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Alcoholic Beverages Market in India 2017 ( ) ( )

Author Netscribes ISBN -
Code ENI364 Format CD-Rom
Price: Rs 149625   149625 + Tax @ 18.00 % US$ 1995   1995
Pages: 53 Published 2017
Publisher Netscribes  
Usually Ships within 5

"India is the third-largest and fastest-growing liquor market in the world. Alcoholic beverages is considered a sunrise industry owing to its high-growth potential and increasing social acceptance. According to Netscribes research, the alcoholic beverages market in India is expected to grow at a CAGR of around 7.72% over a 10 year period to reach a value of INR 5.3 trillion in FY 2026.

An average Indian male drinker consumes three times more alcohol than an average female drinker each year. Region wise, south Indian states constitute the highest alcohol consuming region in the country. 

There are various types of alcoholic beverages available in India, but beer is the fastest-growing segment in the country. It is expected to grow at a CAGR of 7.5% between FY 2017 and FY 2021.


Key growth factors

Growing urbanization has introduced a larger consumer group, mainly young men and women to alcoholic beverages and has resulted in more consumers willing to try new products. 

Increased consumption of liquor in rural areas is another major reason for the growth in the market. Furthermore, the easy availability and accessibility of alcohol in rural and urban areas is an important factor in determining the growth of the alcoholic beverages market in India.

Factors such as rise in income and increasing social acceptance are expected to support the growth of alcoholic beverages market in India.


Threats and key players

Although alcoholic beverages have been kept out of the purview of the Goods and Services Tax (GST), it may impact the sector negatively. The input materials, at present, attract excise duty, sales tax, and VAT at 12 percent to 15 percent, whereas under GST, this is likely to be at 18 percent. So, there is a clear increase in tax on most input materials by 3 percent to 6 percent.

Additionally, the ban on alcohol in some states in India, such as Bihar, Kerala, and Gujarat, has adversely affected the sales of alcoholic beverages.

Some of the major players in the alcohol beverage market are Allied Blenders and Distillers Pvt. Ltd., Carlsberg India Pvt. Ltd., John Distilleries Ltd., Mohan Meakin Ltd. and Pernod Ricard India Pvt. Ltd.


What's covered in the report?

Overview of the alcoholic beverage market, and current and forecasted market size data 

Trade analysis of alcoholic beverages in India

Qualitative analysis of the major drivers and challenges affecting the alcoholic beverage market

Analysis of the competitive landscape and profiles of major public and private players operating in the market

Key recent developments in the Indian alcoholic beverage market

Future outlook for the Indian alcoholic beverages market


Why buy?

Get a broad understanding of the alcoholic beverage market in India, the dynamics of the market and the current state of the industry

Devise market-entry strategies by understanding the factors driving the growth of the market

Recognize major competitors' business and market dynamics, and respond accordingly"

 

 
Slide 1: Executive Summary

Socioeconomic Indicators
Slide 2: Total Population (2010-2011 - 2019-2020), Population Density (2010-2011 - 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 - 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2012-2017), FDI (2012-2016), Inflation Rate (2011-2017), Unemployment Rate (2012-2016)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2016)
 
Market Overview
Slide 8: Market Definition & Structure
Slide 9: Alcoholic Beverages Market in India - Market Overview, Size and Growth (FY 2016 - FY 2026e)
Slide 10: Indian Made Foreign Liquor Market Size (FY 2016 and FY 2026e), Beer Market Size in India (FY 2012 and FY 2017e)
Slide 11: Alcoholic Beverages - State-Wise Sales (FY 2016), Region-Wise Domestic Sales by Major Players (FY 2016)
Slide 12: States with Highest Consumption of Toddy (Per Capita / Per Week) (FY 2016) and States with Highest Consumption of Country Liquor (Per Capita / Per Week) (FY 2016)
Slide 13: States with Highest Consumption of Beer (Per Capita / Per Week) (FY 2016) and States with Highest Consumption of Foreign Liquor/ Wine (Per Capita / Per Week) (FY 2016)
Slide 14: Market Segmentation - Player-Wise Sales of Beer (FY 2014 and FY 2015) and Player-Wise Sales of Spirits (FY 2014 and FY 2015)
Slide 15: Market Segmentation - Brand-Wise Sales of Beer (FY 2014 and FY 2016) and Brand-Wise sales of Spirits
Slide 16: Alcoholic Beverages Market Value Chain Analysis
Slide 17: PESTEL Analysis
Slide 18: Porter's Five Forces Analysis

Trade Analysis
Slide 19: Export of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other than That of Heading 2009 (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 20: Import of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other than That of Heading 2009 (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 21: Export of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 22: Import of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 23: Export of Undenatured Ethyl Alcohol of an Alcoholic Strength by Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 24: Import of Undenatured Ethyl Alcohol of an Alcoholic Strength by Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise; FY 2013 - FY 2017) and Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017)
Slide 25: Export of Whiskies (Value-Wise; FY 2013 - FY 2017) and (Volume-wise; FY 2013 - FY 2017) 
Slide 26: Export of Whiskies - Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017) and (Volume-Wise; FY 2016 and FY 2017)
Slide 27: Import of Whiskies (Value-Wise; FY 2013 - FY 2017) and (Volume-wise; FY 2013 - FY 2017) 
Slide 28: Import of Whiskies - Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017) and (Volume-Wise; FY 2016 and FY 2017)

Market Influencers
Slide 29-30: Market Drivers
Slide 31: Market Challenges

Competitive Landscape
Slide 31: List of Major Players
Slide 32-51: Profiles of Major Players

Recent Developments
Slide 52: Key Recent Developments

Appendix
Slide 53: Research Methodology

LIST OF FIGURES/ CHARTS
Socioeconomic Indicators
1. Total Population and Population Density (2010-2011 - 2019-2020)
2. Sex Ratio (2005, 2010, 2015, 2020)
3. Population by Age Group (2005, 2010, 2015, 2020)
4. Urbanization Trend (2010-2011 - 2019-2020)
5. Total Fertility Rate  (2005-2010, 2010-2015, 2015-2020)
6. Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020)
7. Total number of Births (2005-2010, 2010-2015, 2015-2020)
8. Total number of Death (2005-2010, 2010-2015, 2015-2020)
9. Total Literacy Rate (2001, 2011)
10. Rural Literacy (2001, 2011)
11. Urban Literacy (2001, 2011)
12. GDP at Market Prices (2012-2017)
13. FDI (2012-2016)
14. Inflation Rate (2011-2017)
15. Unemployment Rate (2012-2016)
16. Access to safe drinking water (2001, 2011)
17. Exchange Rate (2010-2016)

Market Overview
1. Alcoholic Beverages Market Size & Growth in India (Value-Wise; FY 2016 - FY 2026e)
2. Indian Made Foreign Liquor Market Size (FY 2016 and FY 2026e)
3. Beer Market Size in India (FY 2012 and FY 2017e)
4. Alcoholic Beverages Region-Wise Domestic Sales by Major Players (FY 2016)
5. States With Highest Consumption of Toddy (Per Capita / Per Week)(FY 2016)
6. States With Highest Consumption of Country Liquor (Per Capita / Per Week) (FY 2016)
7. States With Highest Consumption of Beer (Per Capita / Per Week)(FY 2016)
8. States With Highest Consumption of Foreign Liquor/ Wine (Per Capita / Per Week)(FY 2016)
9. Player-Wise Sales of Beer (FY 2014 and FY2015)
10. Player-Wise Sales of Spirits (FY 2014 and FY2015)
11. Brand-Wise Sales of Beer (FY 2014 and FY2015)
12. Brand-Wise Sales of Spirits (FY 2014 and FY2015)
13. Alcoholic Beverages Market in India - Value Chain Analysis

Trade Analysis
1. Export of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other Than That of Heading 2009  (Value-Wise; FY 2013 - FY 2017)
2. Country-Wise Exports of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other Than That of Heading 2009  (Value-Wise: FY 2016 and FY2017)
3. Import of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other Than That of Heading 2009  (Value-Wise; FY 2013 - FY 2017)
4. Country-Wise Imports of Wine of Fresh Grapes, Including Fortified Wines; Grape Must Other Than That of Heading 2009 (Value-Wise: FY 2016 and FY 2017)
5. Export of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise; FY 2013 - FY 2017)
6. Country-Wise Exports of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise: FY 2016 and FY 2017)
7. Import of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances  (Value-Wise; FY 2013 - FY 2017)
8. Country-Wise Imports of Vermouth and Other Wine of Fresh Grapes Flavored With Plants or Aromatic Substances (Value-Wise: FY 2016 and FY 2017)
9. Export of Undenatured Ethyl Alcohol of An Alcoholic Strength By Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise; FY 2013 - FY 2017)
10. Country-Wise Exports of Undenatured Ethyl Alcohol of An Alcoholic Strength By Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise: FY 2016 and FY 2017)
11. Import of Undenatured Ethyl Alcohol of An Alcoholic Strength By Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits  (Value-Wise; FY 2013 - FY 2017)
12. Country-Wise Imports of Undenatured Ethyl Alcohol of An Alcoholic Strength By Volume of 80% Vol. or Higher; Ethyl Alcohol and Other Spirits (Value-Wise: FY 2016 and FY 2017)
13. Export of Whiskies  (Value-Wise; FY 2013 - FY 2017)
14.  Export of Whiskies (Volume-wise; FY 2013 - FY 2017) 
15. Country-Wise Exports of Whiskies  (Value-Wise: FY 2016 and FY 2017)
16. Country-Wise Exports of Whiskies  (Volume-Wise: FY 2016 and FY 2017)
17. Import of Whiskies  (Value-Wise; FY 2013 - FY 2017)
18. Import of Whiskies  (Volume-Wise; FY 2013 - FY 2017)
19. Country-Wise Imports of Whiskies (Value-Wise: FY 2016 and FY 2017)
20. Country-Wise Imports of Whiskies  (Volume-Wise: FY 2016 and FY 2017)

Competitive Landscape
1. Financial Snapshot - Total Income and Net Profit/Loss (only Public Companies)
2. Key Business Segments (only Public Companies)
3. Key Geographic Segments (only Public Companies)

LIST OF TABLES
Market Overview
1. Alcoholic Beverages State-Wise Sales (FY 2016)

Competitive Landscape
1. List of Major Players
2. Key Financial Performance Indicators (only Public Companies)
3. Key Ratios (only Public Companies)

COMPANIES COVERED
Public Companies
1. Radico Khaitan Ltd.
2. Tilaknagar Industries Ltd.
3. United Breweries Ltd.
4. United Spirits Ltd.

Private Companies
1. Allied Blenders and Distillers Pvt. Ltd.
2. John Distilleries Ltd.
3. Mohan Meakin Ltd.
4. Carlsberg India Pvt. Ltd.
5. Pernod Ricard India Pvt. Ltd.
6. SABMiller India Ltd.

 

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Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications

 

Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity

 

Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

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·         List of Plant & Machinery

·         Miscellaneous Items

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·         Electric Load & Water

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Along with financial details as under:

 

  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital

 

  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals

                Revenue/Income/Realisation

                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios

                D.S.C.R

                Earnings Per Share (EPS)

               

             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 

                B.E.P

  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR