Now-a -days in the whole world there is a turn to return towards the use of herbal products and to adopt a more natural way of life. People prefer natural food, natural medicine and natural curing practices for healthy life. Cosmetics are vital to maintain the beauty of human face and body. Herbal cosmetics are in use and practice since thousands of years in India without any after effects or side effects and are well proven and documented. The Usage of herbal cosmetics has been increased to many folds in personal care system and there is a great demand for the herbal cosmetics. Natural cosmetics have a host of benefits. Being natural, they are considered to be quite harmless on the skin. They contain time tested ingredients with proven efficacy. A judicious combination of potent herbs can not only produce cosmetic effect but also help cure skin ailments and hair problems. The natural products- leaves, roots, fruits etc. supply several essential nutrients to the skin too. Cleansers, toners, moisturizers, face masks, creams, lotions, face packs- all are available in herbal varieties. The essential oils of certain plants can bring forth miraculous results. Cosmetics in India have always been dominated by global brands, partly by adoption, partly by franchising and partly by imports. Imports were made through Indians traveling abroad or NRIs (non-resident Indians) coming to India. With the onset of the liberalization policies, access to and the entry of foreign brands have become easy. However, the Indian market was also served by a number of traditional cosmetics, which segment was dominated by the informal or the small industry. The value of output of cosmetics industry (excluding toiletries) is estimated at Rs 24 bn in the organized sector. The informal sector produces about one-third by value and much higher by volume. The overall market is estimated to be of the order of over Rs 36 bn. It has witnessed a growth rate of 10 to 12% annually. Despite the downward trend in the demand of a large number of consumer products, the cosmetic industry continues to grow at a high rate basically because of the entry of new players (and new products) and globally known brands. This could also be due to the essentiality function of some of the products such as talcum powder and those having relatively low per unit value. Teenager is the target of all brand-builders although a major user segment is the adult women starting from 20. The up-end market is expected to grow at the rate of 12% and might pick up a rate of 15% from the present market value level of Rs 24 bn. The herbal segment is growing at a faster pace riding on the piggyback of good health and absence of side effects. There is a very good scope in this field and new entrepreneurs should venture into this segment.
Few Indian Major Players are as under:
Bodyline International Pvt. Ltd. Cadila Healthcare Ltd. Cadila Laboratories Pvt. Ltd. Colgate-Palmolive (India) Ltd. Dr. Wellmans Homoeopathic Laboratory Ltd. Emami Ltd. Geoffrey Manners & Co. Ltd. Godrej Consumer Products Ltd. H & B Stores Ltd. Henkel India Ltd. Henkel Marketing India Ltd. Henkel Spic India Ltd. Hindustan Unilever Ltd. J K Helene Curtis Ltd. Kamakhya Cosmetics & Pharmaceuticals Pvt. Ltd. Lever India Exports Ltd. Liva Healthcare Ltd. Marico Ltd. Metropolitan Leasing Ltd. Mirasu Marketing Ltd. Modicare Ltd. Nuway Organic Naturals India Ltd. Pan Herbo Ltd. Pan India Paryatan Ltd. PondS (India) Ltd. PondS Exports Ltd. Procter & Gamble Home Products Ltd. Procter & Gamble Hygiene & Health Care Ltd. Transpek Marketing Ltd.
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