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India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2023-30) ( ) ( Best Seller )

Author NPCS Team ISBN 9788194737933
Code ENI263 Format Paperback
Price: Rs 46000   46000 + Tax @ 18.00 % US$ 1200   1200
Pages: 149 Published 2023
Usually Ships within 4 days

The India Beer Market is Likely to Fueled by Rise in Population in Urban and Rural Areas, Growing Demand for Premium Beer over Standard Beer and Easy Availability of Products and the Increasing Purchasing Power of Consumers.

The India beer market size stood at a value of INR 352.66 Billion in 2022 and is projected to reach INR 707.51 Billion by 2030, exhibiting a growth rate (CAGR) of 8.64% during 2023-2030. The Indian beer consumption is expected to reach 595,79 million cases by 2030, with a CAGR of 6.96% during the forecast period 2023-30. Additionally, Indian beer consumption is expected to reach 33.45 million hectolitres from 23.33 million hectoliters, growing with a CAGR of 4.65% during the forecast period, 2023-2030. Increasing brand consciousness regarding imported and premium beers is a key driver of growth in the Indian beer market. Factors such as cultural change, change in lifestyle and penetration of Western culture have also influenced the consumer's behavior and inclination toward alcoholic beverages. In addition, the surge in female drinkers and the growing young age population every year by around 20 million fuel the growth of the beer market in India.

Moreover, beer consumption in India was at 350.15 million cases in 2022 and is expected to reach 595.80 million cases by 2030, thus registering a CAGR of 6.96% during the forecast period 2023-30. Favorable demographics in India, coupled with consumers are increasingly interested in trying new and unique beers and are willing to pay a premium for high-quality, well-known brands and easier for consumers to access a wider variety of beer, which are expected to enable beer demand to grow swiftly in years to come. Around 56 units are manufacturing beer under license from the government of India.

Additionally, the expansion of organized retail chains and modern trade outlets is strengthening the market. In line with this, the inflating disposable incomes of consumers and changing lifestyles are significantly contributing to the market. The Indian beer market has been experiencing the trend of microbreweries and some exclusive beer outlets. Another feather in the hat is the rising awareness of health benefits arising from beer consumption. Shifting consumer’s preferences toward healthy lifestyles is reducing excessive consumption of alcohol. The recent self-grooming trend has influenced the younger population to adopt healthier beverages with low alcohol content, like craft beer, backed by the influence of digital media.

Indian beer exports stood at USD 43.8 million in 2017 and reached USD 27.8 million in 2020. India imports value and volume is very low. Indian imports of beer stood at USD 11.7 million in 2017 and reached at USD 5.9 million in 2020.

In 2020, global beer production reached 1788.93 million hectoliters while in 2021, 1859.73 million hectoliters and an increase of about 70.8 million hectoliters with 3.96% changes. The five leading beer-producing nations were China, USA, Brazil, Mexico and Germany, which continued to produce 50 percent of the world’s beer. In Asia, beer production was driven by China (+16.5 million hl). Europe beer production was contributed by UK (+6.2 million hl), Spain (+3.3 million hl) and Russia (+2.6 million hl). In the Americas, Brazil (+10.2 million hl) and Mexico (+7.8 million hl) were once again growth markets. Africa Beer production increased by 10 million hl. South Africa and Angola achieved the largest increases in output by 5 million hl and 2 million hl, respectively.

Alcohol by Volume Overview in the India Beer Market

Based on Alcohol by Volume (ABV), India Beer market is segmented into strong beer and mild beer. In India, beer market is dominated by strong beer which accounts for ~80% of the beer sales. In strong beer, alcohol content of >5% and most of a strong beer’s alcohol percentage lies between 6-20%.

India Beer Market: Competitive Landscape

The majority of the beer market seems to be captured by 2-3 main players, rest of the players struggle with tiny shares in the industry. Companies leading the India beer market includes United Beverages Limited with market share of 52.3%, AB Inbev India Private limited with market share of 21.6%, and Carlsberg India Private Limited with market share of 17.1%. The others companies hold 9% market share which includes Mohan Meakin Limited, Molson Coors India Private Limited, Cerana beverages private limited etc., further the industry also comprises of several small and medium-scale manufacturers, generating substantial revenue and contributes towards industry value chain.

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1.            OVERVIEW         

1.1          BEER MANUFACTURING PROCESS          


2.            MARKET ANALYSIS         

2.1          GROWTH DRIVERS          

2.1.1      Increasing Population with Rise in Per Capita Income     

2.1.2      Demand for Premium Beer over Standard Beer

2.1.3      Easy Availability of Products and the Increasing Purchasing Power of Consumers              

2.1.4      Rise in Demand for Craft Brewing            

2.1.5      Health Benefits of Beer


2.2.1      Entry of foreign brands in India 

2.2.2      Rise in number of microbreweries across India  

2.2.3      The introduction of online ordering        

2.2.4      Surge in adoption of canned beer           


2.4          SWOT ANALYSIS              

2.4.1      Strengths      Ever Increasing Market Base   Favourable Demographics   Adequate Supply of Raw Material           

2.4.2      Weaknesses   Strict Government Regulation and the Implementation of Gst   Ban on direct advertising        Unjustified Pricing          

2.4.3      Opportunities   Low Per Capita Consumption   Growing Young Age Population Every Year     Rising Disposable Incomes & Discretionary Spends          

2.4.4      Threats   Growing Presence of Global Players       


3.            MARKET FORECASTS     

3.1          DEMAND            

3.2          SUPPLY

3.3          FOREIGN TRADE OF BEER       Exports

Source: Industry Data, NPCS Estimates   Imports               

3.4          INDUSTRY SIZE 

4.            KEY PLAYERS     

4.1          UNITED BREWERIES       

4.2          Anheuser Busch Inbev (Sabmiller) India Limited

4.3          CARLSBERG INDIA PVT. LTD.     

5.            KEY FINANCIALS AND ANALYSIS               


5.1.1      Registered Office Address

5.1.2      Directors Name

5.2          KEY FINANCIALS              

5.2.1      Plant Location   

5.2.2      Raw Material Consumption        

5.2.3      Plant Capacity & Sales   

5.3          FINANCIAL COMPARISON           

5.3.1      Assets (Annual Finance standalone)       

5.3.2      Liabilities             

5.3.3      Growth in Assets & Liabilities     

5.3.4      Income & Expenditure 

5.3.5      Growth in Income & Expenditure            

5.3.6      Profits  

5.3.7      Liquidity Ratios 

5.3.8      Profitability Ratios          

5.3.9      Return Ratios    

5.3.10    Working Capital & Turnover Ratios          

6.            INDUSTRY OUTLOOK     


Figure 1 Global Beer Production 2021- Share by Region, By Volume (Million Hectolitres)

Figure 2 Indian Alcohol Industry- Segmentation by Value, 2022  

Figure 3 Indian Alcohol Industry- Segmentation by Volume, 2022             

Figure 4 Classification of Beer Industry in India- By ABV, 2022     

Figure 5 India’ Urban population (% of total population), 2010-2022         

Figure 6 India’ GDP per capita (USD), 2010-2022

Figure 7 Sales of On-Trade Vs Off-Trade in Beer Market in India, 2017-2030         

Figure 8 India’s Population, 2010-2022, (in Billion)             

Figure 9: India’s Population, By Age distribution from 2011 to 2021           

Figure 10 India’s Barely Production, (in 1000 Tons), 2012-23         

Figure 11 India’s Area under barley production (In 1000 Hectares), 2012-23          

Figure 12 Beer per Consumption of Top Countries in Litres, 2021               

Figure 13 Percent Share of Youth & Elderly Population in Total Population in India, 2001-2036      

Figure 14 India's annual per capita income ((2014-2022) in 1,000 INR))     

Figure 15 Market share of beer prominent players          

Figure 16 Beer consumption in India (2017-2030, In Million Cases)            

Figure 17 Beer consumption in India (2008-12, In Mn Hectolitres)             

Figure 18 per capita consumption of beer in India (2017-22, In Litres)      

Figure 19 per capita consumption of beer in India (2023-30, In Litres)      

Figure 20 India Industrial Production of Beer in India, 2017-2022,( Million Litres) 

Figure 21 Indian exports of beer (2016-20, In USD Million)            

Figure 22 Indian Exports of Beer (2016-20, in Thousand Hectolitres)         

Figure 23 Indian beer imports (2016-20, In USD Million) 

Figure 24 Indian beer imports (2016-20, in 1000 Hectolitres)        

Figure 25 India Beer Market, 2017-2030, (in INR Billion)  

Table 1 Global Beer Production 2020 and 2021   

Table 2 Foreign Brands and their launch dates   




















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NPCS also publishes varies process technology, technical, reference, self employment and startup books, directory, business and industry database, bankable detailed project report, market research report on various industries, small scale industry and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and project consultancy firms as one of the input in their research.

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And before diversifying/venturing into any product, wish to study the following aspects of the identified product:

• Good Present/Future Demand
• Export-Import Market Potential
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• Why I should invest in this project?
• What will drive the growth of the product?
• What are the costs involved?
• What will be the market potential?

The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product.

The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.

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Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:



Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications


Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity


Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers


Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel


Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)


Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram


Ø  Infrastructure and Utilities

·         Project Location

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·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities


Project at a Glance

Along with financial details as under:


  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital


  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals


                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios


                Earnings Per Share (EPS)


             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 


  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR