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India's rice bran oilextraction units, dominated by SMEs, have reason to smile. Increase in domesticdemand and the government decision's, taken last year, to remove thequantitative ceiling of 20,000 tonnes on export of branded consumer packs of upto five kg of edible bran oil, have combined to boost the industry's prospects.Rice bran oil is exported to the United States, Australia, Sri Lanka and China,among other countries.
India rice bran oil market sizewas valued over USD 600 million in 2014 and is likely to be worth more than USD600 million by 2016. India has 1.4 million tons of RBO production potential ofwhich only around 900 kilo tons is only produced. SEA is working on plants tohelp existing mills to upgrade their production process. Only 300 kilo ton isused for direct consumption and rest is blended with different edibles and issold in the market. SEA is expected to increase its direct consumption levelsin the domestic market by promoting associated health benefits among consumers.
Increasing consumer healthconsciousness from edible oils to reduce cholesterol levels is likely tosupport rice bran oil market growth up to 2023. It is globally promoted aspremium product with anti-oxidant properties and is available at competitiveprices in comparison to olive oil. It is also considered to have an optimalbalance of MUFA and PUFA which is expected to increase shelf life than that ofsunflower refined products.
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