Fruit juices stand out for their various advantages, such as low cost, practicality, easy handling and high yield. In this context, the use of regional fruits such as cashew (Anticardium occidental L.), which has great potential, for its characteristic taste and its nutritional composition, containing phenolic compounds, flavonoids, tannins, sugars and ascorbic acid, guarantees good acceptance by the consumers. Cashews are delightful! The nuts are nothing less than a delight to the taste buds. But, have you ever wondered where they came from? These nuts are actually from cashew apples, also known as 'cashew fruits'. The fruit is a powerhouse of protein and minerals that include copper, calcium, magnesium, potassium, iron, and zinc. From aiding the production of blood, supporting heart health to weight loss, there are a lot of hidden benefits of it.
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Benefits of Cashew Apple Juice:
Cashew apple juice is rich in sugars antioxidants (Trevisan et al., 2006; Kubo et al., 2006) and vitamin C and is widely consumed in Brazil Cashew apple juice has the potential to be a natural source of vitamin C and sugar in processed foods. Cashew nut has a fine taste and a market potential but cashew apple even though rich in nutritive values like vitamin C and minerals, i.e., Ca, P, Fe it is not accepted as food because it contains high tannin content and astringent taste however, the bioactive compounds, vitamins and minerals present in it, should be explored for other value addition.
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The cashew apple juice was found to contain a total of nine minerals in different level. Minerals like magnesium, sodium, iron, calcium, copper, sodium and zinc were also present at significant level of 279.70, 204, 133.9, 80.42, 1.17, 204.0 and 16.48 ppm, respectively in cashew apple juice. Among the various minerals potassium was observed in high level (3337 ppm) followed by phosphorous (440.20 ppm). Potassium (K) is very essential element to prevent bone demineralization which is by controlling of calcium loss in urine (Tucker et al., 1999; He and MacGregor, 2001).
Market Analysis of the Business:-
India processed cashew market is projected to register a CAGR of 9.33% during the forecast period (2020-2025). The cashew kernel market has witnessed a rapid shift in the consumption pattern across India in recent years, primarily due to flavored assorted cashew products occupying an increased share in the retail market space.
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With rising health-consciousness, consumers are preferring to snack healthy, due to which the demand for flavored cashews is rising in India. However, the cashew market in the country is expected to be hindered as the local population prefers other lighter snacks, available at cheaper prices, for on-the-go snacking
The Largest Market Share for Cashew Apple Juice:
Consumers in metropolitan cities and towns prefer supermarkets and hypermarkets to purchase their daily essentials. Marketing the plain cashews and flavored cashews through this channel is expected to contribute toward gaining brand visibility. Moreover, the main strategy followed by hypermarkets and supermarkets is expanding the format into Tier 1 and Tier 2 cities, where they are emerging as major competitors for both unorganized and organized retailers.
The chief cities where these hypermarkets are coming up are Delhi, Pune, Bangalore, Hyderabad, Mumbai, and Chennai. Moreover, supermarkets/hypermarkets provide attractive offers and discounts to consumers, as they avail discounts on bulk purchases from the manufacturers of energy drinks and other nutritional beverages.
Conclusion:
NPCS has a variety of publications that are latest and offers help to identify the profitable business to invest in by providing information on important aspects such as modern scientific methods, product applications, the manufacturing process of the product, and machinery details. You can simply check the website of NPCS and can get all the help you need to start your business plan. Each detailed project reports cover all the aspects of business, from analyzing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements
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