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Smartphone Market in India 2017 ( ) ( )

Author Netscribes ISBN -
Code ENI350 Format CD-Rom
Price: Rs 149625   149625 + Tax @ 18.00 % US$ 1995   1995
Pages: 54 Published 2017
Publisher Netscribes  
Usually Ships within 5

"By 2020, smartphone shipment in India is expected to reach a value of 210.5 million units growing at a CAGR of ~17.5% from 2016. Netscribes' latest market research report Smartphone Market in India 2017 highlights the soaring adoption of smartphones in the country due to favorable demographics and changing consumer behavior.


With the increased economic growth, the corporate segments of various verticals are expanding their operations further and also creating newer business opportunities for several entrepreneurs in the country.


Smartphone Market in India - Key Growth Factors

Foreign companies have realized the opportunity in India for smartphone devices and have brought in a number of low cost devices specific to the Indian market. On the other hand, domestic handset companies are targeting to capture larger market share in the country with budget smartphones.


Increasing trend of social network usage among the young Indian population for communication and sharing media content is also driving the growth of the smartphone market in India. Celebrity endorsements, along with huge sponsorship campaigns by brands such as Oppo and Gionee have helped improve the perception of Chinese brands among Indian consumers which is aiding the growth of these brands in the Indian market.


Smartphone Market in India - Threats and Key Players

In Nov 2016, demonetization had hit the smartphone market at almost all levels including the customer demand and stock movement in the distribution channels across India. However, the premium smartphone segment saw some growth during the weeks following demonetization.


The leading companies operating in the global smartphone market includes Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Vivo Mobile India Pvt. Ltd., Lava International Ltd., Oppo Mobiles India Pvt. Ltd. and Micromax Informatics Ltd.


What’s covered in the report?

Overview of the global smartphone market and estimated market size data in terms of unit shipments over 2015 to 2020

Market share of top Indian and Chinese smartphone manufacturing companies (2016)

Market dynamics through major trends prevalent in the market

Qualitative analysis of the major drivers and challenges affecting the market

Analysis of the competitive landscape and detailed profiles of major public and private players

Key recent developments associated with the smartphone market in India


Why buy?

Get a broad understanding of the smartphone market in India, the dynamics of the market and the current state of the industry

Learn about the major developments in the smartphone market in India

Understand major competitors' business and market dynamics, and respond accordingly

Be informed regarding the key areas of opportunity in the smartphone market in India"

 

 Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Overview of Major Smartphone Operating Systems
Slide 10: Mobile Phone Manufacturing Value Chain Analysis
Slide 11: Global Smartphone Market –Market Overview, Size and Growth Forecast (Volume-Wise; 2015 – 2020e)
• Global Smartphone Vendor Market Share (2016)
• Global Smartphone Shipment Based on Screen Size (Percentage Share; 2015-2020e)
Slide 12: Smartphone Market in India –Market Overview, Size and Growth Forecast (Volume-Wise; 2015– 2020e)
Slide 13-15: Market Segmentation
• Market Share of Top 5 Indian Smartphone Companies (CY 2016)
• Top 4 Chinese Label Smartphones by Market Share (Q4 2016)
• Smartphone Company-Wise Market Share – Across 30 Cities (As of Oct, 2016)
• Leading 30 Cities Tier Wise Smartphone Company – Wise Market Share (As of Oct, 2016)


• Smartphone Shipments Market Share Comparison Based on Brand Type - Global, Indian, Chinese) (Q4 2015-Q4 2016)
• Company Wise Smartphone Shipment Market Share Comparison (Q3 2016-Q4 2016)
Slide 16-17: Online Smartphone Market Overview
• Top 5 Companies Based on Online Smartphone Sales in India (Q1 2016-Q2 2016)
• Comparison of New Mobile Phone Launches in Online Platforms (H1 2013-H1 2016)
• Comparison of New Phone Launches Across Price Segments (H1 2015-H1 2016)
• Comparison of Top Mobile Phone Brands in Terms of User Views (H1 2014-H1 2016)
Slide 18: Porter’s Five Forces Analysis

Government Initiatives and Investments
Slide 19: Detailed Description of the ‘Make in India’ Initiative by the Government of India
Slide 20: Development of Inexpensive Smartphones; New Technology Platforms Launched by the Government of India
Slide 21: Investments Made in the Indian Smartphone Market (As of Oct, 2016)
Slide 22: Detailed Description of the Effect of Demonetization in Nov 2016, on the Indian Smartphone market

Trade Analysis
Slide 23: Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type– Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 24: Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type – Region-Wise Exports {(Value-Wise: FY 2016 and FY 2017; Volume-Wise: FY 2016 and FY 2017 (Apr-Dec)}
Slide 25: Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type –Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 26: Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type – Region-Wise Imports {(Value-Wise: FY 2016 and FY 2017 (Apr-Dec); Volume-Wise: FY 2016 and FY 2017 (Apr-Dec)}

Market Influencers
Slide 27-28: Market Drivers
Slide 29: Market Challenges



 
Trends
Slide 30-31: Major Smartphone Market Trends

Competitive Landscape
Slide 32: List of Major Players
Slide 33-51: Profiles of Major Players

Recent Developments
Slide 52-53: Key Recent Developments

Appendix
Slide 54: Research Methodology

LIST OF FIGURES/ CHARTS
Socioeconomic Indicators
1. Total Population and Population Density (2010-2011 – 2019-2020)
2. Sex Ratio (2005, 2010, 2015, 2020)
3. Population by Age Group (2005, 2010, 2015, 2020)
4. Urbanization Trend (2010-2011 – 2019-2020)
5. Total Fertility Rate  (2005-2010, 2010-2015, 2015-2020)
6. Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020)
7. Total number of Births (2005-2010, 2010-2015, 2015-2020)
8. Total number of Death (2005-2010, 2010-2015, 2015-2020)
9. Total Literacy Rate (2001, 2011)
10. Rural Literacy (2001, 2011)
11. Urban Literacy (2001, 2011)
12. GDP at Market Prices (2010-2014)
13. FDI (2010-2014)
14. Inflation Rate (2010-2014)
15. Unemployment Rate (2010-2014)
16. Access to safe drinking water (2001, 2011)
17. Exchange Rate (2010-2015)





Market Overview
1. Global Smartphone Market – Market Overview, Size and Growth Forecast (Shipment) (By Volume; 2015 – 2020e)
2. Global Smartphone Shipment Based on Screen Size (Percentage Share; 2015 – 2020e)
3. Global Smartphone Vendor Market Share (2016)
4. Indian Smartphone Market –Market Overview, Size and Growth Forecast (Volume-Wise; 2015 – 2020e)
5. Market Share of Top 5 Indian Smartphone Companies (CY 2016)
6. Top 4 Chinese Label Smartphones by Market Share (Q4 2016)
7. Smartphone Company Wise Market Share – Across 30 Cities (Oct 2016)
8. Leading 30 Cities Tier Wise Smartphone Company – Wise Share (Oct, 2016)
9. Smartphone Shipments Market Share Based on Brand Type (Q4 2015 – Q4 2016)
10. Company Wise Smartphone Shipment Market Share in India (Q3 2016 – Q4 2016)
11. Top 5 Companies Based on Online Smartphone Sales (Q1 2016 – Q2 2016)
12. Comparison of New Mobile Phone Launches in Online Platforms (H1 2013-H1 2016)
13. Comparison of New Phone Launches Across Price Segments (H1 2015-H1 2016)
14. Comparison of Top Mobile Phone Brands in Terms of User Views (H1 2014-H1 2016)

Government Initiatives and Investments
1. Smartphone Vendor Share Comparison – Across Indian Cities (50 Cities in India have been considered for this study)
2. Smartphone Vendor Share Comparison – Across Tier II and Tier III Cities

Trade Analysis
1. Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type { Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
2. Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type { Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
3. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2016)
4. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2017 (Apr-Dec))
5. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2016)
6. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2017 (Apr-Dec)}
7. Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Value-Wise; FY 2013-FY 2016-2017 (Apr-Dec)}
8. Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Volume-Wise; FY 2013-FY 2016-2017 (Apr-Dec)}
9. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2016)
10. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {(Value-Wise: FY 2017 (Apr-Dec)}
11. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2016)
12. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Volume-Wise: FY 2017 (Apr-Dec)}

Competitive Landscape
1. Company Profiles
a. Financial Snapshot (Only Public Companies)
b. Key Business segments (Only Public Companies)
c. Key Geographic segments (Only Public Companies)
d. Revenue Growth {Only Intex Technologies (India) Ltd., Lava International Ltd., Micromax Informatics Ltd., Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Sony India Pvt. Ltd.,}
e. Revenue and Net Profit/Loss Growth {Only Lenovo (India) Pvt. Ltd.}

LIST OF TABLES
Competitive Landscape
1. List of Major Players

COMPANIES COVERED
Private Companies
1. Apple India Pvt. Ltd.
2. Intex Technologies (India) Ltd.
3. Lava International Ltd.
4. Lenovo (India) Pvt. Ltd.
5. Micromax Informatics Ltd.
6. Oppo Mobiles India Pvt. Ltd.
7. Samsung India Electronics Pvt. Ltd.
8. Sony India Pvt. Ltd.
9. Vivo Mobile India Pvt. Ltd.
10. Xiaomi Technology India Pvt. Ltd.

 

 

 

ABOUT NPCS

 

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Our various services are: Detailed Project Report,  Business Plan for Manufacturing Plant, Start-up Ideas, Business Ideas for Entrepreneurs, Start up Business Opportunities, entrepreneurship projects, Successful Business Plan, Industry Trends, Market Research, Manufacturing Process, Machinery, Raw Materials, project report, Cost and Revenue, Pre-feasibility study for Profitable Manufacturing Business, Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Business Opportunities, Investment Opportunities for Most Profitable Business in India, Manufacturing Business Ideas, Preparation of Project Profile, Pre-Investment and Pre-Feasibility Study, Market Research Study, Preparation of Techno-Economic Feasibility Report, Identification and Section of Plant, Process, Equipment, General Guidance, Startup Help, Technical and Commercial Counseling for setting up new industrial project and Most Profitable Small Scale Business.

NPCS also publishes varies process technology, technical, reference, self employment and startup books, directory, business and industry database, bankable detailed project report, market research report on various industries, small scale industry and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and project consultancy firms as one of the input in their research.

Our Detailed Project report aims at providing all the critical data required by any entrepreneur vying to venture into Project. While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line.

 


And before diversifying/venturing into any product, wish to study the following aspects of the identified product:


• Good Present/Future Demand
• Export-Import Market Potential
• Raw Material & Manpower Availability
• Project Costs and Payback Period


We at NPCS, through our reliable expertise in the project consultancy and market research field, Provides exhaustive information about the project, which satisfies all the above mentioned requirements and has high growth potential in the markets. And through our report we aim to help you make sound and informed business decision.

 

The report contains all the data which will help an entrepreneur find answers to questions like:

• Why I should invest in this project?
• What will drive the growth of the product?
• What are the costs involved?
• What will be the market potential?


The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product.

The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.


Reasons for buying the report:

• This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product.

• This report provides vital information on the product like its definition, characteristics and segmentation.

• This report helps you market and place the product correctly by identifying the target customer group of the product.

• This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials.

• The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decision.

 

Our Approach:


• Our research reports broadly cover Indian markets, present analysis, outlook and forecast.

• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players. 

• We use reliable sources of information and databases.  And information from such sources is processed by us and included in the report.

 

Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:

 

 

Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications

 

Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity

 

Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers

 

Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel

 

Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)

 

Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram

 

Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities

 

Project at a Glance

Along with financial details as under:

 

  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital

 

  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals

                Revenue/Income/Realisation

                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios

                D.S.C.R

                Earnings Per Share (EPS)

               

             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 

                B.E.P

  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR