PVC flex is made out of PVC and fabric raw material, specially designed for solvent printing industry. It is suitable for indoor and outdoor printing used in billboard, display, banners and exhibition booth decoration, light-box advertisement, outdoor posters, etc. This market is booming with 25-30% annual growth and is worth around Rs 500-600 crores. The Signage Industry is witnessing robust growth in India with strong and steady economic growth. More and more MNC's are coming to India, branding has become an important aspect in every segment. Signage, LED & Showroom Display plays a very important role in each and every business. Indian industries will surely take the market by storm. With healthy growth, the market for fabrics used in signs and outdoor advertising would appear to be attractive to India's industry, but few local companies are manufacturing the textiles and Chinese imports dominate, Out-of-house (OOH) publicity has become an important component of almost every company's marketing strategy. The printing industry in India has assumed growing significance during the last decade, as one of the biggest and fastest growing sectors in India. The growth has always been in double digits and significantly, more than the GDP growth rate. The Indian Printing Industry is well established and presently growing at 12% per annum. India is the world's fastest growing market with a projected 73% rate of growth from 2006-11.
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