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Demand of Packaged Fruit Juices and Drinks

Demand of Packaged Fruit Juices and Drinks  

Similar to all fast-moving consumer goods, the fruit juice industry is also growing by leaps and bounds in the last few years. Undoubtedly India has emerged as one of the biggest markets in the whole periphery of the globe. Developed countries such as the US and China have seen enormous potential in the Indian market and are trying to enter in the market influentially. With each passing day, life is getting fast-paced, consumers are left with no time and this has been the reason for the advent of convenience food. The convenience food product has numerous proportions, depending on the character of food such as it can be ready to eat, ready to cook, ready to consume, and ready to serve. The packaged fruit juices have seen a growing demand in recent years; it is particularly ready to consume mode and it adds comfort and health benefits to the life of the consumer.

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Market Share of the Juice Market

  In India, the juice market is divided into three segments first the fruit drinks that have maximum 30% fruit content and accounts for 50 to 60 % of market share, second is fruit juices that have 100% of fruit content in it and holds the market share of 30 to 35% and lastly nectar drinks that has almost 30 to 90 % fruit content in it and has about 10 % of the market share of entire juice industry in India.   Currently, the Indian government has recommended to all drink companies of India to have at least 2% of fruit content in their drinks, so as to add some nutritive character added to it and along with to benefit the farmers who are working towards the production of fruits in India. Mango holds the biggest share in the fruit juice industry with almost 60% of the share and all the other fruits have the remaining percentage, altogether.   The potential capacity of packaged fruit juice and drink market in or country is approx. Rs 15,000 crore, the fruit juices that have 100% fruit content in it. Are craving a high future potential growth and a lot of big companies are working towards it. Thus, it is apparent and an indication that in the coming years, the market share of fruit juices will expand rapidly.  

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Forecasted Business and Growth

       

Globally the market of fruit juices and drinks has reached a volume of 46.3 billion liters in the year 2019, recording a CAGR of 1.8% during 2014-2019. The market is anticipated to see a rise in growth during the next five years. In recent years, there can be seen a tremendous shift of consumer preference from aerated drinks to packaged fruit juices. Consumers around the globe have an extraordinary inclination towards health propositions and are thinking and selecting the options that are good for their health. Undoubtedly packaged fruit and juice is a much better option in any circumstances that aerated drinks. Additionally, the higher income growth of consumers has also motivated them to try out all variants of fruit juices and then decide their preferences for future consumption. It is anticipated that in upcoming years the industry of packaged fruit and juices will further benefit both the consumer and the product although it does rely on the consumer to decide to choose from the variety among packaged juices and drinks.

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Conclusion

  The project report by NPCS named Market Research Report on Packaged Fruit Juices & Drinks in India (Present & Future Potential, Market Insights, Growth Drivers, Opportunities, Industry Size, Porter's 5 Forces, and Demand Analysis & Forecasts)” provides a deep insight into the global packaged fruit juice industry covering all its essential aspects. From a macro overview of the market to micro details of the industry performance, recent trends, key market drivers, and challenges. The report also provides a comprehensive analysis for setting up a packaged fruit juice manufacturing plant.

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