Beer is the worldâ€™s most widely consumed alcoholic beverage; it is the third-most popular drink overall, after water and tea. It is produced by the saccharification of starch and fermentation of the resulting sugar. Its strength is usually 4% to 6% alcohol by volume (abv) although it may vary between 0.5% (de-alcoholized) and 20%, with some breweries creating examples of 40% abv and above in recent years. The energy value of alcohol is 7kcal/g. It also contains a number of trace elements and minerals whereby it also posses anti oxidant property. It is in fact composed from water, carbon dioxide, coming sugars, dextrins, albuminoids, substances from hops and the glycerin. Besides the remarkable vitamin content, the relationship calcium-phosphorus is nearly optimal while the amount of present sodium is lowest. Alcoholic beverages made through the fermentation of germinated barley, rye or corn with water and through distillation is called whiskey. The chemical formula is C2H5OH (ethanol). This Spirits distilled from a fermented mash of grain at less than 95% alcohol by volume having the taste, aroma and characteristics generally attributed to whisky and bottled at not less than 40% alcohol by volume. There are two main categories of whisky â€“ single and blended. Single means that the entire product is from a single distillery, while blended means that the product is composed of whiskies from two or more distilleries. Whisky consists primarily of water and alcohol. Other constituents (usually < 1%) in the whisky are taste materials and flavours. Rum is one of the oldest and most varied of distilled spirits. It is distilled from the extracted juice of the sugar cane plant, or by-product of the refining process known as molasses and aged in charred oak casks barrel, inheriting a golden to dark brown color over time. Rum aged in steel tanks remains colorless. Types of rum are white rums, golden rums, dark rums and spiced rum, age dated rums. Isobutyl propionate (C7H14O2) is the main ingredient in artificial rum extracts and flavorings. Any rum that is bottled and sold has alcohol strength between 35% and 45%. Uses and Applications Beer is a surprisingly good wood furniture polish. It can be use to marinate meat surprisingly can use to fertilize garden due to presence of yeast. It can remove coffee or tea stains from rugs. Rum can be used for direct consumption in a pure form or as mixed drinks. It can also be used as a flavoring agent in chocolates, liquors and in tobacco (cigars) and bakery products. Whisky and other grain derived alcohol beverages were always regarded as beneficial to the human metabolism, if used in moderate amounts. It serves as an excellent antiseptic during cleaning wounds. It does not contain any fat, and therefore it can be used in any number of healthy low-fat diets. According to some studies, moderate daily use of whisky can lower the risk of stroke and dementia for a 50% in the old age. ? Market Survey Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. The factors that make India a promising market is the changing demographics - youth and middle-aged persons constituted 54% of the population in the past years, adding 20 mn to the drinking age population annually. Of the over Rs 280 bn liquor industry (excluding beer) selling around 450 mn cases annually, a large peg of which (67%) is whisky, followed by brandy and gin at 13%, rum at 17% while the white spirits account for 3% of the market share, out of these, the Indian-made foreign liquor (IMFL) accounts for Rs 78 bn with whisky alone constituting 95%. India has quietly emerged as the largest international whisky market, toppling the US by volume. The company's brewery division achieved a production of 6.0 mn cases of beer and 28,576 cases of Drought Beer generating net revenue of Rs 11.84 bn (Rs 8.57 bn in 2005-06). In the Indian rum industry, companies like Pernod Ricard, Bacardi and Mohan Meakins are evolving new strategies through new brands and smaller packs to broad base their reach. Few Indian Major Players are as under: Allied Blenders & Distillers Pvt. Ltd. Amber Distilleries Ltd. Amrut Distilleries Ltd. Arlem Breweries Ltd. Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. Aurangabad Breweries Ltd. B D A Breweries & Distilleries Ltd. B D A Pvt. Ltd. Bacardi India Pvt. Ltd. Balaji Distilleries Ltd. Balbir Distilleries Ltd. Baramati Grape Inds. Ltd. Beam Global Spirits & Wine (India) Pvt. Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. Castle Breweries Ltd. Central Distillery & Breweries Ltd. Charminar Breweries Ltd. Charosa Wineries Ltd. Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. Empee Distilleries Ltd. Foster'S India Ltd. Four Seasons Wines Ltd. Glasgow Distilleries Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. High Range Breweries Ltd. Hindustan Breweries & Bottling Ltd. Hyderabad Distilleries & Wineries Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. Interlink Exports Ltd. Jagatjit Industries Ltd. John Distilleries Ltd. Jubilee Beverages Ltd. Kalyani Breweries Ltd. Kedia Distilleries Ltd. Kerala Alcoholic Products Ltd. Kerala Distilleries & Allied Products Ltd. Kesarval Beverages Ltd. Khemani Distilleries Pvt. Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. Mangalore Breweries & Distilleries Ltd. Mcdowell & Co. Ltd. Mehra Beverages Ltd. Millennium Beer Inds. Ltd. Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. Mysore Wine Products Ltd. Pals Distilleries Ltd. Pernod Ricard India Pvt. Ltd. Piccadily Sugar & Allied Inds. Ltd. Pincon Spirit Ltd. Prag Distillery Pvt. Ltd. Premier Breweries Ltd. Punjab Breweries Ltd. Radico Khaitan Ltd. Rainbow Breweries Ltd. Rairu Distilleries Ltd. Raj Breweries Ltd. Rajasthan Breweries Ltd. Ravikumar Distilleries Ltd. Rochees Breweries Ltd. Salamander Distillers Ltd. Seagram Distilleries Pvt. Ltd. Shaw Wallace & Co. Ltd. Shaw Wallace Distilleries Limited Shaw Wallace Distilleries Ltd. Shiva Distilleries Ltd. Sica Breweries Ltd. Silver Oak (India) Ltd. Skol Breweries Ltd. Skol Breweries Ltd. Som Distilleries & Breweries Ltd. Southern Agrifurane Inds. Ltd. Southern Agrifurane Inds. Ltd. Tilaknagar Distilleries & Inds. Ltd. Tilaknagar Industries Ltd. Travancore Sugars & Chemicals Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Utkal Distilleries Ltd. V R V Breweries & Bottling Inds. Ltd. Vinayak Distilleries Ltd. Vinedale Distilleries Ltd. Vitari Distilleries Ltd. Winsome Breweries Ltd. Xylon Loquitur Distillers & Vintners Ltd.