All the alcoholic drinks beer has become so common, as if were soft drink. Beer in the Western countries is the important constituent of daily food. The most important characteristic of drink is to keep body warm and certain refreshness throughout the body. Beer is the dilute alcoholic product. Barley is extensively employed for manufacture of malt used in brewing and distilling of beer. If we categorize beer, we find four broad categories as follows: Pale Beer, Dark Beer, Strong Beer & Special Beer. Every drinker is bound to have his or her favorite brand of beer. The glass that gives them a relaxing feeling and adds to their personality becomes their brand of beer. Brands tend to become popular due to region, price, country and season. Nutritional Value of Beer: Beer is drink primarily as a source of liquid and for its pleasant & refreshing taste; non the less, its nutritional properties are of great importance. The calories content of beer is significant but not special high. Beer also contributes to mineral requirements of the body and supplies useful quantities of vitamin B complex. A special use of beer is for the control of sodium intake in the treatment of disease e.g. congestive heart failure, high blood pressure and certain Kidney and liver ailments. Beer cannot (because of its low pH say 4.2), harbor any pathogenic germs. The content of nourishing components are all in dissolved form. Beer is free from fat; it acts as a diuretic and promotes the formation of gastric acid acting as an appetite inducer. The alcohol in the beer is effective according to the amount & concentration. Market Survey The branded liquor industry is growing at a rate a around 10 to 12%. A feather in Indias alcoholic drinks industry is that Indias McDowells No.1 brandy has emerged as the highest selling brandy globally, pushing the world famous E&J Gallo to the second spot. With consumers and companies changing colours, the industry is going through a radical makeover. The industry is abuzz with mergers and acquisitions and private equity investments. The growth of Indian beer industry in recent years has been fast. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. Few Indian Major Players are as under:- Skol Breweries United Breweries Carlsberg, Denmark Others Mohan Breweries & Dist Mohan Meakins Millennium Beer Balaji Distilleries Blossom Industries Mount Shivalik Aurangabad Breweries Arthos Breweries Tripti Alcobrew Mohan Rocky Kingfisher Properties Shaw Wallace Associated Breweries Inertia Inds. Winsome Brew Heminger Brau, Ger. Fosters India Australia Lilasons Ind.
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