Investment Opportunities & Business Ideas

Start your own Sanitary Napkin Industry | Women Sanitary Pads & Napkins Industry | Manufacturing of Sanitary Pads & Napkins | Female Hygiene Products

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Top Lucrative Business Ideas for Startups

How to start a Sanitary Napkin Industry? A sanitary napkin, diaper, sanitary towel, or menstrual pad is an absorbent item worn by women external to their clothing to absorb menstrual fluid (blood). Most menstrual pads are made of materials such as cellulose wadding blended with cotton and rayon, although some newer versions contain superabsorbent polymers that help increase absorption capacity. Sanitary pads are different from tampons in that they are intended to remain inside the vagina during menstruation.

The sanitary napkin industry has recently seen an influx of new players, opening the door to increased competition. With increased competition comes the need to focus on product differentiation and brand image in order to grow market share and maintain profitability. To increase the chances of success in this dynamic industry, it’s important to understand your target customers and their needs, as well as how to effectively position your company against the competition. Entrepreneur India will walk you through all the steps you need to know about how to start a sanitary napkin industry so that you can capitalize on the latest feminine hygiene trend and drive sales without breaking the bank.

1) Why this industry

The use of sanitary napkins and pads is increasing day by day. Every month, 2.5 billion women around world use sanitary napkins and pads to manage their monthly periods. This number is expected to increase over time, as more women gain access to disposable menstrual products. The following factors also promote growth in demand for such hygiene products: Global population growth, urbanization and rising per capita income, particularly in developing countries like India and China will drive demand for such products.

2) Players involved

Players involved in designing, development and manufacturing of sanitary napkins and panty liners: • Fabric manufacturers: To make absorbent fabric like cotton and viscose. • Pulp & paper mills: They convert wood pulp into super absorbent cellulose pulp. • Dye suppliers: Pigments used for colouring of sanitary pads. • Chemicals supplier: They manufacture components which will improve strength, absorption power and softness of pad materials.

3) Market Analysis

The global sanitary pad market is anticipated to surpass $50 billion by 2020. The global feminine hygiene industry alone is worth over $15 billion, according to Statista. And India’s sanitary pad market—expected to grow at an annual rate of 10 percent—is projected to become a $2.6 billion business by 2018. The time is ripe for establishing your own business in one of these segments.

4) Market Segmentation

Market segmentation is an important aspect of any new business. You will want to consider several factors when deciding which group of customers you wish to cater your business too. The most common market segments include age, income level, sex, and geographic location. When planning how to start a sanitary napkin industry, you will need to research and understand who your potential customers are and their needs so that you can create products tailored for them.

5) Market Segmentation

Once you’ve done that, it’s time to think about how big your market actually is. By 2020, India will be home to over 432 million menstruating women. That means around 20% of its female population will buy sanitary pads and/or tampons every month (not counting adolescent girls and women who use condoms). So there’s plenty of room for growth.

6) Operations & Manufacturing

Establishing an efficient and hygienic assembly line will be key for launching your sanitary napkin business. It can be done manually or semi-automatically, depending on how large your capacity is. Don’t forget that you have to clean and maintain equipment constantly, especially when making products that need to be sterile. In case you don’t have any prior experience with manufacturing, it would be a good idea to consult with professionals in order to have everything set up properly from day one.

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