{"id":9924,"date":"2026-09-20T22:14:09","date_gmt":"2026-09-20T16:44:09","guid":{"rendered":"https:\/\/www.entrepreneurindia.co\/blogs\/?p=9924"},"modified":"2026-09-20T20:57:56","modified_gmt":"2026-09-20T15:27:56","slug":"paper-water-bottle-manufacturing","status":"publish","type":"post","link":"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/","title":{"rendered":"Paper Water Bottle Manufacturing: A Sustainable Business Opportunity Explore Manufacturing Technology, Machinery, Investment and Market Potential"},"content":{"rendered":"<p>India&#8217;s single-use plastic restrictions have created an opportunity in the packaged-water market, and paper water bottle manufacturing is proving one of the more promising sustainable business ideas to meet it. Hotels, airlines, and premium retail chains are seeking plastic alternatives that retain liquid reliably, and paper-based bottles with a thin inner barrier layer meet the need without the baggage of PET. Early entrants can build direct relationships with hospitality and FMCG brands before the category becomes crowded.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Why_Paper_Water_Bottle_Manufacturing_Is_a_Smart_Business_Idea_Right_Now\" >Why Paper Water Bottle Manufacturing Is a Smart Business Idea Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Government_Policies_Incentives\" >Government Policies &amp; Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Multiple_Manufacturing_Business_Ideas_for_Startups\" >Multiple Manufacturing Business Ideas for Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Import%E2%80%93Export_Opportunity_Analysis\" >Import\u2013Export Opportunity Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Indian_MSME_Success_Stories\" >Indian MSME Success Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#How_NPCS_Can_Help_Entrepreneurs_Evaluate_the_Opportunity\" >How NPCS Can Help Entrepreneurs Evaluate the Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Common_Pitfalls_to_Avoid\" >Common Pitfalls to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-water-bottle-manufacturing\/#Your_Investment_Deserves_the_Right_Opportunity\" >Your Investment Deserves the Right Opportunity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Paper_Water_Bottle_Manufacturing_Is_a_Smart_Business_Idea_Right_Now\"><\/span><strong>Why Paper Water Bottle Manufacturing Is a Smart Business Idea Right Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Plastic-alternative packaging has transitioned from a niche sustainability pitch to a procurement requirement as hotel chains, airlines, and corporate offices commit publicly to reducing single-use plastic. Paper water bottles solve this without asking consumers to change behaviour, since the format still looks and functions like a familiar bottle. Domestic manufacturing capacity for this specific format is thin, so early entrants may secure long-term supply contracts with hospitality groups before larger converters enter the category at scale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Government_Policies_Incentives\"><\/span><strong>Government Policies &amp; Incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The plastic waste management rules enforced through the <a href=\"https:\/\/eprbattery.cpcb.gov.in\/\" target=\"_blank\" rel=\"noopener\">Central Pollution Control Board <\/a>and phased single-use plastic bans notified by the <a href=\"https:\/\/moef.gov.in\/rules-regulations-3\" target=\"_blank\" rel=\"noopener\">Ministry of Environment, Forest and Climate Change <\/a>directly favour paper-based alternatives in institutional procurement. Sustainable packaging startups also have early-stage support through <a href=\"https:\/\/www.startupindia.gov.in\/content\/sih\/en\/government-schemes.html\" target=\"_blank\" rel=\"noopener\">Startup India<\/a>, while paper-sector technical guidance is available through industry bodies such as the Indian Paper Manufacturers Association. Food processing and packaging clusters in several states also offer shared testing laboratory access to smaller manufacturers, to reduce the cost of barrier and leak testing that would otherwise require in-house investment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Multiple_Manufacturing_Business_Ideas_for_Startups\"><\/span><strong>Multiple Manufacturing Business Ideas for Startups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Barrier-Coated Paper Bottle Manufacturing for Hospitality<\/strong><\/p>\n<p>Hotels and airlines are the most receptive early customers, as they face pressure to remove plastic bottles from guest rooms and in-flight service. A manufacturer that can supply branded, barrier-coated <a href=\"https:\/\/www.entrepreneurindia.co\/blogs\/paper-bottle-for-pharma-and-health\/\">paper bottles<\/a> in bulk with reliable lead times may secure annual supply agreements, resulting in far more predictable cash flow than chasing scattered retail orders.<\/p>\n<p><strong>Private-Label Paper Bottled Water for Corporate Events<\/strong><\/p>\n<p>Corporate offices, weddings, and large events want branded water bottles that reflect their sustainability positioning, and a smaller-scale unit focused on private-label, low-minimum-order paper bottles may serve this segment profitably, since customers pay a premium for both the sustainability story and the customisation.<\/p>\n<p><strong>Paper Bottle Component &amp; Barrier-Film Supply<\/strong><\/p>\n<p>Instead of bottling water directly, a manufacturer may specialise in producing the paper bottle shells and barrier-lined inserts that other beverage companies then fill themselves, reducing exposure to beverage licensing requirements while still capturing value from the fastest-growing part of the packaging chain.<\/p>\n<figure id=\"attachment_9927\" aria-describedby=\"caption-attachment-9927\" style=\"width: 848px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9927\" src=\"https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1.webp\" alt=\"Paper Water Bottle Manufacturing Business and Sustainable Packaging\" width=\"848\" height=\"1264\" srcset=\"https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1.webp 848w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1-201x300.webp 201w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1-687x1024.webp 687w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1-768x1145.webp 768w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1-150x224.webp 150w, https:\/\/www.entrepreneurindia.co\/blogs\/wp-content\/uploads\/2026\/09\/Paper-Water-Bottle-Manufacturing1-750x1118.webp 750w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption id=\"caption-attachment-9927\" class=\"wp-caption-text\">Paper water bottle manufacturing offers a sustainable alternative to traditional plastic water bottles.<\/figcaption><\/figure>\n<p><strong>Custom-Printed Paper Bottles for D2C Beverage Brands<\/strong><\/p>\n<p>Smaller direct-to-consumer beverage and cold-pressed juice brands wish for distinctive, sustainable packaging to support their pricing story but cannot commit to the minimum order quantities large converters demand. A manufacturer that offers shorter production runs with flexible printing may win a base of emerging beverage brands willing to pay a premium for both sustainability and shelf differentiation.<\/p>\n<p><strong>Barrier-Liner Technology Licensing &amp; Supply<\/strong><\/p>\n<p>Rather than manufacturing finished bottles, a technically focused business might specialise in developing and supplying the barrier-coating technology and liner materials that other converters need, serving as an upstream technology partner to the broader paper packaging industry as it scales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Import%E2%80%93Export_Opportunity_Analysis\"><\/span><strong>Import\u2013Export Opportunity Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Barrier-film technology for paper bottles is still partly import-dependent, as specialised coating lines and certain bio-based liners are sourced from international suppliers. As domestic converters build capability, this creates an import-substitution opening similar to what happened earlier in flexible packaging. On the export front, hospitality chains across the Middle East and Southeast Asia have shown early interest in sustainable packaging sourced from India, an area actively promoted through <a href=\"https:\/\/www.investindia.gov.in\/sectors\/renewable-energy\" target=\"_blank\" rel=\"noopener\">Invest India&#8217;s <\/a>sustainability-linked investor outreach.<\/p>\n<p><strong>Market Outlook &amp; Scaling Roadmap<\/strong><\/p>\n<p>As plastic-reduction commitments from hospitality, airline, and FMCG brands move from pilot programmes to standard procurement policy, paper water bottle demand is expected to grow considerably faster than the broader packaging market over the next several years. Manufacturers who secure early hospitality supply agreements are likely to hold a durable position once larger converters enter the category at scale, as switching packaging suppliers involves real operational disruption that buyers prefer to avoid once a reliable partner is found.<\/p>\n<p><strong>Skills, Manpower &amp; Quality Control<\/strong><\/p>\n<p>This business needs a mix of pulp-moulding process knowledge and food-safety discipline, as the barrier coating stage directly determines whether a bottle leaks. A small unit typically runs with 10 to 15 workers across pulp preparation, moulding, coating, and quality inspection, with the coating supervisor role the most technically demanding, since barrier consistency cannot be judged by eye alone but needs basic testing equipment and training. Founders without a packaging or food-science background often bring in a technical consultant during the first six to twelve months to stabilise the coating process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Indian_MSME_Success_Stories\"><\/span><strong>Indian MSME Success Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Paper Water Bottle (Pvt) Ltd, Bengaluru \u2014 Sirish Veeravalli<\/strong><\/p>\n<p>Sirish Veeravalli&#8217;s early bet on barrier-coated paper bottles targeted hospitality clients directly rather than mass retail, a sequencing decision that allowed the venture to prove reliability with a smaller, higher-value customer base before scaling production.<\/p>\n<p><strong>ITC Limited (packaging division) \u2014 Corporate innovation team<\/strong><\/p>\n<p>ITC&#8217;s long-standing investment in paperboard and sustainable packaging R&amp;D demonstrates how established paper manufacturers are repositioning existing pulp expertise towards bottle-grade barrier products, a pathway smaller entrants can also follow by partnering with paper mills instead of building pulp capacity from scratch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_NPCS_Can_Help_Entrepreneurs_Evaluate_the_Opportunity\"><\/span><strong>How NPCS Can Help Entrepreneurs Evaluate the Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We at Niir Project Consultancy Services (NPCS) provide professional consulting for the preparation of Market Survey cum Detailed Techno-Economic Feasibility Reports (DPRs) for setting up new industries or businesses. Our reports include detailed manufacturing processes, market research and demand analysis, process flow diagrams, product mix and capacity planning, machinery and raw material details, and complete project financials with profitability analysis. Entrepreneurs utilise these reports to evaluate feasibility, profitability, and long-term scalability before investing, reducing guesswork at the capital-intensive stage of a new venture.<\/p>\n<p>For anyone evaluating Paper Water Bottle Manufacturing, this groundwork is critical before any capital is committed: NPCS studies work through machinery selection, raw material sourcing, plant layout, manpower planning, and a complete financial model covering capital cost, working capital, revenue projections, and return on investment. Entrepreneurs approaching banks, NBFCs, or state MSME schemes for financing typically need exactly this type of documented feasibility study, as lenders rarely fund a project on an idea alone. Working with an established consultancy also shortens the learning curve considerably, enabling a first-time promoter to benefit from patterns NPCS has already observed across hundreds of similar manufacturing projects.<\/p>\n<p>NPCS has published a comprehensive printed reference book on Paper Water Bottle Manufacturing covering technology, market analysis, investment parameters, and manufacturing processes in detail \u2014 the printed book: <a href=\"https:\/\/www.entrepreneurindia.co\/books\/paper-water-bottles-bioplastics-biodegradable-products-manufacturing-handbook\">Paper Water Bottles, Bioplastics &amp; Biodegradable Products Manufacturing Handbook<\/a>.<\/p>\n<p>For a detailed techno-economic Project Report on setting up a manufacturing business in this sector \u2014 including plant economics, machinery lists, financial projections, and applicable government incentives \u2014 the NPCS Project Report: <a href=\"https:\/\/www.entrepreneurindia.co\/project\/biodegradable-products-recyclable-disposable-eco-friendly-plastics-bioplastics-compostable-biodegradable-packaging-for-food-products-bio-based-polymers-oxo-biodegradable-plastics-bio-nanocomposites-using-maize-corn-sugarcane-bagasse\">Biodegradable Products, Recyclable, Disposable &amp; Eco-Friendly Packaging Projects<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Pitfalls_to_Avoid\"><\/span><strong>Common Pitfalls to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A frequent early mistake is finalising a barrier-coating formulation without adequate accelerated shelf-life testing, only to discover leakage issues after a large order has been shipped. Another common pitfall is underpricing early contracts to win hospitality clients, which makes it difficult to raise prices later as raw material costs rise.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Paper Water Bottles: The New Billion-Dollar Sustainable Packaging Revolution\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wnzdrTXhS38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Paper water bottle manufacturing suits founders comfortable working closely with hospitality and corporate procurement teams, rather than mass retail from day one. With plastic-reduction rules tightening and interest from bodies like Invest Karnataka portal growing around sustainable manufacturing, early movers stand to capture disproportionate market share.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Investment_Deserves_the_Right_Opportunity\"><\/span><strong>Your Investment Deserves the Right Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every serious investment begins with choosing the right sector and the right business model. With hundreds of industrial opportunities available across India&#8217;s manufacturing and clean-energy landscape, making the most informed choice is critical. NPCS Startup Selector tool helps entrepreneurs, MSMEs, and investors <a href=\"https:\/\/www.entrepreneurindia.co\/businessfinder\">identify the most suitable business opportunities based on their investment capacity, location, and interests <\/a>\u2014 so your capital is directed toward a venture with the strongest fit and potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s single-use plastic restrictions have created an opportunity in the packaged-water market, and paper water bottle manufacturing is proving one of the more promising sustainable business ideas to meet it. Hotels, airlines, and premium retail chains are seeking plastic alternatives that retain liquid reliably, and paper-based bottles with a thin inner barrier layer meet the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":9926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_paywall_metabox":{"paragraph_limit":"2","enable_premium_post":"0","enable_free_post":"0","override_paragraph_limit":"0","override_unlock_quota":"0","unlock_quota":"1","enable_preview_post":"0","enable_preview_video":"0"},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1092,1223],"tags":[3619,3449,3616,3615,3617,3614,3618],"class_list":["post-9924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plastic-packaging-industry","category-eco-friendly-sustainable-business","tag-biodegradable-packaging","tag-eco-friendly-packaging","tag-paper-bottle-business","tag-paper-bottle-manufacturing","tag-paper-water-bottle-business","tag-paper-water-bottle-manufacturing","tag-sustainable-packaging"],"_links":{"self":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/9924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/comments?post=9924"}],"version-history":[{"count":3,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/9924\/revisions"}],"predecessor-version":[{"id":9929,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/posts\/9924\/revisions\/9929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/media\/9926"}],"wp:attachment":[{"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/media?parent=9924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/categories?post=9924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entrepreneurindia.co\/blogs\/wp-json\/wp\/v2\/tags?post=9924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}