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Market Research Report on Detergent Industry in India (Market Size, Opportunities, Comparative Financial Analysis,Demand Supply Scenario,Outlook and Forecasts Upto 2017) ( ) ( )

Author NPCS Team ISBN 9789381039397
Code ENI267 Format Paperback
Price: Rs 20000   20000 + Tax @ 18.00 % US$ 500   500
Published 2014
Publisher NIIR PROJECT CONSULTANCY SERVICES  
Usually Ships within 4 days

The Market Research Report on DETERGENT INDUSTRY IN INDIA- Market Size, Opportunities, Comparative Financial Analysis, Demand-Supply Scenario, Outlook and Forecasts Upto 2017 released by Niir Project Consultancy Services, provides a comprehensive analysis of the detergent sector in India. The report covers industry aspects like overview & outlook of the industry, demand-supply scenario, opportunities & challenges in the sector and competitive landscape of the industry with market shares of the key players. The report also provides company profiles of players like Hindustan Unilever Ltd (HUL), Nirma Ltd and Rohit Surfactants Pvt Ltd (RSPL). Procter & Gamble (P&G) is also a key player in the laundry detergent sector in India. 
The report embarks the analysis with elucidating the overview of the laundry detergent industry with classification and history of detergents in India. The report then moves ahead with the demand supply analysis of the sector. It states the past data of detergent sales volume of key players in the segment. Similarly supply side analysis enumerates production of detergent in India with forecasts upto 2017, past data of detergent production by key players as well as future projects announced by them. 
The next segment of the report examines the growth opportunities and challenges existing for the industry. Opportunities like growing disposable incomes & Indian middle class, growing washing machine penetration in the nation and low per capita consumption of detergents, exist for the sector whereas the industry faces challenges in the form of raw material price fluctuations and environmental hazards of using detergents. This section is followed by key player information segment which give insights like key player profiles, market shares and Herfindahl-Hirschman Index. It also shares vital information like shareholding pattern and financial summary of the key companies. The segment further includes in-depth comparative analysis of HUL and Nirma Ltd. It compares the two companies’ performance in the detergent segment and provides details like detergent brands owned by the companies, detergent segment sales & sales contribution, segment profit, assets & liabilities and segment capital expenditure over 2009-13. Also, the data mentioned above is graphically presented to enhance the understanding of comparative analysis of the two companies. The report further gives a peer group analysis of all the players operating in the fabric wash segment. It covers contact information like address of registered office and director’s name, key financials like plant location, raw material consumption and financial comparison covering balance sheet, profit & loss account and financial ratios. 
Gradual shift experienced by the sector from mass segment to premium and super premium segment will bring another round of growth for the household detergents sector. The detergent sector in the laundry care industry has grown from INR 57 billion in 2003 to INR 130 billion in 2011, registering a growth of ~11% during the period. We estimate the industry to reach levels of INR 241 billion by 2017.   
Reasons for Buying this Report:
• This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure, classification and opportunities for the sector   
• This report helps to understand the present status of the industry by providing a scrutiny of the demand- supply situation with forecasts
• Report provides analysis and in-depth financial comparison of major players/competitors 
• The report provides in-depth analysis of the two major players of the segment- HUL and Nirma Ltd, which will help highlight the performance of the companies in the detergent segment
• The report provides forecasts of key parameters which helps to anticipate the industry performance
Our Approach:
• Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players 
• We use reliable sources of information and databases.   And information from such sources is processed by us and included in the report 

1. OVERVIEW
1.1 History of Detergents in India
1.2 Segmentation (Price) of the Industry
2. DEMAND SUPPLY SCENARIO
2.1 Demand
2.2 Supply
3. OPPORTUNITIES & CHALLENGES
3.1 Opportunities
3.1.1 Rising washing machine penetration
3.1.2 Rising Disposable Incomes & Middle Class
3.1.3 Low Per Capita Detergent Consumption
3.1.4 Growing Indian Population
3.2 Challenges
3.2.1 Environmental Hazards
3.2.2 Fluctuating Raw Material Prices
4. KEY PLAYER INFORMATION
4.1 Key Player Profiles
4.1.1 Hindustan Unilever Ltd
4.1.2 Nirma Ltd
4.1.3 RSPL
4.2 Herfindahl–Hirschman Index (HHI)- Market Share Index
4.3 HUL vs. Nirma Ltd- A Comparison
5. PEER GROUP FINANCIALS
5.1 Contact Information
5.1.1 Registered Office Address
5.1.2 Director’s Name
5.2 Key Financials
5.2.1 Plant Locations
5.2.2 Product Capacity & Sales
5.2.3 Raw Material Consumption
5.3 Financial Comparison
5.3.1 Assets
5.3.2 Liabilities
5.3.3 Growth in Assets & Liabilities
5.3.4 Structure of Assets & Liabilities
5.3.5 Income & Expenditure
5.3.6 Growth in Income & Expenditure
5.3.7 Cash Flow
5.3.8 Liquidity Ratios
5.3.9 Profitability Ratios
5.3.10 Return Ratios
5.3.11 Working Capital & Turnover Ratios
6. INDUSTRY SIZE & OUTLOOK


LIST OF FIGURES & TABLES

Figure 1 Detergent Sector in India- Classification
Figure 2 Detergent Sector in India- Consumption by Region
Figure 3 Nirma & HUL- Detergent Sales Volume (2009-11, In Million Tonnes)
Figure 4 Hipolin Ltd- Detergent Sales Volume (2009-13, In Tonnes)
Figure 5 RSPL Ltd- Detergent Sales Volume (2008-11, In Million Bags)
Figure 6 Nirma & HUL- Detergent Production Volume (2009-11, In '000 Tonnes)
Figure 7 Hipolin Ltd- Detergent Production Volume (2009-13, In '000 Tonnes)
Figure 8 Washing Machine Sales in India (2008-17, In Million Units)
Figure 9 Washing Machine Penetration in India
Figure 10 Indian Middle Class Population (Current-2026)
Figure 11 India's Annual Per Capita Income (2008-13, In INR)
Figure 12 Per Capita Consumption of Detergent in Selected Countries (In INR)
Figure 13 Population of India (2008-17, In Millions)
Figure 14 HUL- Shareholding Pattern (Dec 2013)
Figure 15 Nirma Ltd- Shareholding Pattern
Figure 16 Market Share of Key Players
Figure 17 HUL & Nirma Ltd- Detergent Brands
Figure 18 Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales (2009-13, In INR Millions)
Figure 19 HUL- Soaps, Surfactants & Detergents Segment Sales (2009-13, In INR Millions)
Figure 20 Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales Contribution Trend (2009-13)
Figure 21 HUL- Soaps, Surfactants & Detergents Segment Sales Contribution Trend (2009-13)
Figure 22 Nirma Ltd- Soaps, Surfactants & Detergent Segment Performance (2009-13, In INR Million)
Figure 23 HUL- Soaps, Surfactants & Detergent Segment Performance (2009-13, In INR Million)
Figure 24 Nirma Ltd- Soaps, Surfactants & Detergents Segment Assets & Liabilities (2009-13, In INR Millions)
Figure 25 Nirma Ltd- Soaps, Surfactants & Detergent Segment Capital Expenditure Trend (2009-13, In INR Millions)
Figure 26 HUL- Soaps, Surfactants & Detergent Segment Capital Expenditure Trend (2009-13, In INR Millions)
Figure 27 Indian Detergent Sector- Market Size (2003-17, In INR Billions)

Table 1 Upcoming Capex Projects in the Sector
Table 2 HUL- Plant Locations (March 2013)
Table 3 HUL- Consolidated Executive Summary (2011-13)
Table 4 Nirma Ltd- Plant Locations (March 2013)
Table 5 Nirma Ltd- Consolidated Financial Summary (2011-13)
Table 6 HUL & Nirma Ltd- General Information
Table 7 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales Comparison (2009-13, In INR Million)
Table 8 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Performance (2009-13, In INR Millions)
Table 9 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Capital Expenditure (2009-13, In INR Millions)
Table 10 HUL & Nirma Ltd- Capital Expenditure Projects

EXECUTIVE SUMMARY

 

The detergent market is a mature growth segment in the Indian FMCG sector and has been growing in early double digits since the last decade. The industry is characterized by high MNC presence and several unorganized small players operating in the segment. MNC’s like Unilever and Procter & Gamble seem to dominate the Indian detergent terrain followed by some noteworthy Indian companies like Rohit Surfactants Pvt Ltd and Nirma Ltd which have been able to make their mark in the segment.

 

Opportunities in the Sector

·         Low Per Capita Consumption of Detergents

·         Rising Washing Machine Penetration

·         Rising Disposable Incomes & Middle Class Population

·         Escalation Indian Population

 

The detergent sector in India is all set for another round of stable growth period. Growing Indian population, rising disposable incomes, low per capita consumption of detergent as well as rising washing machine penetration in the nation will provide ample opportunity for the detergent growth in the sector. Growing awareness about cleanliness among people will be another feather in the hat.

The detergent sector in the nation has grown from INR 57 billion in 2003 to INR 130 billion in 2011, registering a growth of ~11% during the period. We estimate the industry to reach levels of INR 241 billion by 2017.

 

1.   OVERVIEW

 

The detergent market is a mature growth segment in the Indian FMCG sector and has been growing in early double digits since the last decade. The industry is characterized by high MNC presence and several unorganized small players operating in the segment. MNC’s like Unilever and Procter & Gamble seem to dominate the Indian detergent terrain followed by some noteworthy Indian companies like Rohit Surfactants Pvt Ltd and Nirma Ltd which have been able to make their mark in the segment.

Indian detergent sector can be divided into two broad categories- Synthetic detergents and oil based laundry soaps. The chart below illustrates the classification of the same.

Figure 1 Detergent Sector in India- Classification

 

Source: NPCS Research

Earlier the industry was dominated by oil based laundry soaps but gradually synthetic detergent made inroads into the industry. Over the time, synthetic detergent category has seen tremendous growth and today it is the most popular category of detergents.

Synthetic detergents gained popularity on the back of better cleaning performance than oil based soaps.

The Indian market for detergents is fairly mature with high penetration levels. The chart below demonstrates the region-wise consumption break up of detergents in India.

Figure 2 Detergent Sector in India- Consumption by Region

 

Source: CIER

 

 

1.1     History of Detergents in India

 

1.2     Segmentation (Price) of the Industry

ABOUT NPCS

 

NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. NPCS is manned by engineers, planners, specialists, financial experts, economic analysts and design specialists with extensive experience in the related industries.

Our various services are: Detailed Project Report,  Business Plan for Manufacturing Plant, Start-up Ideas, Business Ideas for Entrepreneurs, Start up Business Opportunities, entrepreneurship projects, Successful Business Plan, Industry Trends, Market Research, Manufacturing Process, Machinery, Raw Materials, project report, Cost and Revenue, Pre-feasibility study for Profitable Manufacturing Business, Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Business Opportunities, Investment Opportunities for Most Profitable Business in India, Manufacturing Business Ideas, Preparation of Project Profile, Pre-Investment and Pre-Feasibility Study, Market Research Study, Preparation of Techno-Economic Feasibility Report, Identification and Section of Plant, Process, Equipment, General Guidance, Startup Help, Technical and Commercial Counseling for setting up new industrial project and Most Profitable Small Scale Business.

NPCS also publishes varies process technology, technical, reference, self employment and startup books, directory, business and industry database, bankable detailed project report, market research report on various industries, small scale industry and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and project consultancy firms as one of the input in their research.

Our Detailed Project report aims at providing all the critical data required by any entrepreneur vying to venture into Project. While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line.

 


And before diversifying/venturing into any product, wish to study the following aspects of the identified product:


• Good Present/Future Demand
• Export-Import Market Potential
• Raw Material & Manpower Availability
• Project Costs and Payback Period


We at NPCS, through our reliable expertise in the project consultancy and market research field, Provides exhaustive information about the project, which satisfies all the above mentioned requirements and has high growth potential in the markets. And through our report we aim to help you make sound and informed business decision.

 

The report contains all the data which will help an entrepreneur find answers to questions like:

• Why I should invest in this project?
• What will drive the growth of the product?
• What are the costs involved?
• What will be the market potential?


The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product.

The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.


Reasons for buying the report:

• This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product.

• This report provides vital information on the product like its definition, characteristics and segmentation.

• This report helps you market and place the product correctly by identifying the target customer group of the product.

• This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials.

• The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decision.

 

Our Approach:


• Our research reports broadly cover Indian markets, present analysis, outlook and forecast.

• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players. 

• We use reliable sources of information and databases.  And information from such sources is processed by us and included in the report.

 

Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:

 

 

Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications

 

Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity

 

Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers

 

Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel

 

Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)

 

Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram

 

Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities

 

Project at a Glance

Along with financial details as under:

 

  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital

 

  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals

                Revenue/Income/Realisation

                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios

                D.S.C.R

                Earnings Per Share (EPS)

               

             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 

                B.E.P

  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR