Drinking practices varysubstantially among different countries and different masses. But both alcoholicand non alcoholic beverages are very popular among all ages of people. Thealcoholic drinks market is broadly classified into five classes,starting frombeers, wines, hard liquors, liqueurs and others. The Indian alcoholic markethas been growing rapidly for the last ten years, due to the positive impact ofdemographic trends and expected changes like rising income levels, changing ageprofile, changing lifestyles and reduction in beverages prices. Similarlynon-alcoholic drinks market is broadly classified into carbonated drinks,non-carbonated drinks and hot beverages. These include juices, energy drinks,carbonated drinks, tea, coffee and bottled water.
Indian life style has apredilection for fresh fruits and vegetables or those processed at home. Thereis a sea change. People, are now increasingly going in for fresh fruit vendingfrom kiosk fountains which produce instant juices from fresh fruits in thepresence of the consumer. Besides this, growing health consciousness amongIndia’s young population has brought about a revolution in the Indiannon-alcoholic drinks market. Among the fruit juices beverages are Pepsi’sTropicana, nectars (Dabur’s Real) and fruit drinks (Frooti and Slice).All theseare real, reconstituted from fruit pulps or concentrates. The leading fruitjuice brands include Real, Onjus, Tropicana, Frooti, and Jumpin.