Start a Business in Feminine Hygiene Products Industry

• Sanitary Napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. The growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe. The Global Sanitary Napkin market is expected to increase at a CAGR of 5.5%. The Asia Pacific will be the leading region for the global sanitary napkin market due to the rising demand in this region. Government and private organisations in the country are introducing a range of programmes to improve women’s hygiene standards. Furthermore, developing healthcare infrastructure and an increase in the number of clinics and diagnostic centres in the region would further improve the growth of the sanitary napkin market. Greater awareness and the involvement of existing manufacturers providing differentiated goods will also benefit the industry. Based on distribution channels, pharmacies exhibit a clear dominance in the industry as they are generally located in or around residential areas.
• A Tampon is a mass of material used to absorb menstrual blood during the menstrual cycle. A tampon is a form of absorbent material, primarily used as a feminine hygiene product. The Global Tampons Market is observing growth following a substantial rise in the demand for innovative and new feminine hygiene products. In addition, there has been a change in the lifestyle of women across the globe. More women are joining the workforce and leading a busy life. There has been an increased concern about the health of women, which is estimated to support development of the global tampons market in the years to come.

Increased consciousness about health and the environment amongst the women is likely to drive the demand for organic tampons. There are still untapped opportunities in several parts of the world, especially in Asia Pacific and MEA region, which is likely to present lucrative growth opportunities for the market in the near future.

• Panty Liners are similar to sanitary napkins, but much thinner and narrower compared to normal pads. The panty liner market is driven by various factors such as change in buying preferences regarding panty liners, increasing population of working women, growing awareness about female hygiene, and increasing health issues, all of which are contributing to the growth of the panty liner market across the world. Emerging trends which are driving the global panty liner market include rise in e-commerce, growing acceptance of panty liners, and increasing preference of organic products. However, substitutes of this market such as sanitary pads and tampons are acting as restrains for the global panty liner market.
• Menstrual Cup is a female hygiene product. The global menstrual cup market size is registering a CAGR of 5.3%. Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups.