A microbrewery or craft brewery may be a brewery that produces small amounts of beer (or sometimes root beer), typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavour and brewing technique.
Craft brewing" may be a more encompassing term for developments within the industry succeeding the micro brewing movement of the late 20th century. The definition isn't entirely consistent but typically applies to relatively small, independently-owned commercial breweries that employ traditional brewing methods and emphasize flavor and quality. The term is typically reserved for breweries established since the 1970s but could also be used for older breweries with an identical focus. A us trade group, the Brewers Association, interested in brand transparency, offers a definition of craft breweries as "small, independent and traditional".
The global craft beer market to grow at a CAGR of 11.04% during the period 2017-2021. The latest trend gaining momentum in the market is increasing exports of craft beer. In the past few years, the American craft beers were not likely to find a place in the beer markets of Europe and Asia. Current scenario, the American craft beers are one of the major reasons behind the increase in demand for craft beers in Asia and Europe. Craft beers are also able to compete successfully with other alcoholic products in the European countries. The demand for exotic, rare, and innovative flavors of craft beers has increased.
The trend of consumption of craft beer began in western world and spread to other regions rapidly. staring at the economic development at global level and specifically for BRIC countries, the increasing purchasing power of consumers, trends of healthy consumption leading to changes in consumption basket of consumers are likely to remain significant. The increasing consumption of craft beer is driven by this desire to socialize and spend some quality time with family and friends. The craft beer is taken into account fresh and is preferred by mass consumer especially in developed countries and therefore the trend is spreading across the world. Thus, because of demand it's best to invest in this project.
Few Indian major players are as under
Arthos Breweries Ltd
Arlem Breweries Ltd.
Associated Breweries & Distilleries Ltd.
Blossom Industries Ltd.
Buckingham Distilleries & Breweries Ltd.
Carlsberg India Pvt. Ltd.
Castle Breweries Ltd.
Him Neel Breweries Ltd.
Indo Lowenbrau Breweries Ltd.
Kesarval Beverages Ltd.