One of the fastest growingsectors of the economy of our time is the hotel industry. The hotel industryalone is a multi-billion dollar and growing enterprise. It is exciting, neverboring and offer unlimited opportunities. The hotel industry is diverse enoughfor people to work in different areas of interest and still be employed withinthe hotel industry. This trend is not just in India, but also globally.
Modern hotels provide refinedservices to their guests. The customers or guests are always right. Thisprinciple necessitated application of management principles in the hotelindustry and the hotel professionals realized the instrumentality of marketingprinciples in managing the hotel industry.