India has a documented knowledge of over eight thousand medicinal plant species; a significant proportion of the raw material used by global nutraceutical brands are grown here, which are then resold as standardised extracts at a much higher price. That is the space – raw herb is cheap and the finished extract is dear – where a herbal extract manufacturing business can be set up in India without having to await the approval of a foreign buyer. This isn’t the segment of the pharmacy wall clogged with hundreds of brands vying for shelf space. Standardised extraction is a processing step upstream, being sold to B2B nutraceutical, pharmaceutical, cosmetic formulators who require a constant supply of standardised herb powder that an herb powder cannot provide. The demand for \u201cclean\u201d (plant-based), actives continue to rise worldwide, and India’s Ayush ministry has been promoting export incentives to grab a larger share of the value chain locally.<\/p>\n