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Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis & Forecasts upto 2017) ( ) ( )

Author NPCS Team ISBN 9789381039465
Code ENI274 Format Paperback
Price: Rs 27000   27000 + Tax @ 18.00 % US$ 500   500
Published 2014
Publisher NIIR PROJECT CONSULTANCY SERVICES  
Usually Ships within 4 days

The research report titled ‘Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis & Forecasts upto 2017)’ released by Niir Project Consultancy Services provides a profound analysis of the online retailing market scenario in India. The report aims at analyzing the present as well as future prospects of the industry with respect to changes in the Indian market dynamics. It covers data points like overview & segmentation of the industry, growth drivers, trends that are emerging in the sector, demand assessment and porter 5 force analysis of the online retailing industry in India. 
At first, the report shares information on the overall industry emphasizing on existing business models in the business,the major segments in e-commerce and their growth trajectory. The report provides an overview of the Indian e-commerce industry covering online travel segment and e-tailing segment details along with their past market sizes. It also lays a succinct view on the various business models under the e-com set up. The report moves further to enumerate and elaborate on various growth catalysts for the industry like rising internet penetration, favorable Indian demographics, emerging m-commerce, growth of smartphones, rising disposable incomes and more. The factors are meticulously expounded and supported by graphical representation and forecasts of key indicators. The next section covers niceties of the trends emerging in the sector with the key trend being the incessant flow of funds in the e-retailing companies. The sector has been the top priority for investment funds and private equity players since 2009 with an unmatched rise in the total amount of investments. 
Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the sector. The sector is said to be most attractive when the 5 forces are at their weakest and the report explicates the forces methodically to simplify the analysis.The report also scrutinizes the demand scenario of the Indian online retailing industry by exploring key indicators like the number of online shoppers in India, the value of debit/card transactions and the market sizes of the industry and its key segments. The data mentioned above is again supported by graphical representation and forecasts of vital indicators. The report wraps up at the outlook segment. 
The Indian online retailing industry is riding high on the evolving consumer preferences and promising Indian growth story. Once a non-existent market today has bulged to humungous size and is anticipated to further grow swiftly in times to come.The report also includes company profiles of Flipkart, Myntra, eBay, Amazon and Snapdeal. All the major online retailing portals aim to turn profitable by the next fiscal year as industry faces consolidation and sustainable growth gathers focus rather than mere sales. 
The report identifies online retailing sector as a thriving sector with exceptional growth potential, the substantiation of which is the incessant flow of investments in the sector. The sector poses itself as one of the promising avenues for investment by entrepreneurs. Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics. 
Reasons for Buying this Report:
• This research report helps you get a detail picture of the industry by providing overview of the industry along with the segmentation
• The report provides market analysis covering major growth driving factors for the industry and latest market trends in the industry
• This report helps to understand the present status of the industry by elucidating a comprehensive porters 5 force analysis and scrutiny of the demand supply situation 
• The report provides forecasts of key parameters which helps to anticipate the industry performance

Our Approach:
• Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players 
• We use reliable sources of information and databases.   And information from such sources is processed by us and included in the report

Table of Contents
1 OVERVIEW
1.1 Segmentation of the Industry
1.1.1 Online Travel
1.1.2 E-Tailing
1.1.3 Others
2 GROWTH DRIVERS OF THE INDUSTRY
2.1 Rising Internet Penetration
2.2 The Smartphone Wave
2.3 Incipient M-Commerce Industry
2.4 Ensuring Customer Convenience
2.5 Changing Perceptions
2.6 The Rural Potential
2.7 Rising Disposable Income & Expanding Middle Class
2.8 Favorable Demographics
3 EMERGING TRENDS
3.1 Rising PE Investments
3.2 Business Model Make over
3.3 New Entrants & Expansions
4 PORTERS 5 FORCE ANALYSIS
4.1 Bargaining Power of Buyers
4.2 Bargaining Power of Suppliers
4.3 Rivalry among Existing Players
4.4 Threat of Substitutes
4.5 Threat of New Entrants
5 DEMAND ANALYSIS
5.1 Online Shoppers
5.2 Credit/Debit Card Transactions
5.3 Market Size
6 KEY PLAYERS
6.1 Myntra Designs Pvt Ltd
6.2 Flipkart Online Services Pvt Ltd
6.3 Amazon Seller Services Pvt. Ltd
6.4 Snapdeal
6.5 eBay India
7 OUTLOOK
8 ABOUT NPCS
9 DISCLAIMER


List of Figures & Tables
Figure 1 Online Retailing Models in India
Figure 2 Indian E-Commerce Industry- Segmentation
Figure 3 Indian Online Travel Industry- Market Size (2007-12, In INR Billions)
Figure 4 Indian E-Tailing Industry- Market Size (2007-12, In INR Billions)
Figure 5 Internet Penetration in India (2008-13)
Figure 6 Smartphones Sold in India (2010-17, In Million Numbers)
Figure 7 Mobile Internet Users in India (Dec 2010- June 2014, In Million Numbers)
Figure 8 Customer Concerns Regarding Online Transactions
Figure 9 Internet Consumers in Rural India
Figure 10 Indian Middle Class Population (Current-2026)
Figure 11 India's Annual Per Capita Income (2008-13, In INR)
Figure 12 Indian Population Distribution by Age
Figure 13 PE Investments in Online Retailing Industry in India (2009-13, In USD Millions)
Figure 14 Business Models of Various Online Retailing Sites
Figure 15 Online Shoppers in India (2011-17, In Million Numbers)
Figure 16 Credit and Debit Card Transactions in India (FY09-13, In INR Billions)
Figure 17 Indian E-Commerce Industry- Market Size (2007-17, In INR Billions)
Figure 18 Indian E-Commerce Industry- Segmentation by Share % (2017)
Figure 19 Indian E-Commerce Industry- Segmentation by Value (2017, In INR Billion)
Figure 20 Myntra Designs Pvt Ltd- Ownership Pattern

Table 1 PE Investments in Indian E-Retailing Industry in 2014 (Till April)
Table 2 Bargaining Power of Buyers
Table 3 Bargaining Power of Suppliers
Table 4 Rivalry among Existing Players
Table 5 Threat of Substitutes
Table 6 Threat of New Entrants

1              OVERVIEW

 

E-retailing industry in India has come a long way since the internet revolution. It has evolved significantly in the last decade and there are many aspects of e-commerce like TV shopping, online shopping and mobile shopping of which online shopping has emerged as the shining star.

E-retailing industry in India has majorly three models based on the participants involved: Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C).

Figure 1 Online Retailing Models in India

 

Source: NPCS Research

 

Business to Business (B2B): Under this form of e-commerce set up, the transaction/buying-selling takes place only between two businesses without the involvement of the consumer. The end product is purchased by one business from another and then sold to the consumer under their brand name.

Examples:

Indiamart.com

Tradeindia.com

Alibaba.com

B2B.Sulekha.com

Indiatradezone.com

Business to Consumer (B2C): This model is one of the most widely used models in the Indian e-commerce industry. B2C has held the major share in the market and are retailing   transactions   with individual shoppers.B2C transactions range from apparels, footwear, electronics, stationary to gifts etc.

Examples:

Flipkart.com

Myntra.com

eBay India

Snapdeal.com

Shopclues.com

Tradus.com

Jabong.com

Consumer to Consumer (C2C): In this type of model, the transacting parties are two consumers. In here, customers can sell directly to other customers via any online site and have the product shipped directly to another consumer.

Examples:

OLX.com

99acres.com

Magicbricks.com

 

1.1          Segmentation of the Industry

 

Figure 2 Indian E-Commerce Industry- Segmentation

 

1.1.1      Online Travel

 

Indian online travel market is one of the fastest growing travel markets in the world and is also the largest segment in the Indian e-commerce industry. Not very long ago, India was invisible on the global online travel industry map but today, the country has emerged as one of the top tourist destinations.

The trend for buying travel tickets online can be traced to the establishment of the IRCTC (Indian Railways Catering and Tourism Corporation) portal in 2002. Today IRCTC is the largest travel site used by Indian consumers for making online bookings followed by makemytrip and yatra.com.

The chart below demonstrates the growth of online travel market in the last 5 years.

 

Figure 3 Indian Online Travel Industry- Market Size (2007-12, In INR Billions)

 Source: NPCS Research, IAMAI

The industry has grown exponentially since 2007 registering a CAGR of ~45% during 2007-12.

 

1.1.2      E-Tailing

 

E-tailing or E-retailing is the second largest category of Indian e-commerce industry. E-tailing or online retailing includes consumer items like electronics, mobile phones, computer peripherals, home appliances, apparels, jewellery, shoes and toys. Besides the categories mentioned above, lifestyle accessories like watches, books, beauty products and perfumes and baby products are gaining traction.

Moving along the changing trends, today’s Indian consumers increasingly want to enjoy the convenience of shopping online. They do not want to go through the hassles of rushing to brick and mortar stores; instead, they want to order the products of their choice by sitting at home and get the goods delivered at their doorsteps. And such changes have led to the explosive growth of e-tailing industry in the nation. Top e-retailers in the Indian e-commerce landscape are ebay, flipkart and snapdeal contributing ~70% of the e-tailing market.

Figure 4 Indian E-Tailing Industry- Market Size (2007-12, In INR Billions)

 Source: NPCS Research, IAMAI

The chart above demonstrates the growth of e-tailing industry in India which recorded a CAGR of ~45% during 2007-12.

ABOUT NPCS

 

NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. NPCS is manned by engineers, planners, specialists, financial experts, economic analysts and design specialists with extensive experience in the related industries.

Our various services are: Detailed Project Report,  Business Plan for Manufacturing Plant, Start-up Ideas, Business Ideas for Entrepreneurs, Start up Business Opportunities, entrepreneurship projects, Successful Business Plan, Industry Trends, Market Research, Manufacturing Process, Machinery, Raw Materials, project report, Cost and Revenue, Pre-feasibility study for Profitable Manufacturing Business, Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Business Opportunities, Investment Opportunities for Most Profitable Business in India, Manufacturing Business Ideas, Preparation of Project Profile, Pre-Investment and Pre-Feasibility Study, Market Research Study, Preparation of Techno-Economic Feasibility Report, Identification and Section of Plant, Process, Equipment, General Guidance, Startup Help, Technical and Commercial Counseling for setting up new industrial project and Most Profitable Small Scale Business.

NPCS also publishes varies process technology, technical, reference, self employment and startup books, directory, business and industry database, bankable detailed project report, market research report on various industries, small scale industry and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and project consultancy firms as one of the input in their research.

Our Detailed Project report aims at providing all the critical data required by any entrepreneur vying to venture into Project. While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line.

 


And before diversifying/venturing into any product, wish to study the following aspects of the identified product:


• Good Present/Future Demand
• Export-Import Market Potential
• Raw Material & Manpower Availability
• Project Costs and Payback Period


We at NPCS, through our reliable expertise in the project consultancy and market research field, Provides exhaustive information about the project, which satisfies all the above mentioned requirements and has high growth potential in the markets. And through our report we aim to help you make sound and informed business decision.

 

The report contains all the data which will help an entrepreneur find answers to questions like:

• Why I should invest in this project?
• What will drive the growth of the product?
• What are the costs involved?
• What will be the market potential?


The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product.

The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.


Reasons for buying the report:

• This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product.

• This report provides vital information on the product like its definition, characteristics and segmentation.

• This report helps you market and place the product correctly by identifying the target customer group of the product.

• This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials.

• The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decision.

 

Our Approach:


• Our research reports broadly cover Indian markets, present analysis, outlook and forecast.

• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players. 

• We use reliable sources of information and databases.  And information from such sources is processed by us and included in the report.

 

Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:

 

 

Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications

 

Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity

 

Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers

 

Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel

 

Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)

 

Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram

 

Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities

 

Project at a Glance

Along with financial details as under:

 

  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital

 

  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals

                Revenue/Income/Realisation

                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios

                D.S.C.R

                Earnings Per Share (EPS)

               

             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 

                B.E.P

  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR