Description:
Traditionally, entrepreneurshiphas been a male-dominated chase however several of today's most impressive androusing entrepreneurs are women. Women have broken down the glass ceiling ofthe traditional thought long prevailing in world and have emerged as successfulentrepreneurs. Many factors like urbanization, technical progress, womeneducation, etc., have profoundly changed these traditional conditions even in adeveloping country like, India. These days India has been the depiction ofwomen in the top echelons of banking and financial services and many moresectors and even has emerged as powerful entrepreneurs. Women in India havealready started to follow the direction that the women of the western worldtook more than eighty years ago. Women are increasingly becoming conscious oftheir existence, their rights & their work situations
Women entrepreneurs are definedby Government of India as an enterprise owned and controlled by a woman havinga minimum financial interest of 51% of the capital and giving at least 51% ofemployment generated in the enterprise to women. An estimation made by a dailynewspaper revealed the fact that women entrepreneurs presently comprise about10% of the total number of entrepreneurs in India, with the percentageincreasing every year. If the current trends persist, it is possible that inanother five years, women will comprise 20% of the entrepreneurial force. Thepresent book has made an attempt to present some of the very successfulbusiness profiles taken by women entrepreneurs. This book tries to contributeto the emerging leadership of women entrepreneur and contains number of projectprofiles suitable for women entrepreneurs. Projects covered in this book startfrom conventional projects that are pickles, murabbas, squashes, spices, soyabean bariyan, pan masala, readymade garments, socks knitting to some projectwith which many women are not very familiar while others have managed to carvea niche for themselves with this project. These are: Corrugated Sheet Board andBoxes, Canning and Preservation of Fruit and Vegetables, Printed CircuitBoards, Surgical Bandages, Agarbatti Industry, Fast Food Parlour and many more.
The book also aims to empowerthose entire new women entrepreneur thinking to bring a change. Womenentrepreneur should explore the prospects of starting a new enterprise;undertake risks, introduction of new innovations, coordinate administration& control of business & providing effective leadership in all aspectsof business. The book contains some very easy profiles that can be taken upnormally if properly understood. The book is an attempt to provide a properunderstand.
Keywords: Women Entrepreneurship, Pickles, Morabhas, Sauces, Squashes, Printing Inks, Masala, Spices, Socks Knitting, Mango Pappad, Aam Pappad, Pan Masala, Meetha Zarda, Soda, & Kimam, Cut flower, Floriculture, Solar Energy Water Heater, Soyabean Bariyan, Wick Stoves, Soap Coated Paper, Capacitors, Cattle Feed, Chilli Powder
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