PRODUCT PROFILE Beer is the worlds most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. People of different countries take beer in varying much like a soft drink in European countries; it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is a universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. The strength of beer is usually around 4% to 6% alcohol by volume (abv) though may range from less than 1% abv, to over 20% abv in rare cases. Applications Beer is drink primarily as a source of liquid and for its pleasant & refreshing taste; non the less, its nutritional properties are of great importance. The calories content of beer is significant but not special high. A 355 ml. bottle of average beer yields approximately 143 Kcal of energy. The normal daily intake is 2400 K cal. The calories are provided by the unfermented, residues and alcohol. Alcohol also replaces Carbohydrates, fats, proteins, so that there may be a gain in body weight. Beer also contributes to mineral requirements of the body and supplies useful quantities of vitamin B complex. A special use of beer is for the control of sodium intake in the treatment of disease e.g. congestive heart failure, high blood pressure and certain Kidney and liver ailments. Beer cannot (because of its low pH say 4.2), harbor any pathogenic germs. The content of nourishing components is all in dissolved form. Beer is free from fat; it acts as a diuretic and promotes the formation of gastric acid acting as an appetite inducer. The alcohol in the beer is effective according to the amount & concentration. Global demand Beer is a popular beverage all over the world. Though an alcoholic beverage beer is not considered a hot drink like rum or whisky as it contains alcohol ranging from only 8 to 9 percent. Presently, some 36 units are manufacturing beer in India with an estimated output of 500 million liters. In consumption, India holds the 29th position with the annual consumption growing by a little less than 30% in the last five years. The growth of Indian beer industry in recent years has been fast. From 100 million cases in 2006, the Rs 30 billion Indian beer market seems set to register a further growth of 8.5% in 2006 07, thanks to the spurt in beer consumption in Punjab, Haryana and Delhi. Total market of beer was estimated at Rs. 50 billion in 2007-08 which showed an increase of 23% over that of the preceding year. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. But the Chinese market is over 25 times more than the Indian market of over 900,000 kilolitres. Sales turnover increased for most of the companies in 2008 to 09, while net profit declined in the same period. For major companies like United Spirits and United Breweries sales increased by around 22 to 24% in 2008 to 09. In the case of United Spirits, net profit declined by 5% in 2008-09, while that of United Breweries declined marginally by 1% in the same period. It is estimated that the demand of bear in 2010-2011 was 12.12 MT and it will be 15.26 MT till 2015. The demand of bear in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture.
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