Indian Perfume and Fragrance Industry

by the men's category which is highly fragmented and keeps evolving with change in attitudes and lifestyle.

It is estimated that the total global market size of F & F and allied industry is of the order of USD 20 billions (Rs. 100,000 Crores). Indian share is about 10 % of the globe, which is USD 2000 Millions (Rs. 10000 Crores). Indian population is however is 17.8% of the globe which indicates potential growth.  This can be represented in the next slides.

Besides, high-end perfumes in the male category are doing a brisk business, thanks to the growing urge among urbane Indian males to stay well-groomed, it said.

Besides, perfumes are a significant gift option and as per an estimate, over half of perfume sales account for gift buying. Thus, companies in the sector are focussing on packaging, and re-inventing themselves, to lure consumers and push sales.

Top Perfume Brands in India

Armani

Azzaro

Burberry

Chanel

Calvin Klein

Dior

ESCADA

Estee Lauder

Hugo Boss

Demand : Past & Future

Year                 Rs bn

2000-01           1.95

2001-02           2.20

2002-03           2.55

2003-04           3.00

2004-05           3.50

2005-06           4.15

2006-07           5.00

2007-08           5.92

2008-09           6.95

2009-10           8.10

2010-11           9.40

2011-12           10.80

2012-13           12.42

2013-14           14.31

2014-15           16.43

2019-20           33.08

Market Growth Rates

1990-91-1996-97        35.0%

1996-97-2001-02        20.2%

2001-02-2006-07        17.8%

2006-07-2011-12        16.7%

2011-12-2019-20        15.0%

Sensitivity Coefficient4.1%