How to Start Beverages Manufacturing Industry with Packaging (Grape, Citrus, Apple, Pome Fruit Juices, Whisky, IMFL, Beer, Rum and Wine) Alcoholic and Non-Alcoholic Beverages Business, Hard and Soft Drinks Processing, Agro food Sector, Distilled beverage

Description:

Liquor industryhas always remained under strict governmental control in terms of capacitycreation, distribution, taxation. While overall public perception spells restraint,it is the symbol of high life even in puritan India. The industry poses adilemma to the state. It cannot resist the temptation of large revenues, whilesteering clear of the embarrassment of giving encouragement to drinking. Apositive feature of allowing the industry to grow and operate is the preventionof illicit production and drinking.

Of the over Rs.280 bn liquor industry (excluding beer) selling around 450 mn cases annually, alarge peg of which (67%) is whisky, followed by brandy and gin at 13%, rum at17% while the white spirits account for 3% of the market share. Of this, theIndian-made foreign liquor (IMFL) accounts for Rs. 78 bn (86 mn cases) withwhisky alone constituting 95%. Besides, there is a large 223 mn case market oflow-priced country liquor. Indian spirit market also consumes branded countryliquor worth Rs. 125 bn and unbranded country liquor worth Rs. 50 bn.

The market forbranded fruit-based drinks (Maaza, Frooti, Slice and others), nectar drinks(Real and Tropicana) and others is placed at Rs. 8 bn. Of this Rs. 6 bn is themarket for fruit-based drinks and nearly Rs. 2 bn is for fruit nectars.Besides, there is a large segment of kiosk vendors, especially in the urbanareas, whose size is estimated at between Rs. 8 and Rs. 10 bn. The overallmarket for fruit juices of all types would thus be around Rs. 18 bn.

Traditionally,the Indian lifestyle has a predilection for fresh fruits and vegetables or thoseprocessed at home. There is, however, a sea change now. People, are nowincreasingly going in for fresh fruit juices vending from kiosk fountains whichproduce instant juices from fresh fruits in the presence of the consumer aswell as bottled juices. It could be due to the non-availability of hygienicallyproduced and well-preserved products or due to change in lifestyle of theconsumer segment.

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