It could be said that freshly pressed fruit juice provides the truly natural answer to all the requirements of a soft drink: thirst quenching, fresh, healthy, flavor some, nutritional and, of course, natural. A freshly squeezed orange or fresh pulped and strained apple would supply a fruit juice drink for immediate consumption, but to expect it to maintain its quality for even a day or two was tempting providence. Nowadays, with the benefit of ultra-high temperature (UHT) pasteurization, aseptic packaging techniques and systems, pressed juices can be stored for extended periods with very little deterioration in quality. The advent of gas chromatography in the 1950s, its coupling with the diagnostic strength of mass spectroscopy (GC–MS) and the remarkable improvements in column sensitivity have no doubt been critical factors in the generation of the large numbers of beverage flavors and drink types available on today’s market.A fruit-based drink will always declare as part of its list of ingredients the juice or juices (if mixed) used, at natural or ‘single-strength’ status.
Usually appearing fairly high in order of concentration, the fruit juices will provide the generic character of the drink, with its specific identity being given by the flavoring materials chosen for a particular formulation (preferably in synergy with the flavor contribution of the juice ingredient).The increasing numbers of health-conscious consumers in India, especially in the country’s urban areas, Who are more focused on functionality and nutrition in their beverages rather than just their thirst quenching properties and convenience drove the positive sales growth seen in juice in 2016.
India fruit juice based beverages market was valued at INR billion in FY’2014 and has inclined from INR billion in FY’2010 registering a CAGR of over 21.6% during FY'2010-14. The growth of the market over this period has been fueled by the growing urbanization, rising disposable income and surging middle class. Fruit based beverages are largely consumed by the urban population, particularly by the middle class and upper class segment of the Indian population. The increasing disposable income and rising occurrences of diseases resulting from unhealthy lifestyles have greatly impacted the growth curve of the market over the years. The fruit-based beverages category is one of the fastest growing categories, and has grown at a CAGR of over 30% over the past decade. At present, the Indian juices market is valued at INR 1100 crore (USD 200 million) and is projected to grow at a CAGR of 15% over the next three years. We actively encourage a culture of innovation, which facilitates the development of new technologies and ensure a high quality product.
Few Indian Major Players are as under
· Parle Agro
· Mother Dairy
· Foods & Inns
· Jain Irrigation
· Dynamix Dairy
· Godrej Industries
· Capricorn Food