Oil Palm cultivation is rapidly expanding within the tropical zone and South-East Asia is the leading producer of palm oil. Palm oil comes from trees grown in tropical areas of the world. Rising global demand for edible oils, coupled with the cropÃ¢â‚¬â„¢s high yield, has turned palm oil into an economic juggernaut for Indonesia and Malaysia, which account for 85 percent of palm oil production, alone. Today more than 40 countries Ã¢â‚¬â€œ led by China, India, and Europe - import crude palm oil. Palm oil has many health benefits, and is sustainable environmentally friendly oil. Elaeis guineensis or more commonly known are the palm tree has its roots in West Africa. The tree was growing wildly in the region and later has been developed into an agriculture crop. Palm oil, a type of vegetable oil is used in a variety of foods including margarine, shortening, potato chips, cake mixes and even soap. Oil palm cultivation is rapidly expanding within the tropical zone and South-East Asia is the leading producer of palm oil, accounting for more than 80% of the world's output. Palm oil, with a 20% market share, has emerged as one of the dominant vegetable oils, second only to soya bean oil. During the past three decades, the production of palm oil grew at the fastest rate (8% per year) compared to rape seed oil (7.2%), soya bean oil (4.5%), and sunflower oil (3.7%). Palm oil production is expected to increase further with the expansion of oil palm cultivation and improved cultivation techniques. The oil palm industry, with diverse products and by-products, offers two opportunities for the promotion of animal production. Firstly, the products and by-products from the industry are valuable feed resources with the potential to be utilized for expanding animal production. Secondly, the forages in the inter-rows can be consumed by ruminants. Integrating animal production with oil palm plantations should take into account all the available resources, i.e. the products and by-products of the industry as well as the forages grown in the inter-rows. Demand for palm oil has increased in recent years due to its use as a biofuel, but recognition that this increases the environmental impact of cultivation as well as causing a food vs. fuel issue has forced some developed nations to reconsider their policies on biofuel to improve standards and ensure sustainability. Purchasing sustainable palm oil can help stop the deforestation of the tropical rainforests. There are many companies working in partnership with local growers that are building communities, as well as protecting the environment. Palm oil, which has more than doubled in the last decade, has rallied 57 percent this year on rising demand from India and China, the biggest user. Demand is expected to be quite strong especially from India. Palm oil accounts for 80 percent of IndiaÃ¢â‚¬â„¢s total vegetable oil purchases. There is a strong demand of palm oil in India at present and new entrepreneurs should venture into this field.