Ghee, also referred to as clarified butter, is a good alternative to cooking oil and is often used in Indian and Middle Eastern dishes. It is very fragrant and has a rich nutty taste. Ghee is solid at room temperature but can easily be melted if necessary. Many people prefer cooking with ghee over butter because it does not burn as easily as butter.
Ghee, which is widely used in Indian cooking, is the pure butter fat left over after the milk solids and water are removed from butter. It is very fragrant with a rich nutty taste and represents the second largest consumed dairy product in India, after liquid milk.
The ghee market in India has witnessed a strong growth in recent years. Some of the factors which have contributed in influencing the market growth are increasing disposable incomes, expanding distribution channels and introduction of organic ghee.
The strong growth of the Indian ghee market can be attributed to numerous factors. One of the major driving factors is the fact that the majority of the Indian population is engaged in agricultural practices which involve a lot of physical labour. Thus, ghee is considered as a vital source of energy and nutrition in an Indian household. Apart from this, growing health-consciousness among the consumers has prompted manufacturers to come up with organic ghee, which in turn, has added to the overall demand. Some of the other driving factors include population growth, rising disposable incomes and expanding distribution channels in the country. The market is further expected to reach a value of more than INR 3014 Billion by 2021, growing at a CAGR of nearly 15% during 2017-2021.