A wet wipe, also known as a wet towel, or a moist towelette, is a small moistened piece of paper that often comes folded and individually wrapped for convenience. Wet wipes are used for cleaning purposes, like personal hygiene or household cleaning. Wet wipes are produced as air-laid paper where the fibres are carried and formed to the structure of paper by air or with nonwoven spun-lace fabric where fibers are intermingled with hydro entanglement through very high pressure of water. They are moistened with water or other liquids like isopropyl alcohol depending on the applications.
The wet tissues market is a growing business. Besides cleansing tissues like wet toilet paper, baby wipes or hard surface wipes other products such as sun protection lotion or deodorants are offered as wipes. The wet tissue liquids are mostly aqueous, the cellulose is a good nutrient, the non-woven is always moderately contaminated with microorganisms and the storage temperature is nearly optimal for microbial growth.
The personal care wipes market has seen consistent growth worldwide over the past decade, and there are no signs of a slowdown. According to market survey, the retail volume for personal care wipes has nearly doubled, from 93 billion units to almost 170 billion units sold, respectively.
India tissue market grew with a CAGR of about 8.05% in the period of five years from 2010 to 2015, whereas wipes market has showcased the CAGR of 15.21% during the same analysis period. Thus, due to demand it is a good project for entrepreneurs to invest.
Few Indian Major Players are as under
• Ginni Filaments Ltd.
• Himalayan Skincare Pvt. Ltd.
• Hindustan Unilever Ltd.
• Johnson & Johnson Pvt. Ltd.
• Kimberly Clark Lever Pvt. Ltd.
• Pamwi Tissues Ltd.
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