Business Idea of Double Edge Razor Blade Manufacturing

Business Idea of Double Edge Razor Blade Manufacturing. Production of Double Edge Razor Blade. Men's Grooming Products Industry.

 

Double-edged razors are also known as DE or safety razors. Today's cartridge razors are actually an evolution of safety razors but most avid shavers (men who find satisfaction in shaving) will make the terms mutually exclusive to distinguish between the two. Hence the moniker safety razor.

Safety razors were popularized in the 1900s by King Camp Gillette's invention, the double-edge safety razor. While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two sharpened edges.

Shaving with a safety razor reduces skin irritation, shave bumps and ingrown hairs that are common with cartridge or electric razors. The main reason is that with a safety razor you only have one blade against your skin at any time.

A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers.

Double Edge Razors are a very popular razor for wet shaving and have been for a very long time. Even though straight razors provide a closer shave, the safety feature of double edged razors have made it way more popular than the straight razor.  It might have something to do with people not wanting to worry about slicing their neck every time they shave. Cartridge razors may not shave as close as the other two but they do have their advantages such as their ease of use and the ability to shave faster without worrying if you will cut yourself.  Apart from that safety razors offer a cleaner closer shave and are cheaper to maintain than cartridge type razors.  There are different double edge razor designs that may be confusing at first for beginners so this article will attempt to explain these differences and offer insight into the world of the double edged razors so you could make an informed purchasing decision.

Grooming helps an individual to uplift his social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body. These products by definition are used for staying clean and making the outer appearance more attractive. Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturizers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.

 

Uses

A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of shaving. Kinds of razors include straight razors, disposable razors, and electric razors.

While the razor has been in existence since before the Bronze Age (the oldest razor-like object has been dated to 18,000 BC. the most common types of razors in current usage are the safety razor and the electric razor, though other kinds are still in use.

Market Outlook

A razor blade is a blade used in a razor typically a flat piece of metal with a sharp edge or edges used in a safety razor which is used to remove unwanted hair from the face or body.

Indian men are becoming more conscious about their looks. They want to look better and more appealing physically to get more attention. The influence of the western culture, along with the rise of the Indian models, sportsmen and actors in promoting the wellness products are taking this industry to a new level as aspiring adults find their icons groomed and well-dressed. They want to look and perform like them. The grooming industry has opened all doors for aspirants like them where they can maneuver and improvise their looks with the aid of various trending products and grooming techniques.

A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of shaving. Kinds of razors include straight razors, disposable razor the double-edged safety razor is a razor with a slant bar that can be used on both sides, with two open edges. The blade on the double-edged safety razor is slightly curved to allow for a smoother and cleaner shave.

This growth is mainly due to the rising need to look well groomed, increasing per capita income and rapid urbanization. The demand for men's grooming market has seen a rise in the last few years because of increased consciousness of their looks among the male customer. Also as more than 50% of the population is under the age group of 30, the industry has huge local market. Moreover rising urban middle class population and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2025.

The global razor market size was valued at USD 10.2 billion in 2018 and is anticipated to exhibit a CAGR of 3.5% from 2019 to 2025. The market is fueled by several factors predominantly by growing focus on men’s grooming and rising awareness among consumers related to personal hygiene. The Razor Blade in global market especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa.

The market demand for the same will continue to grow usage in developing countries such as India, Sri Lanka, and Brazil. Low price and availability of domestic brands are key factors driving product demand in these countries. However, electric shavers, such as epilators and trimmers, are more in demand owing to their durability and easy usage.

Electric shavers are expected to witness the highest growth. Availability of local and international brands, from Philips and Braun to Indian brands like Syska and Nova is the primary factor driving this segment. In countries like U.K., U.S. and Germany where the personal care industry is booming, demand for such products is bound to grow, irrespective of gender.

Indian men personal care market is moving beyond basic shaving products and demand for beard and skincare products is increasing among male consumers, a few e-commerce companies today. The men’s grooming market is going through a surge. Rise in disposable incomes of consumers and developments in blades can augur the market for disposable razor blades.

The expected continued strong performance of the Indian economy over the forecast period (2019-2025) will help drive consumer income levels and spending. Consumers with increased disposable incomes expected to shift from traditional blades to disposable razors and system razor sets. The worldwide disposable razor blades market is segmented by product, end user, and region. By products, the market is divided into single and double edge razor blades. End user segments in the market are categorized into male and female.

The male grooming industry has grown over the past few decades and it is currently a billion dollar industry. Many consumers of male grooming products have realized the importance of self-image and presentation. This has boosted the purchase of cosmetic products across the world. There is a great deal of innovation in this industry, which has also led to the gradual growth in the demand for cosmetic products.

Personal grooming is basically the method of cleaning and maintaining parts of the body. The idea behind grooming is not only the concern about hygiene but also to make a positive impression. In the case of men, teenagers and adults both focus significantly on personal grooming. The choice of products although may differ based on the applications. Right from hair-care to shave-care and skin-care, the product range in case of men’s grooming is vast. The men’s grooming products market has high potential because the body calls for regular attention at relatively shorter intervals of time. The global men’s grooming products market is predicted to rise at an exponential rate in the future years.

The rise in the disposable income has driven the demand for men’s grooming products. The growth of the e-commerce market has given the potential customers more knowledge about the variety of grooming products available in the market and hence the demand for specific specification-based products has shot up. Moreover the growing demand of the fragrance market involving deodorants and perfumes is increasing with time, contributing to the overall increase in the demand for men’s grooming products. In the case of the shave care products, because of the growing trend of beard and facial hair, the shave care segment is expected to witness the slowest growth in the coming years.

The growing demand of the fragrance market involving deodorants and perfumes is increasing with time contributing to the overall increase in the demand for men’s grooming products. In the case of the shave-care products, because of the growing trend of beard and facial hair, the shave-care segment is expected to witness the slowest growth in the coming years. With more and more innovations in the men’s grooming products market, like hair-sprays, hair-perfumes, beard-wax, among others, there is a high potential for growth in the respective segments.

Key Players

AccuTec Blades, Benxi Jincheng, BIC, DORCO, Edgewell Personal Care, FEATHER, Gillette (PandG), Harry’s (Feintechnik), Kaili Razor, Laser Razor Blades, Liyu Razor, Lord, Ningbo Jiali, Shanghai Cloud, Supermax, Yingjili, Malhotra, SRBIL, Treet Corporation, Personna,

Tags

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Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications

 

Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity

 

Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers

 

Ø  Personnel (Manpower) Requirements

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Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

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Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram

 

Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities

 

Project at a Glance

Along with financial details as under:

 

  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital

 

  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals

                Revenue/Income/Realisation

                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios

                D.S.C.R

                Earnings Per Share (EPS)

               

             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 

                B.E.P

  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR