres (FLCs) as per the study, viz Vinay Kumar, under Vizhinjam Fishport; Under S. K. Ramamoorthy, under Neendakara Fishport and Chilika in Odisha and Rameswaram in Tamil Nadu. A reefer truck that comes from Mumbai&#8217;s JNPT catchment will not be able to move a load of 2\u20133 tonne to Neendakara. It is not economically viable at the existing freight rates. So the fish is loaded into regular trucks with crushed ice and about 15-30% of the fish reaches the destination in bad condition or can&#8217;t be sold.<\/p>\n<p>According to the<a href=\"https:\/\/dahd.gov.in\/\" target=\"_blank\" rel=\"noopener\"> Annual Report of the Ministry of Fisheries<\/a>, Animal Husbandry and Dairying 2023, the estimated annual post-harvest loss in the marine sector is around \u20b922,500 crore. This encompasses losses in the middle mile \u2014 the 50-400 km distance between the harbours and processors \u2014 and losses at the landing stage and in transit and cold store.<\/p>\n<p>The top 5 most severely affected states, all with high catch volumes but underdeveloped and fragmented local logistics are Kerala, Gujarat, Tamil Nadu, Andhra Pradesh and Odisha. In these States, the number of registered reefer vehicles is less than 3200 and the total marine production is more than 35 lakh MT per annum. The math is incorrect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TABLE_1_Key_Coastal_States_%E2%80%94_Marine_Output_Cold_Chain_Gap_Route_Opportunity\"><\/span><strong>TABLE 1: Key Coastal States \u2014 Marine Output, Cold Chain Gap &amp; Route Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td><strong>State \/ Region<\/strong><\/td>\n<td><strong>Active Fishing Ports<\/strong><\/td>\n<td><strong>Annual Marine Output (MT)<\/strong><\/td>\n<td><strong>Cold Chain Gap (%)<\/strong><\/td>\n<td><strong>Key Coastal Route Opportunity<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Kerala<\/strong><\/td>\n<td>222<\/td>\n<td>7.8 lakh MT<\/td>\n<td>~68%<\/td>\n<td>Vizhinjam \u2192 Kochi \u2192 Mangalore<\/td>\n<\/tr>\n<tr>\n<td><strong>Gujarat<\/strong><\/td>\n<td>41 major + 200 minor<\/td>\n<td>8.4 lakh MT<\/td>\n<td>~72%<\/td>\n<td>Veraval \u2192 Jamnagar \u2192 Mundra<\/td>\n<\/tr>\n<tr>\n<td><strong>Tamil Nadu<\/strong><\/td>\n<td>352<\/td>\n<td>7.5 lakh MT<\/td>\n<td>~65%<\/td>\n<td>Rameswaram \u2192 Tuticorin \u2192 Chennai<\/td>\n<\/tr>\n<tr>\n<td><strong>Andhra Pradesh<\/strong><\/td>\n<td>57 major landing centres<\/td>\n<td>5.2 lakh MT<\/td>\n<td>~70%<\/td>\n<td>Bhimavaram \u2192 Visakhapatnam<\/td>\n<\/tr>\n<tr>\n<td><strong>Maharashtra<\/strong><\/td>\n<td>178<\/td>\n<td>4.6 lakh MT<\/td>\n<td>~60%<\/td>\n<td>Ratnagiri \u2192 JNPT Mumbai<\/td>\n<\/tr>\n<tr>\n<td><strong>Odisha<\/strong><\/td>\n<td>4 major + 18 minor<\/td>\n<td>2.2 lakh MT<\/td>\n<td>~78%<\/td>\n<td>Paradip \u2192 Bhubaneswar corridor<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Source: NFDB Annual Report, NCCD Gap Analysis, MPEDA Regional Data, CMFRI Estimates<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_Window_Is_Open_Right_Now\"><\/span><strong>Why the Window Is Open Right Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The three policy tailwinds are aligned and capital is now flowing towards India&#8217;s coastal logistics deficit for the first time in memory.<\/p>\n<p>The <a href=\"https:\/\/pmmsy.dof.gov.in\/\" target=\"_blank\" rel=\"noopener\">Pradhan Mantri Matsya Sampada Yojana (PMMSY)<\/a> with an outlay of \u20b9 20,050 crore over five years, specifically provides for cold chain assets, such as refrigerated vehicles, ice plants, insulated fish transport boxes and value addition centres at landing sites. MSME registered operators will be eligible for 40% capital subsidy (60% for SC\/ST and women promoters) on assets used. This is something that most first-generation coastal logistics operators have yet to utilise due to a lack of awareness.<\/p>\n<p>Second, the Sagarmala Programme under the Ministry of Ports, Shipping and Waterways is ongoing for funding last mile connectivity for coastal connectivity projects in major and minor ports. Several states have sanctioned Sagarmala funds for installing reefer facilities at secondary landing centres, such as Kerala, Gujarat, Tamil Nadu. Private MSME operators receive grants, though they are less sought after than needed.<\/p>\n<p>Third, marine products&#8217; exports from India have expanded by more than 12% per year in the last decade, according to data from<a href=\"https:\/\/mpeda.gov.in\/\" target=\"_blank\" rel=\"noopener\"> MPEDA (Marine Products Export Development Authority)<\/a>. All incremental tonnes that go out of the country must be handled at home. The capacity constraint is not due to the capacity of the export processors (shrimp peeling plant in Nellore, tuna processing plant in Kochi, surimi factories in Mangalore), but because of inconsistent arrival of supply. They can increase throughput without making any new plant investment by a reliable middle-mile coastal logistics operator.<\/p>\n<p>Worse, add to it the CGTMSE scheme (Credit Guarantee Fund Trust for Micro and Small Enterprises) that offers collateral-free loan guarantees up to \u20b92 crore for MSMEs and the financing barrier that once held back first-generation founders gets smaller.<\/p>\n<h3 class=\"PDq2pG_selectionAnchorContainer\" style=\"text-align: center;\" data-section-id=\"1hs56qj\" data-start=\"155\" data-end=\"194\"><span class=\"ez-toc-section\" id=\"Access_Complete_Business_Plan_Kerala_Business_Opportunities_Guide\"><\/span><span role=\"text\"><strong data-start=\"161\" data-end=\"194\">Access Complete Business Plan: <\/strong><\/span><a href=\"https:\/\/www.niir.org\/profile-projects-reports\/profiles\/best-business-opportunities-in-kerala-identification-selection-right-project-thrust-areas-for-investment-industry-startup-entrepreneurship-projects\/z,,90,0,a\/index.html\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"498\" data-end=\"537\">Kerala Business Opportunities Guide<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_8943\" aria-describedby=\"caption-attachment-8943\" style=\"width: 848px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8943\" src=\"https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w.webp\" alt=\"Coastal Cold Chain Logistics Business in Kerala &amp; India \" width=\"848\" height=\"1264\" srcset=\"https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w.webp 848w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w-201x300.webp 201w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w-687x1024.webp 687w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w-768x1145.webp 768w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w-150x224.webp 150w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_728wyl728wyl728w-750x1118.webp 750w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption id=\"caption-attachment-8943\" class=\"wp-caption-text\">A Kerala fisherman&#8217;s son transformed local fishing networks into a successful coastal cold chain logistics business, helping reduce fish spoilage across India&#8217;s coastline.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_This_Up_A_Ground-Level_Playbook\"><\/span><strong>How to Set This Up: A Ground-Level Playbook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_Your_Route_Before_You_Buy_Your_First_Vehicle\"><\/span><strong>Step 1: Choose Your Route Before You Buy Your First Vehicle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do not consider &#8216;how do I start a business\u2019. Don\u2019t consider &#8216;how do I start a business&#8217;. Consider owning a route 100%. The Neendakara\u2013Kochi corridor. The Veraval\u2013Rajkot cold chain lane. The Rameswaram \u2013 Madurai Fish corridor. Select a 100-300 km area in which you have personal contacts with landing agents, fish merchants and processors. Your \u201cmoat\u201d is your domain knowledge. When a Mahindra Blazo reefer truck comes from an unknown source, there&#8217;s nothing different between it and yours \u2014 it&#8217;s a personal network at the source end that makes you different.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Minimum_Investment_Required\"><\/span><strong>Step 2: Minimum Investment Required<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The cost of a single vehicle, single route coastal logistics micro-unit is around \u20b935-45 lakh, which covers one used refrigerated truck (Tata Ultra or Mahindra Blazo, approximately \u20b916-22 lakh), pre cooling pod at source harbour (\u20b95-8 lakh), working capital for initial three months (\u20b95-6 lakh) and licensing and registration costs (under \u20b91 lakh). The recommended configuration, comprising two vehicles and a hired cold holding space, costs between \u20b990\u2013110 lakh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Registrations_and_Licences\"><\/span><strong>Step 3: Registrations and Licences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You&#8217;ll need the following:<\/p>\n<ul>\n<li>Udyam Registration (MSME) at udyamregistration.gov.in \u2014 Free and is quick to complete (under 30 minutes).<\/li>\n<li>GST Registration (required when turnover is more than \u20b920 lakh in majority of states)<\/li>\n<li>FSSAI Transport Licence (required for transporting food products including fish)<\/li>\n<li>A State Transport Permit is necessary to transport goods vehicles across the state (depending on state).<\/li>\n<li>If you are planning to serve export processors, then you are required to use IEC Code (Importer-Exporter Code) which can be obtained from the DGFT portal.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Equipment_and_Cold_Chain_Assets\"><\/span><strong>Step 4: Equipment and Cold Chain Assets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main thing you have is the refrigerated transport vehicle. The workhorse at the micro-MSME stage is the Tata Ultra Reefer or Mahindra Blazo Reefer that ranges between 3.5 to 7 tonne. The cost of fish boxes in insulated packages varies from \u20b93,000 to \u20b96,000 per box and are supplied by the various Ahmedabad and Kochi suppliers. The pre cooling chamber at the landing site, which uses a direct expansion unit, costs \u20b95\u20138 lakh and cuts up to 40% of first leg spoilage. Once you install GPS fleet tracking (subscription-based, around \u20b98,000 per vehicle, for example on Vamosys or LocoNav) your route is all data-driven from day one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Raw_Material_Supply_Sourcing\"><\/span><strong>Step 5: Raw Material (Supply) Sourcing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s not fish, it&#8217;s transport contracts that are your &#8216;raw material&#8217;. The first three business opportunities you should pursue are: (1) A fish processing business that is already providing general cargo services and is losing about 15\u201320% of the value of its products; (2) A <a href=\"https:\/\/www.entrepreneurindia.co\/blogs\/fisheries-aquaculture-business\/\">fisheries<\/a> co-operative that requires a regular supply of fish to urban cold storage and (3) An aquaculture business (shrimp or tilapia) with a demand for live fish. West Godavari and Krishna districts in AP are home to maximum shrimp ponds in India with majority of them employing poor transportation systems. This is your introduction point.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_the_Complete_Book_Here_Handbook_on_Fisheries_and_Aquaculture_Technology\"><\/span>Read the Complete Book Here: <a href=\"https:\/\/www.niir.org\/books\/book\/handbook-on-fisheries-aquaculture-technology\/isbn-8178330792\/zb,,65,a,0,0,a\/index.html\" target=\"_blank\" rel=\"noopener\">Handbook on Fisheries and Aquaculture Technology<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Team_Size_to_Start\"><\/span><strong>Step 6: Team Size to Start<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A micro-unit requires a minimum of four staff members: two drivers (one for each shift or vehicle), one loading &amp; documentation staff at the source harbour, one collection &amp; client relations staff (usually the founder) and a part-time accountant. There is no need for there to be a formal management layer until you reach \u20b91 crore monthly revenues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Timeline_Registration_to_First_Delivery\"><\/span><strong>Timeline: Registration to First Delivery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After obtaining funding, you will be operating within 60\u201390 days. Udyam registration: Day 1. Vehicle procurement: 15\u201330 days. FSSAI and GST: 15\u201320 days. Installation period for cold pods: 25-40 days. First delivery contract: start negotiating from Day 1 in parallel. Founders who delay and wait until they have all the licences in their hands before approaching the client, lose those 45-60 days without a purpose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TABLE_2_Investment_Breakdown_%E2%80%94_Minimum_vs_Recommended_Setup_INR\"><\/span><strong>TABLE 2: Investment Breakdown \u2014 Minimum vs. Recommended Setup (INR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td><strong>Cost Head<\/strong><\/td>\n<td><strong>Minimum Setup (\u20b9)<\/strong><\/td>\n<td><strong>Recommended Setup (\u20b9)<\/strong><\/td>\n<td><strong>% of Total Capex<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Refrigerated Transport Vehicles (2\u20133 units)<\/strong><\/td>\n<td>18,00,000<\/td>\n<td>45,00,000<\/td>\n<td>38\u201342%<\/td>\n<\/tr>\n<tr>\n<td><strong>Cold Storage Pod \/ Pre-cooling Unit<\/strong><\/td>\n<td>8,00,000<\/td>\n<td>22,00,000<\/td>\n<td>18\u201322%<\/td>\n<\/tr>\n<tr>\n<td><strong>Dock &amp; Loading Infrastructure<\/strong><\/td>\n<td>3,50,000<\/td>\n<td>9,00,000<\/td>\n<td>8\u201310%<\/td>\n<\/tr>\n<tr>\n<td><strong>GPS &amp; Fleet Management Software<\/strong><\/td>\n<td>1,20,000<\/td>\n<td>3,50,000<\/td>\n<td>3\u20134%<\/td>\n<\/tr>\n<tr>\n<td><strong>Working Capital (3 months)<\/strong><\/td>\n<td>6,00,000<\/td>\n<td>14,00,000<\/td>\n<td>14\u201316%<\/td>\n<\/tr>\n<tr>\n<td><strong>Regulatory, Legal &amp; Licensing Fees<\/strong><\/td>\n<td>85,000<\/td>\n<td>1,50,000<\/td>\n<td>1\u20132%<\/td>\n<\/tr>\n<tr>\n<td><strong>Contingency &amp; Miscellaneous (10%)<\/strong><\/td>\n<td>3,75,000<\/td>\n<td>9,50,000<\/td>\n<td>9\u201310%<\/td>\n<\/tr>\n<tr>\n<td><strong>TOTAL ESTIMATED CAPEX<\/strong><\/td>\n<td><strong>\u20b941,30,000<\/strong><\/td>\n<td><strong>\u20b91,04,50,000<\/strong><\/td>\n<td><strong>100%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Note: Figures are estimates for a Kerala\/Andhra Pradesh coastal route. Vehicle costs vary by state and age of vehicle. Working capital assumes 3 months of fuel, driver wages, and minor maintenance.<\/em><\/p>\n<h3 class=\"PDq2pG_selectionAnchorContainer\" style=\"text-align: center;\" data-start=\"290\" data-end=\"344\"><span class=\"ez-toc-section\" id=\"Identify_high-growth_industries_before_others_do\"><\/span><a href=\"https:\/\/www.niir.org\/startup-selector\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"292\" data-end=\"344\">Identify high-growth industries before others do<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Numbers_Actually_Look_Like\"><\/span><strong>What the Numbers Actually Look Like<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gross monthly revenue is \u20b93.6-4.4 lakh for a single-vehicle, single-route service with an average freight rate of \u20b918,000-22,000 per trip (typical for a 200 km refrigerated coastal service) operating 20 trips per month. In the 1st year, with a 60% utilisation rate (which is realistic), the revenue is \u20b92.16 lakh to \u20b92.64 lakh per month.<\/p>\n<p>Monthly operating costs for one vehicle: driver wages \u20b922,000\u201328,000, fuel \u20b955,000\u201365,000 (at 8\u201310 km\/litre on a loaded reefer), vehicle maintenance \u20b98,000\u201312,000, cold unit electricity\/diesel \u20b910,000\u201314,000, toll and port entry fees \u20b96,000\u20139,000. Total monthly opex per vehicle: \u20b91,01,000\u20131,28,000.<\/p>\n<p>Gross margin at 60% utilisation: 48- 52%. Net margin (after loan EMI, depreciation and overheads): 18-24%. These margins are true at any scale. A 5 vehicle operation with 80% utilisation with an investment of \u20b91.1 crore yields \u20b970-85 lakh as gross earnings annually, the payback takes 14-18 months.<\/p>\n<p>Revenue at 100% utilisation, 2 vehicles: \u20b97.2 \u2013 8.8 lakh monthly. Capital expenditure: \u20b941 lakh (Min) to \u20b91.05 crore (Recommended for 2+2 setup). Average utilisation of the recommended set-up = 20-26 months payback period \u2014 an unusually short period for a logistics infrastructure business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TABLE_3_Applicable_Government_Schemes_%E2%80%94_Eligibility_and_Benefit_for_Coastal_Logistics_MSMEs\"><\/span><strong>TABLE 3: Applicable Government Schemes \u2014 Eligibility and Benefit for Coastal Logistics MSMEs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td><strong>Scheme Name<\/strong><\/td>\n<td><strong>Administering Body<\/strong><\/td>\n<td><strong>Max Benefit<\/strong><\/td>\n<td><strong>Relevance to Coastal Logistics<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>PMMS (Pradhan Mantri Matsya Sampada Yojana)<\/strong><\/td>\n<td>Ministry of Fisheries, GoI<\/td>\n<td>\u20b920,050 Cr (national outlay)<\/td>\n<td>Covers cold chain infra, boats, ice plants; 40\u201360% subsidy on eligible assets<\/td>\n<\/tr>\n<tr>\n<td><strong>CGTMSE<\/strong><\/td>\n<td>SIDBI \/ Ministry of MSME<\/td>\n<td>Collateral-free loan up to \u20b92 Cr<\/td>\n<td>Ideal for first-time logistics operators with no fixed property to pledge<\/td>\n<\/tr>\n<tr>\n<td><strong>MUDRA \u2013 Kishor &amp; Tarun<\/strong><\/td>\n<td>MUDRA Ltd \/ Scheduled Banks<\/td>\n<td>\u20b95 lakh \u2013 \u20b910 lakh<\/td>\n<td>Working capital for fuel, wages, early-stage route operations<\/td>\n<\/tr>\n<tr>\n<td><strong>PMEGP (Prime Minister&#8217;s Employment Generation Programme)<\/strong><\/td>\n<td>KVIC \/ Ministry of MSME<\/td>\n<td>15\u201335% capital subsidy<\/td>\n<td>New enterprise setup; eligible if promoter is from SC\/ST\/OBC\/coastal community<\/td>\n<\/tr>\n<tr>\n<td><strong>Sagarmala Programme<\/strong><\/td>\n<td>Ministry of Ports, Shipping &amp; Waterways<\/td>\n<td>Infra grants up to \u20b950 lakh for last-mile<\/td>\n<td>Port connectivity, last-mile logistics, coastal shipping support; direct alignment<\/td>\n<\/tr>\n<tr>\n<td><strong>Udyam Registration + GeM Portal<\/strong><\/td>\n<td>Ministry of MSME<\/td>\n<td>Priority in govt procurement<\/td>\n<td>Enables B2G contracting for state fisheries departments, NFDB tenders<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Source: Ministry of Fisheries (pmmsy.dof.gov.in), SIDBI\/CGTMSE (cgtmse.in), KVIC (kvic.gov.in), Sagarmala Secretariat (sagarmala.gov.in)<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_Get_a_Rigorous_Feasibility_Study_Done\"><\/span><strong>Where to Get a Rigorous Feasibility Study Done<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Coastal logistics entrepreneurs would benefit from a techno-economic feasibility report specific to the project before committing capital. The consultancy firm,<a href=\"https:\/\/www.niir.org\/\" target=\"_blank\" rel=\"noopener\"> Niir Project Consultancy Services (NPCS) <\/a>based in Delhi has been serving MSME sectors like cold chain, fisheries logistics and food processing with Detailed Project Reports (DPRs), plant layout designs, financial models and end-to-end MSME consultancy solutions for more than 30 years. They are organised according to the requirements of bank financing and government subsidy applications. For those who are thinking of entering the business of cold chain logistics in the coastal area or allied sectors, niir.org and entrepreneurindia.co have specific reports on these sectors which include route economics, regulatory aspects, machinery sourcing and project cost estimation which are useful for everyone preparing a formal business plan or approaching a lender.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Next_Step_Is_Simpler_Than_You_Think\"><\/span><strong>Your Next Step Is Simpler Than You Think<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Coastal logistics is not a technical issue. It is not a capital issue, PMMSY subsidy and CGTMSE guarantee together a viable first vehicle. It isn&#8217;t a market issue \u2014 35 lakh metric tonnes of fish must be transported annually along India&#8217;s coast and most do not travel well.<\/p>\n<p>It&#8217;s an execution and conviction issue. The winners here will be the entrepreneurs who have the best pitch decks, not the ones who got the best seats. It is they who already have a landing agent at Neendakara or a shrimp exporter at Bhimavaram \u2013 who are ready to step in at 4 AM when the trawlers arrive.<\/p>\n<p>Your next step: Find one 200 km coastal route that you know personally, call on three different fish processors or cooperatives on that route this week and ask them one question: What percentage of your product is damaged or degraded on transit? The solution will seal the offer for you.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Best Business to Start in Kerala, India.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zeCGyXFF5Q4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ENTREPRENEUR_SPOTLIGHT\"><\/span><strong>ENTREPRENEUR SPOTLIGHT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0\u00a0Shaji K., Founder, KeralaCoast Cold Freight (Representative Profile) <\/strong><em>\u00a0\u00a0Kollam, Kerala | Annual Revenue: ~\u20b91.2 crore | Fleet: 4 refrigerated vehicles\u00a0 <\/em>\u00a0\u00a0A third-generation fisherman&#8217;s son with no formal logistics training, Shaji started with one borrowed refrigerated tempo and a single weekly contract with a Kochi-based fish processor. He built his client base entirely through the fishing cooperative his father had joined \u2014 spending two years as an informal intermediary before buying his first vehicle. His key lesson: &#8216;I never pitched myself as a logistics company. I told every processor I was a fisherman who had a truck. That line got me in the door every single time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Q1. What is the minimum investment needed to start a coastal cold chain logistics unit?<\/strong><\/p>\n<p>A micro-unit with one second-hand refrigerated vehicle and basic cold infrastructure can be launched for \u20b935\u201345 lakh, including working capital. A minimum 12-15 lakh from the promoter with a 40% subsidy on eligible assets under PMMSY along with CGTMSE covered collateral free loan. A two-vehicle recommended setup costs \u20b990\u2013110 lakh before subsidies.<\/p>\n<p><strong>Q2. What licences and registrations are mandatory?<\/strong><\/p>\n<p>At the minimum level these include: Udyam MSME Registration, GST Registration (if turnover is more than 20 lakh), FSSAI Transport Licence (Food Safety and Standards Authority of India), state level commercial transport permits. For operators supplying export processors, an Importer-Exporter Code (IEC) from DGFT is also necessary. All registrations together take approximately 30\u201345 days and cost under \u20b91 lakh.<\/p>\n<p><strong>Q3. Where does the fish supply (cargo) come from and how do I find clients?<\/strong><\/p>\n<p>Your cargo comes from fish processors, aquaculture farms, state fisheries cooperatives, and export units. The best client acquisition strategy in this sector is not cold calling \u2014 it is showing up at the landing centre at 4 AM for three weeks and talking to the agents. Andhra Pradesh&#8217;s Krishna-Guntur belt (shrimp farms), Kerala&#8217;s Neendakara-Kollam corridor, and Gujarat&#8217;s Veraval-Saurashtra cluster are the three highest-density sourcing zones.<\/p>\n<p><strong>Q4. What kind of profit margins can I expect?<\/strong><\/p>\n<p>At standard coastal freight rates of \u20b916,000\u201322,000 per trip and average utilisation of 65\u201370%, gross margins run at 48\u201355%. Net margins after EMI, fuel, and wages settle at 18\u201324% \u2014 higher than general freight by 8\u201310 percentage points, because of the scarcity of reefer vehicles on most coastal routes. At full capacity across two vehicles, annual net earnings of \u20b925\u201335 lakh are achievable by the second year of operations.<\/p>\n<p><strong>Q5. Which government schemes specifically support this business?<\/strong><\/p>\n<p>The Pradhan Mantri Matsya Sampada Yojana (PMMSY) is the most direct \u2014 it covers refrigerated vehicles and cold infrastructure at 40\u201360% subsidy. pmmsy.dof.gov.in has the application guidelines. The Sagarmala Programme funds port-linked last-mile logistics infrastructure. CGTMSE provides collateral-free credit guarantees up to \u20b92 crore. PMEGP offers 15\u201335% capital subsidy for first-time entrepreneurs from priority categories. All schemes require Udyam MSME registration as a base prerequisite.<\/p>\n<p><strong>Q6. Where can I get a Detailed Project Report (DPR) for bank financing?<\/strong><\/p>\n<p>Niir Project Consultancy Services (NPCS) at <a href=\"https:\/\/www.niir.org\/\" target=\"_blank\" rel=\"noopener\">niir.org<\/a> prepares sector-specific DPRs that include machinery layouts, financial projections, raw material sourcing maps, and regulatory compliance checklists \u2014 structured for bank loan and subsidy applications. Entrepreneur India (entrepreneurindia.co) also publishes detailed feasibility studies for fisheries cold chain and coastal logistics segments. Both are accepted by nationalised banks and SIDBI for loan appraisals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coastal Cold Chain Logistics Business in Kerala &amp; India The Number That Should Embarrass Every Logistics Investor About 30% of the marine catch in India is lost every day before it reaches a processor, exporter and consumer accounting for a loss of approximately \u20b918,000 crore per year. It wasn&#8217;t because the fish was not caught [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":"Lessons in bootstrapping, local network leverage, and sector disruption from the backwaters of Kerala"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_paywall_metabox":{"paragraph_limit":"2","enable_premium_post":"0","enable_free_post":"0","override_paragraph_limit":"0","enable_preview_post":"0","enable_preview_video":"0"},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1227,1231,1221],"tags":[2717,2716,2720,2718,2721,2715,2719],"class_list":["post-8941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government-schemes-policies","category-msme-small-scale-industries","category-startup-opportunities","tag-coastal-logistics-business-india","tag-fish-cold-chain-business-india","tag-fish-transportation-business-india","tag-fisheries-logistics-business","tag-fisheries-supply-chain-india","tag-kerala-coastal-logistics-startup","tag-marine-logistics-startup-india"],"_links":{"self":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/comments?post=8941"}],"version-history":[{"count":1,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/8941\/revisions"}],"predecessor-version":[{"id":8944,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/8941\/revisions\/8944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/media\/8942"}],"wp:attachment":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/media?parent=8941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/categories?post=8941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/tags?post=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}