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Agricultural Machinery Market in India 2017 ( ) ( )

Author Netscribes ISBN -
Code ENI363 Format CD-Rom
Price: Rs 149625   149625 + Tax @ 18.00 % US$ 1995   1995
Pages: 81 Published 2017
Publisher Netscribes  
Usually Ships within 5

"Agriculture is an important sector of the Indian economy, with over 70% of the country's population depending on it as their major source of income. India holds the second position in the world in agricultural production. Currently, India is the largest producer of spices, pulses, milk, tea, cashew and jute, and the second largest producer of wheat, rice, fruits and vegetables, sugarcane, cotton, and oilseeds. In terms of agricultural contribution, some of the most developed states in India are Punjab, Uttar Pradesh, Madhya Pradesh, Haryana, Bihar, Andhra Pradesh, Maharashtra, West Bengal, and Gujarat.

The growth of India's agriculture sector has also boosted the agricultural machinery market in India. According to Netscribes research, the Indian agricultural machinery market is projected to grow at a CAGR of around 6.6% to reach INR 769.2 billion by FY 2022. 

India is the largest tractor market in the world and the 41-50 HP is the largest selling segment. It accounted for 44% of the total tractor sales in FY 2015. Tractors and power tillers have played a vital role in the overall development of agriculture in the country.

Key growth factors

Government initiatives such as Kisan Credit Card, National Mission on Agricultural Mechanization (NMAM), and Tractor Subsidy Scheme have contributed to the growth of the machinery market. Easy availability and access to low cost credit is another reason for growth in the market. This helps farmers invest in assets, obtain greater yield and income.

Strong governmental regulations on the availability of finance for agricultural mechanization tools, rural development, and high irrigation potential will drive the agricultural farm machinery industry in India.

Threats and key players

High cost of agricultural machines is one of the major challenges hampering the growth of agricultural machinery market in India.  Agricultural machines are capital-intensive. As a result, it is a major investment for small and marginal farmers.

The overall land holding in India is fragmented, which is another threat to the market. Fragmentation of land leads to lower productivity levels, as farmers cannot make effective use of machinery on small farms.

Mahindra and Mahindra, Escorts, VST, and Force Motors are the major players in the agricultural machinery market in India. To stay competitive, the leading players are increasingly striving to provide innovative, cost-effective, and high-quality services to consumers.

What's covered in the report?

Overview of the global and Indian agricultural machinery market, and historical and forecasted market size data

Trade analysis of the agricultural machinery market

Qualitative analysis of the major drivers and challenges affecting the market

Key recent developments in the Indian agricultural machinery market 

Analysis of the competitive landscape and profiles of major public and private players operating in the market

Why Buy?

Get a broad understanding of the global and Indian agricultural machinery market, the dynamics of the market and the current state of the industry

Be informed about the government initiatives deployed in the market

Understand the factors driving the growth of the market

Identify key growth opportunities in the industry and make informed decisions to increase profitability

Understand major competitors' business and market dynamics, and respond accordingly



Slide 1: Executive Summary

Socioeconomic Indicators
Slide 2: Total Population (2010-2011 - 2019-2020), Population Density (2010-2011 - 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 - 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2012-2017), FDI (2012-2016), Inflation Rate (2011-2017), Unemployment Rate (2012-2016)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2016)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Key Facts - Agriculture Sector in India
Slide 10: Evolution of Agriculture in India
Slide 11: Agriculture Employment Scenario
Slide 12-13: Types Farming - Overview
Slide 14: Agriculture Value Chain
Slide 15: Level of Mechanization by Crop across the Value Chain (FY 2014)
Slide 16: Global Current Market Scenario, Agricultural Machinery Global Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2022e)
Slide 17: India Current Market Scenario, Agricultural Machinery India Market Size & Growth Forecast (Value-Wise; FY 2015 - FY 2022e)
Slide 18: India Current Market Scenario, Tractor Market Size (Value-Wise; FY 2010 - FY 2014) and Power Tiller Market Size (Value-Wise; FY 2010 - FY 2014)
Slide 19: India Current Market Scenario, Thresher Market Size (Value-Wise; FY 2010 - FY 2014) and Rotavator Market Size (Value-Wise; FY 2010 - FY 2014)
Slide 20: Market Segmentation - Agricultural and Non Agricultural Usage of Tractors, Growth of Tractors
Slide 21: Market Segmentation - Player-Wise Segmentation of 6 Major Players in the Tractor Industry (FY 2014 - FY 2016)
Slide 22: Market Segmentation - Tractor Sales by Segment (FY 2011 and FY 2015)
Slide 23-24: Geographic Segmentation - Key Agriculture States and Their Contributions
Slide 25: Geographic Segmentation - Based on Availability of Agricultural Machinery Manufacturers
Slide 26: Geographic Segmentation - Based on Type of Manufacturers in India
Slide 27-28: PESTEL Analysis

Trade Analysis
Slide 29: Export of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Ground Rollers (Value-Wise; FY 2014 - FY 2017) and Export of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Country-Wise Segmentation (Value-Wise: FY 2016 and FY 2017)
Slide 30: Import of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Ground Rollers (Value-Wise; FY 2014 - FY 2017) and Import of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Region-Wise Segmentation (Value-Wise: FY 2016 and FY 2017)
Slide 31: Farm Machinery Trade - Tractor Trade (Volume-Wise: FY 2009 - FY 2014)
Slide 32: Farm Machinery Trade - Combine Harvesters (Volume-Wise: FY 2009 - FY 2014)

Market Influencers
Slide 33-37: Market Drivers
Slide 38-39: Market Challenges

Government Influencers
Slide 40: National Mission on Agricultural Mechanization
Slide 41: Sub-Mission on Agricultural Mechanization and Agricultural Machinery Subsidy Scheme by Government of India
Slide 42: Tractor Subsidy Scheme by Government of India
Slide 43: Pradhan Mantri Krishi Sinchai Yojana
Slide 44: Implication of GST on Agricultural Machinery

Market Trends
Slide 45-46: Custom Hiring in Agriculture Machinery

Competitive Landscape
Slide 47: List of Major Players
Slide 48-79: Profiles of Major Players

Recent Developments
Slide 80: Key Recent Developments

Slide 81: Research Methodology

Socioeconomic Indicators
1. Total Population and Population Density (2010-2011 - 2019-2020)
2. Sex Ratio (2005, 2010, 2015, 2020)
3. Population by Age Group (2005, 2010, 2015, 2020)
4. Urbanization Trend (2010-2011 - 2019-2020)
5. Total Fertility Rate  (2005-2010, 2010-2015, 2015-2020)
6. Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020)
7. Total number of Births (2005-2010, 2010-2015, 2015-2020)
8. Total number of Death (2005-2010, 2010-2015, 2015-2020)
9. Total Literacy Rate (2001, 2011)
10. Rural Literacy (2001, 2011)
11. Urban Literacy (2001, 2011)
12. GDP at Market Prices (2012-2017)
13. FDI (2012-2016)
14. Inflation Rate (2011-2017)
15. Unemployment Rate (2012-2016)
16. Access to safe drinking water (2001, 2011)

Market Overview
1. Global Market size & Growth Forecast of Agriculture Machinery (Value-Wise; FY 2015 - FY 2022e)
2. Agriculture Machinery Market size & Growth Forecast - India (Value- Wise; FY 2015 - FY 2020e)
3. Tractor Market Size - India ( Value-Wise; FY 2010 - FY 2014) and Power Tiller Market Size - India (Value-Wise; FY 2014 - FY 2014)
4. Thresher Market Size - India (Value-Wise; FY 2010 - FY 2014) and Rotavator Market Size - India (Value-Wise; FY 2010 - FY 2014)
5. Agricultural and Non Agricultural Usage of Tractors (Percentage Share)
6. Player-Wise Segmentation of 6 Major Players in the Tractor Industry (Percentage Share; FY 2014 - FY 2016)
7. Tractor sales by Segment (Value-Wise; FY 2011 and FY 2015)

Trade Analysis
1. Export of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Ground Rollers (Value-Wise; FY 2014 - FY 2017) and Export of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Country-Wise Segmentation (Value-Wise: FY 2016 and FY 2017)
2. Import of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Ground Rollers (Value-Wise; FY 2014 - FY 2017) and Import of Agricultural, Horticultural / Forestry Machinery for Soil Preparation / Cultivation; Lawn / Sports - Region-Wise Segmentation (Value-Wise: FY 2016 and FY 2017)
3. Tractor Trade (Volume-Wise: FY 2009 - FY 2014)
4. Combine Harvesters Trade (Volume-Wise: FY 2009 - FY 2014)

Market Influencers
1. Increase in Credit Flow for Farmers (Value-Wise: 9th to 11th Five Year Plan)
2. Increase in Annual Average Disbursement (Value- Wise: FY 2011 - FY 2013)
3. State-Wise Segmentation Kisan Credit Amount (Percentage Share)
4. Agricultural Credit Flow (Value-Wise: FY 2012 - FY 2014)
5. Tractor and Power Tiller Sales in India (Volume-Wise: FY 2010 - FY 2016)
6. Farm Power Availability in India (FY 2006 - FY 2014)
7. Mechanization Rate vs. Population Engaged in Agriculture (Percentage Split)
8. Area of Landholdings (FY 2001, FY 2006 and FY 2011)
9. Debt Per Indebted Household in Rural India (Value-Wise Segmentation)

Competitive Landscape
1. Financial Snapshot - Total Income and Net Profit/Loss (Only Public Companies)
2. Key Business Segments (Only Public Companies)
3. Key Geographic Segments (Only Public Companies)

Market Overview
1. Population Dynamics of Indian Agricultural Workers and Farm Labor Shortage (FY 1991, FY 2001, FY 2011, FY 2020e and 2050e)
2. Types of Farming - Overview
3. Level of Mechanization by Crop Across the Value Chain (FY 2014)
4. Growth of Tractors (Volume-Wise; FY 2011 - FY 2016)

Market Influencers
1. Development of Contract Farming

Competitive Landscape
1. List of Major Players
2. Key Financial Performance Indicators (only Public Companies)
3. Key Ratios (only Public Companies)

Public Companies
1. Escorts Ltd.
2. Force Motors Ltd.
3. Greaves Cotton Ltd.
4. Mahindra and Mahindra Ltd.
5. Shivagrico Implements Ltd.
6. VST Tillers Tractors Ltd.

Private Companies
1. International Tractors Ltd.
2. John Deere India Pvt. Ltd.
3. Tractors And Farm Equipment Access Ltd.
4. CNH Industrial (India) Pvt. Ltd.




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Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:



Ø  Introduction

·         Project Introduction

·         Project Objective and Strategy

·         Concise History of the Product

·         Properties

·         BIS (Bureau of Indian Standards) Provision & Specification

·         Uses & Applications


Ø  Market Study and Assessment

·         Current Indian Market Scenario

·         Present Market Demand and Supply

·         Estimated Future Market Demand and Forecast

·         Statistics of Import & Export

·         Names & Addresses of Existing Units (Present Players)

·         Market Opportunity


Ø  Raw Material

·         List of Raw Materials

·         Properties of Raw Materials

·         Prescribed Quality of Raw Materials

·         List of Suppliers and Manufacturers


Ø  Personnel (Manpower) Requirements

·         Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel


Ø  Plant and Machinery

·         List of Plant & Machinery

·         Miscellaneous Items

·         Appliances & Equipments

·         Laboratory Equipments & Accessories

·         Electrification

·         Electric Load & Water

·         Maintenance Cost

·         Sources of Plant & Machinery (Suppliers and Manufacturers)


Ø  Manufacturing Process and Formulations

·         Detailed Process of Manufacture with Formulation

·         Packaging Required

·         Process Flow Sheet Diagram


Ø  Infrastructure and Utilities

·         Project Location

·         Requirement of Land Area

·         Rates of the Land

·         Built Up Area

·         Construction Schedule

·         Plant Layout and Requirement of Utilities


Project at a Glance

Along with financial details as under:


  •     Assumptions for Profitability workings

  •    Plant Economics

  •    Production Schedule

  •    Land & Building

            Factory Land & Building

            Site Development Expenses

  •    Plant & Machinery

             Indigenous Machineries

            Other Machineries (Miscellaneous, Laboratory etc.)

  •    Other Fixed Assets

            Furniture & Fixtures

            Pre-operative and Preliminary Expenses

            Technical Knowhow

            Provision of Contingencies

  •   Working Capital Requirement Per Month

             Raw Material

            Packing Material

            Lab & ETP Chemical Cost

           Consumable Store

  •   Overheads Required Per Month And Per Annum

         Utilities & Overheads (Power, Water and Fuel Expenses etc.)

             Royalty and Other Charges

            Selling and Distribution Expenses

  •    Salary and Wages

  •    Turnover Per Annum

  •   Share Capital

            Equity Capital

            Preference Share Capital


  •    Annexure 1:: Cost of Project and Means of Finance

  •    Annexure 2::  Profitability and Net Cash Accruals


                Expenses/Cost of Products/Services/Items

                Gross Profit

                Financial Charges     

                Total Cost of Sales

                Net Profit After Taxes

                Net Cash Accruals

  •   Annexure 3 :: Assessment of Working Capital requirements

                Current Assets

                Gross Working. Capital

                Current Liabilities

                Net Working Capital

                Working Note for Calculation of Work-in-process

  •    Annexure 4 :: Sources and Disposition of Funds

  •    Annexure 5 :: Projected Balance Sheets

                ROI (Average of Fixed Assets)

                RONW (Average of Share Capital)

                ROI (Average of Total Assets)

  •    Annexure 6 :: Profitability ratios


                Earnings Per Share (EPS)


             Debt Equity Ratio

        Annexure 7   :: Break-Even Analysis

                Variable Cost & Expenses

                Semi-Var./Semi-Fixed Exp.

                Profit Volume Ratio (PVR)

                Fixed Expenses / Cost 


  •   Annexure 8 to 11:: Sensitivity Analysis-Price/Volume

            Resultant N.P.B.T

            Resultant D.S.C.R

   Resultant PV Ratio

   Resultant DER

  Resultant ROI

          Resultant BEP

  •    Annexure 12 :: Shareholding Pattern and Stake Status

        Equity Capital

        Preference Share Capital

  •   Annexure 13 :: Quantitative Details-Output/Sales/Stocks

        Determined Capacity P.A of Products/Services

        Achievable Efficiency/Yield % of Products/Services/Items 

        Net Usable Load/Capacity of Products/Services/Items   

       Expected Sales/ Revenue/ Income of Products/ Services/ Items   

  •    Annexure 14 :: Product wise domestic Sales Realisation

  •    Annexure 15 :: Total Raw Material Cost

  •    Annexure 16 :: Raw Material Cost per unit

  •    Annexure 17 :: Total Lab & ETP Chemical Cost

  •    Annexure 18  :: Consumables, Store etc.,

  •    Annexure 19  :: Packing Material Cost

  •    Annexure 20  :: Packing Material Cost Per Unit

  •    Annexure 21 :: Employees Expenses

  •    Annexure 22 :: Fuel Expenses

  •    Annexure 23 :: Power/Electricity Expenses

  •    Annexure 24 :: Royalty & Other Charges

  •    Annexure 25 :: Repairs & Maintenance Exp.

  •    Annexure 26 :: Other Mfg. Expenses

  •    Annexure 27 :: Administration Expenses

  •    Annexure 28 :: Selling Expenses

  •    Annexure 29 :: Depreciation Charges – as per Books (Total)

  •   Annexure 30   :: Depreciation Charges – as per Books (P & M)

  •   Annexure 31   :: Depreciation Charges - As per IT Act WDV (Total)

  •   Annexure 32   :: Depreciation Charges - As per IT Act WDV (P & M)

  •   Annexure 33   :: Interest and Repayment - Term Loans

  •   Annexure 34   :: Tax on Profits

  •   Annexure 35   ::Projected Pay-Back Period And IRR