Cationic softeners are molecules that have a positive charge on the hydrophilic end which are amines and quaternary ammonium salts. In contrast with the anionic, the positive end of a cationic softener is attracted to the fiber surface and orients the molecule so that the hydrophobic portion is away from the fiber surface, creating an enriched hydrocarbon outer layer. This attraction is also the reason why cationic exhaust out of the bath onto the fiber. This leads to efficient use of the softener with maximum surface coverage and optimum lubrication. Quaternary ammonium cationic softeners are used as home laundry softeners. Cationic softeners are the ones of choice when a soft, pliable and silk-like hand is the target. Because of the low add-on, softness is achieved without a greasy feel. In addition to softening, a cationic softener renders the fabric hydrophobic.
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Cationic soda is used to cellulose materials that are more susceptible to fungus and bacteria. It has an affinity towards cellulosic fabrics that help the process work easily. Cationic softener is soluble in water since it releases the spreading elements that cause it. When added to water, it becomes unstable to alkaline and consists of many compounds such as amido amines, imidazole and ammonium that are its chemical properties.
Cationic softeners attract soil, may cause yellowing upon exposure to high temperatures and may adversely affect the lightfastness of direct and reactive dyes. Inherent ecological disadvantages of many conventional (unmodified) quaternary ammonium compounds (quaternaries) are fish toxicity and poor biodegradability. But they are easily removed from waste water by adsorption and by precipitation with anionic compounds.
Forecasted Market Growth:
· Global fabric softeners and conditioners market is expected to grow at a formidable rate during the forecast period owing to increasing purchasing power of people, especially middle-class population and growing awareness about the benefits of fabric softeners and conditioners. Furthermore, growing number of working women along with increasing disposable income are also some key factors driving the demand for fabric softeners and conditioners around the globe? Also, increasing consumer preference for premium clothes has created the demand for fabric softeners and conditioners, which help keep the clothes soft and increase their longevity.
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· Fabric softeners and conditioners are used along with detergents or in washing machines to provide a better feel and smell to the clothes. Their main purpose is to maintain the natural elasticity and smoothness of the fabric and increase its durability.
· However, global fabric softeners and conditioners market might also face some challenges. The artificial chemicals and ingredients used in the manufacturing of fabric softeners and conditioners are said to affect the environment. Also, often consumers complain of having rashes and skin irritation after the use of fabric softeners and conditioners, which might hamper the market growth.
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· The global fabric softeners and conditioners market is segmented based on form, active ingredient, application, distribution channel and region. Based on form, the market is segmented into liquids, sprays, tablets and others. Among these, the liquid form held the largest market share owing to the wide variety of products available in the market. Liquid fabric softeners and conditioners also provide easy wash, while ensuring that the softness of cloth is maintained.
Conclusion:
NPCS Research calculated the market size of Cationic softener market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. NPCS Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by NPCS Research.
