Profile: The potato is a tuber grown underground on a specialized plant part (subterranean stem) known as stolon. A potato tuber is usually oval to round in shape, although intermediate shapes are also frequently encountered. It consists of an inner flesh and an outer protective cover known as a skin. There is a great variation in flesh colour and skin finish. And these two characteristics broadly, if not completely, determine the consumer preference vis à vis acceptability. The eye shaped depressions on a potato tuber is known as its eyes, and actually these are the dormant buds, which give rise to new shoots under suitable conditions. These white to creamy white or pigmented new shoots are known as sprouts. And that is why the process is known as sprouting. This is a very important process in potato, because a sprouted potato is not acceptable for consumption. But optimum sprouting is a desired attribute when the tubers are used for propagation. Factors affecting the growth of French fries French fries/wedges are growing at the rate of 25% in the country and it is likely to increase in coming years. The reason of this fast rate of growth is: 1. Fast growth of international fast food chain (25 to 30%) not only in metro but in other large towns. 2. Growing preference for Western snacks due to changing life style. French fries/wedges are likely to cut into Indian snacks like Samosa, Tikki, Pakoras etc. 3. Change in retail formats super market, shopping malls etc also stimulate the retail sales, as products are attractively displayed in visi coolers/ deep freezers. 4. Demographic changes like, increasing income, small family, more working women etc. results into more eating out and purchase of ready to cook products. 5. French fries are also a complement item to many food products in restaurants, Bars and Pubs; this trend is growing and will contribute to its overall demand in near future. 7. A significant proportion of fresh French fries are also expected to get converted to frozen French fries. Global Scenario Frozen Food in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006 to 10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. The market for frozen food in India increased at a compound annual growth rate of 15.2% between 2004 and 2009. The Indian frozen food market generated total revenues of $325.9 million in 2010, representing a compound annual growth rate (CAGR) of 16.6% for the period spanning 2006 to 2010. The food processing industry has been slated for accelerated growth. It is projected to be a futuristic industry and it is anticipated that, over the years, it will emerge as a leading player in the global markets. As a result, the industry is seen to be witnessing feverish activity. Therefore the scope for this product is very bright. An entrepreneur venturing into this project will find it very lucrative.