Paint Manufacturing Industry - Market Survey cum Detailed Techno Economic Feasibility Project Report

Description:

Paint is a term used todescribe a number of substances that consist of a pigment suspended in a liquidor paste vehicle such as oil or water. With a brush, a roller, or a spray gun,paint is applied in a thin coat to various surfaces such as wood, metal, orstone. Although it’s primary purpose is to protect the surface to which it isapplied, paint also provides decoration.

The paint industry worldwide isclassified into two segments viz. decorative and industrial segment in Indiaconstitutes nearly 70% of the market whereas the scenario is just the reversein the developed countries. In India, the market for industrial paints (30% ofthe overall market) is growing faster than that for decorative paints. Thepaints majors were switching over to industrial paints sensing better prospectsof the segment. The industrial paints are produced principally by the organizedsector as this segment is relatively more technology driven.

Decorative Segment is dominated by theunorganized sector which now accounts for 70% of the total paint production asagainst 75% three to four years ago. The unorganized sector has an advantageover the organized sector since it is fully exempted from the 20% excise dutyand other government levies. The major players in the decorative segment areAsian Paints, Kansai Nerolac (earlier Goodlass Nerolac), Berger Paints, ICI,Jenson & Nicholson, Shalimar Paints and Garware Paints. Each company hasits relative strength in one or the other types of paints: Asian Paints has thewidest range; Kansai Nerolac is strong in distempers; Berger Paints and ICI focuson emulsions; and Jenson & Nicholson in enamel paints. Kansai Nerolac has ahigher proportion of industrial paints while others generally have a highproportion of decorative paints. Most of these major players, however, alsoproduce other types of paints in which they are not dominant.

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