Niir Project Consultancy Services (NPCS) through its network of project consultants in a wide range of business and technological disciplines is engaged in providing services to its clients by way of preparation of project reports. We provide the pre-investment information and business plans required for promoters, business leaders, young entrepreneurs, women entrepreneurs, investors, NRI (Non Resident India), startups, professionals looking to start their own venture. The comprehensive project profile reports cover all the aspects of business, from analyzing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. the scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet, break-even point, rate of return (ROR), etc. the DPR is formulated by highly accomplished and experienced consultants and the market research and analysis are supported by a panel of experts and digitized data bank.

India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)

Capacity 0 Plant and Machinery cost 0.00 Lakhs
Working Capital 0.00 Rate of Return (ROR) 0.00 %
Break Even Point (BEP) 0.00 % TCI 0.00 Lakhs
Cost of Project 0.00Lakhs


India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)

The report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.

The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment can be categorized either by fermentation process (Ale & Lager) or by alcohol by volume content (Mild & Strong). Indian industry is majorly dominated by strong beer segment but new flavorful mild beers are finding their feet on the ground. Strong beer has alcohol contents of >5% and mild beer contains <5% of alcohol.

The report analyzes the beer market in profundity by covering data points like industry growth drivers, emerging trends coupled with SWOT analysis of the market and the regulatory framework surrounding the sector.

Related Projects: - Alcoholic and Non-Alcoholic Beverages

Beer is being increasingly accepted as a social drink and the urban youth in particular flavours it as the preferred alcoholic beverage. Indian market although dominated by hard liquor, consumers are now looking for choices away from whisky. It is not just the male populace that is enamored by beer but female population has started equally enjoying beer. One of the drivers for the beer industry would be the rising concept of online alcohol delivery portals. A sudden spurt of alcohol delivery portals not only indicate the rising acceptability of alcohol in the country but also the much evolving consumer base.

The consumers who were unable to go to a liquor store earlier and purchase their preferred drink, are now in a sweet spot with home deliveries. The Indian beer market has been experiencing the trend of microbreweries and some exclusive beer outlets. Such emergence has contributed in increased awareness and easy availability of beer in Indian markets. Also, a rage in the industry is the craft beer boom. Indian market is swamped with a number of craft beers with new and innovative flavors. Beer consumers are now a days shifting their preferences from regular mainstream bottled beers to artisanal brews, new fresh flavors and unique local ingredients. A large number of microbreweries are currently selling their bottled craft beer in market and are gaining a firm foot on the ground. The surge in craft beer sales is intended to drive the beer industry sales to the bubbly top!

One of the recent trends to hit the industry is emergence of 0% beer. Since the consumer profile for beer industry in India is evolving so are their preferences and hence the emergence of new varieties. Consumers are now increasingly opting for drinks that are low on sugar, carbs and hence the calories. In the view of increasing demand for such drinks, a lot of brewers have come up with their versions of 0% beer to tap the demand from this segment. With a ban on direct advertising of alcoholic beverages in India, companies nowadays are using innovative concepts to market their products. Indian market players have been forced to be more innovative in their approach to engage the consumers, branching out into concepts such as non-alcohol brand extensions and surrogate advertising and alignment with sport. Also, with the emergence of more health-conscious consumer class, the health benefits of drinking beer, in moderation, has come into the light. 

Indian alcohol distribution structure is complex and generally varies from state to state. Liquor is a state subject in India and consequently, the liquor industry is subjected to very strict distribution controls by the state governments. The distribution structure consists three types of market- Government controlled, open market and auction market. States like Assam, West Bengal and Pondicherry are states with open market States like Tamil Nadu and Kerala fall under the complete regulation of government whereas states like Haryana, Chandigarh and Punjab fall under the auction market structure.  The Indian alcohol industry is characterized by high entry barriers due to government regulations.

Related Books: - Alcohol and Alcohol Based Industries, Alcoholic and Non Alcoholic Beverages

The report further scrutinizes the Indian beer industry with the help of SWOT Analysis. The report elucidates the strengths of the industry in being recession proof in view of the fact that the Indian alcohol consumption generally remains unfazed by the economic downturn in the nation. Also growing Indian population serves as a ready customer base for the beer industry. According to United Nations India is poised to overtake China as the world's most populous nation around 2027. Such population growth puts the industry in a comfortable spot.

 Indian demographics are bound to benefit the industry in the long term with large number of people under drinkable age. With alcohol consumption no longer a taboo in India with increasing people in drinkable age, Indian beer industry surely finds itself in the ‘bubbly’ spot. Also, the rising levels of urbanization, escalating disposable incomes and growing affluent class provides enormous opportunities for the players to tap. It is estimated that the urban population in India will rise to ~38% of the total population by 2025. There has been a shift in the spending pattern of the Indian consumers due to increase in their purchasing power.

 Related Market Research Report:

Rising incomes are resulting in increasing discretionary expenditures. Since expenditure on alcohol consumption is discretionary in nature, beer market is bound to benefit from such paradigm shift. However, the industry faces challenges in the form of ban on direct advertising and derisory state of market infrastructure. The industry is also highly taxed and regulated and struggles with multiplicity of taxes and lack of uniformity in the regulations varying from state to state. Industry is also faced with ban on direct advertising which further elevates the industry’s problems. Industry further faces challenges in the wake of rising competition in the sector.

Complementary to the changing industry dynamics, beer segment has seen a high spurt in the players operating in the market which has worsened the competition for existing players. With global bigwigs like Carlsberg, Anheuser-Busch and Heineken entering the country, the competitive landscape of the domestic beer market has changed considerably. The industry also faces moral restrictions due to religious influence. It is still considered to be a forbidden, taboo drink in some parts of the society, detrimental for the Indian culture.  Drinking alcohol is culturally not accepted in most parts of India.

The report further analyses the demand supply situation and foreign trade of beer in the nation along with industry size forecasts. The outlook for Indian beer industry remains buoyant with stable growth rates and all growth triggers like the rising acceptability of beer as a social drink, popularity of microbreweries & craft beers and evolving consumer preferences in place for a new growth wave. Also, the Indian growth story holds up the expansion of the beer industry. Favorable demographics, rising disposable incomes, urbanization and rising acceptability of drinking have brought the winds of change for the industry. We expect the industry to reach consumption levels of 3584 million liters or 459 million cases by 2024. This estimated market size of 459 million cases is a conservative estimate the industry has all triggers in place for exceeding the projected growth rate.    

Key Players

SABMiller plc

Anheuser-busch InBev

Carlsberg, United Breweries Ltd

Heineken NV

Carlsberg breweries A/S

Cerana Beverages

Arbor Brewing Company India

Gateway Brewing Company


Boston Beer

Grupo Modelo



 Figure 1 Global Beer Consumption Market Share (2018, By Region)     

Figure 2 World’s Largest Beer Markets (2018, % Share)   

Figure 3 Indian Alcohol Industry -Segmentation by Value

Figure 4 Indian Alcohol Industry- Segmentation by Volume       

Figure 5 Beer Manufacturing Process 

Figure 6 Beer Industry India- Structure       

Figure 7 Beer Industry India- Classification by ABV         

Figure 8 Growth of Microbreweries in India (2009-19)      

Figure 9 Consumption of Craft Beer & Number of Microbreweries in India (2014-2019)     

Figure 10 Per Capita Consumption of Alcohol in India (2005-17, In Litres)     

Figure 11 Indian Population (2017-25E, In Billion Numbers)      

Figure 12 Population Distribution by Age (2019)     

Figure 13 Barley Production in India (2015-20, In Thousand Tonnes)   

Figure 14 Area Under Barley Productivity (2015-18, In Thousand Hectares)   

Figure 15 Per Capita Consumption of Beer Among Various Countries (2018, In Litres)      

Figure 16 Urban Population in India (Percentage, 2015-25E)      

Figure 17 Urbanization in Various Countries

Figure 18 Monthly Per Capita Income of India (2017-20, In INR) 

Figure 19Rising Share of Discretionary Spends in India (2014-18)       

Figure 20 Household Distribution by Income in India (2018)      

Figure 21 Domestic Consumption Distribution India (2018, In Percentage)    

Figure 22 Beer Consumption in India (2016-24E, In Million Cases)      

Figure 23 Beer Consumption in India (2016-24E, In Million Litres)      

Figure 24 Per Capita Consumption of Beer in India (2012-24E, In Litres)       

Figure 25 Industrial Production of Beer in India (2006-12, In Kilo Litres)       

Figure 26 United Breweries Ltd - Sales Volume (2009-18, In Million Hectolitres)     

Figure 27 Indian Exports of Beer (2016-24E, In INR Million)      

Figure 28 Indian Imports of Beer (2016-24E, In INR Million)      


Table 1 World Consumption of Beer (2018, In Thousand Kilo Litres)     

Table 2 States with Highest Per Capita Consumption of Beer     

Table 3 Craft Beer Brands Introduced in India in 2020(March)   

Table 4 Types of Markets with corresponding states

Table 5 States with Additional Corona Fee   

Table 6 Liquor Tax Contribution to States Total Tax Collections 

Table 7 Indian States with Alcohol Prohibition       

Table 8 Top Countries in India's Beer Exports (2019)

Table 9 Top Countries in India's Beer Imports (2019)


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And before diversifying/venturing into any product, wish to study the following aspects of the identified product:

• Good Present/Future Demand
• Export-Import Market Potential
• Raw Material & Manpower Availability
• Project Costs and Payback Period

We at NPCS, through our reliable expertise in the project consultancy and market research field, Provides exhaustive information about the project, which satisfies all the above mentioned requirements and has high growth potential in the markets. And through our report we aim to help you make sound and informed business decision.


The report contains all the data which will help an entrepreneur find answers to questions like:

• Why I should invest in this project?
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• What are the costs involved?
• What will be the market potential?

The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product.

The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.

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Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:



Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications


Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity


Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers


Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel


Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)


Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram


Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities


Project at a Glance

Along with financial details as under:


  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital


  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals


                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios


                Earnings Per Share (EPS)


             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 


  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR