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Drinking practices varysubstantially among different countries and different masses. But bothalcoholic beverages are very popular among all ages of people. The alcoholicdrinks market is broadly classified into five classes, starting from beers,wines, hard liquors, liqueurs and others. The Indian alcoholic market has beengrowing rapidly for the last ten years, due to the positive impact ofdemographic trends and expected changes like rising income levels, changing ageprofile, changing lifestyles and reduction in beverages prices. Beer and wineare perhaps the oldest and most popular of all alcoholic beverages in theworld.
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