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Litchi Beverage Production. Lychee Fruit Juice. Litchi Drink Manufacturing Industry Lychee/Litchi is a tropical fruit native to low elevation lands of China, Taiwan and South East Asia. It is a seasonal fruit found in plenty during the summer seasons. It grows on a slow growing medium sized evergreen tree, in clusters and usually has a round or oval shape. This fruit has a close resemblance to longan and other rambutan fruits. The outer surface is covered with a red colored rough textured easily removable rind. Inside it consists of translucent white sweet and juicy fruit. The pulp has a single glossy brown nut like seed. In India lychee is cultivated in Muzaffarpur, Bihar and in North India. Muzaffarpur produces 75% of India’s total litchi production. Fruit juices contain a range of minerals, vitamins and bioactive compounds, such as phytochemicals, that are important for good health. Juice is extracted from the fruit and the water content is reduced (by evaporating off the water naturally present) in the country of origin. The concentrated juice is usually frozen and shipped to the country of use for packing. Fruit juice packers then reconstitute the juice by adding back the water. Market Outlook The global fruit juice market reached a volume of 45.4 Billion Litres in 2018. The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions. Fruit juices are available in a wide variation ranging from citrus to tropical fruits. Since these products provide nutritional value additions, they are preferred by a large majority of the population. In many instances, fruit juices are incorporated as a part of the daily breakfast routine as they provide daily quota of minerals and vitamins in one serving. With increased number of consumers globally following the trend of healthier lifestyles the demand for fruit juices has increased tremendously causing manufacturers to develop new variants. Fruit juice is a liquid that is naturally contained in fruits. It is extracted by mechanically squeezing or macerating the fruits. It is commonly consumed as a beverage or used as an ingredient or flavouring agent in foods. Owing to its refreshing nature and nutritional benefits, the fruit juice market currently represents a multibillion dollar industry. The market is further expected to grow at a CAGR of 1.7% during 2018-2023, reaching a volume of around 49.3 Billion Litres by 2023. India fruit juice market is majorly driven by the factors such as rising health consciousness, as a result of which the consumers now prefer more organic beverages over carbonated drinks which are free from added sugar and artificial flavors and preservatives. Children centered fruit juice market is one of the high potential market, which is barely promoted by any producer of fruit juices. As a major market for fruit drinks, children fruit drink market majorly consists of protein drinks and milk beverages. Under the requirement of higher nutrient values, children fruit juices fascinate consumers with attractive packaging and designs, which ensures positive market prospects. On the basis of type, the global fruit juice market is segregated as 100% fruit juice, nectars, juice drinks, concentrates, power juice and others. Currently, juice drinks account for the majority of the market share, representing the most popular product type. Juice drinks contain several vitamins, flavors and anti-oxidants owing to which they are preferred by the consumers. The market for fruit juice is driven by several growth-inducing factors. The primary factor for the growth is the rising health concerns, as a result of which the consumers are now shifting from carbonated drinks to organic beverages which are free from added sugar, flavours and preservatives. This has increased the demand for fruit juice globally. Some of the other factors which have accelerated the demand for fruit juice are increasing disposable incomes, value addition, product innovation and growth in emerging markets. India fruit juice market is majorly driven by the factors such as rising health consciousness, as a result of which the consumers now prefer more organic beverages over carbonated drinks which are free from added sugar and artificial flavors and preservatives. Children centered fruit juice market is one of the high potential market, which is barely promoted by any producer of fruit juices. Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment. The global juice market is likely to be driven by the mounting consumer inclination towards juice. The demand for healthy food products from diet and fitness conscious consumers is one of the leading drivers of the global juice market. To meet the requirements of consumers, manufacturers of juice products are focusing on introducing different varieties and flavors of juices along with innovative packaging, and product development. As dietary and health concerns are rising among consumers, the demand for vegetables and fruit juices is also rising. 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