The growing environmental concern of the last decade and more has also shifted the focus to the use of ecologically friendly products which has in turn, spurred the cosmetic industry to look for alternative. The use of herbs for medicinal and cosmetic purposes goes back to ancient times in our country. Aromatic herbs were used to perfume hair and body massage oil and bath water. With the liberalization, nature based cosmetics from overseas are also finding their way into the Indian market. Competition has on courage a few of our entrepreneurs to join the herbal bandwagon. The demand for herbal cosmetics will forever increased. There is good scope for new investment.
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