Bottled Water means water intended for human consumption and which is sealed in bottles and other containers with no added ingredients except that it may occasionally contain safe anti-microbial agent. Now-a-days safe and pure drinking water is major necessity for human being. Bottled water may be used as an ingredient in beverages (eg. diluted juices, flavoured bottled water). Pet is the most extensively recycled plastic of the present time. Bottled water is available in differently sized packaging from 200 ml (popular on flights) to 500 ml (a huge hit among the youth) to 1 litre and 2 litre. Pepsi, for its part has priced the 1 litre Aquafina pack at Rs. 12/- to cater mass segment while its retail strategy centre on the 1 litre pack, the company has also launched 2 litre and 500 ml pack to suit various consumer requirements. Despite the large no of small producers, this industry is dominated by the big players Parle, Bisleri, Coca-cola, Pepsico, Parle Agro, Mohan Meakins, SKN Breweries bottled water in the country when it introduced besleri in India 25 years ago. Apart from domestic and commercial use of packaged water, the Indian Railways is a huge potential market. According to officials at cherio, the railway ordered 10,000 cases (of 12 bottles each) a day. In coming years the demand of packaged drinking water will be increased very rapidly, so there is a huge scope for new entrepreneurs to venture into this project.
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