Any successful project-from constructing a building to painting one-starts with a solid foundation. That’s what paint primer offers: a solid foundation. A good primer will do a number of things: promote adhesion, enhance the hiding power of the top coat and in some instances, prevent stains or odours from making their way back to surface. One of the most important properties that paint primers offer is adhesion. Without proper adhesion, the paint will peel and the surface will have to be prepped and recoated all over again. Primers are usually pigmented and have a middle range PVC (pigment volume concentration) around 35-45%. This allows them to have spare binder resin (left over from pigment holding together duties) for adhesion to substrate purposes. The paints industry in India has been growing at the rate of around 12% a year. The paints market has crossed the Rs 135 bn mark. By volume, the market is estimated at 1.4 mn tonne which is growing at an average annual growth of over 6 to 8% (against 12% by value). The unorganized sector, while having shrunk in the recent years, still commands a share of around 46% by volume and 35% by value. The demand for decorative paints is correlated with growth in housing and construction sectors, while a substantial quantity is used also for applying paints to the existing building. In India, the market for industrial paints (30% of the overall market) is growing faster than that for decorative paints. Entrepreneurs interested can well venture in this sector. Few Indian Major Players are as under:- A P Coatings Ltd. Addisons Paints & Chemicals Ltd. Advance Paints Pvt. Ltd. Akzo Nobel India Ltd. American Paints (India) Ltd. Anabond Ltd. Arofine Polymers Ltd. Asian Paints Industrial Coatings Ltd. Asian Paints Ltd. Asian Ppg Inds. Ltd. Bangalore Paints Ltd. Beepee Coatings Pvt. Ltd. Berger Paints India Ltd. Bombay Paints Ltd. Chemguard Coatings Ltd. Deve Paints Ltd. Elantas Beck India Ltd.
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