Popcorn may be a variety of corn kernel which expands and puffs up when heated an equivalent names also are used to discuss with the foodstuff produced by the expansion. A popcorn kernels strong hull contains the seed's hard, starchy shell endosperm with 14–20% moisture, which turns to steam because the kernel is heated. Pressure from the steam continues to make until the hull ruptures, allowing the kernel to forcefully expand, from 20 to 50 times its original size, then cool. Popcorn is one among the six major varieties of corn, which incorporates dent corn, flint corn, pod corn, flour corn, and sweet corn. Each kernel of popcorn contains a particular amount of moisture and oil. Unlike most other grains, the outer hull of the popcorn kernel is both strong and impervious to moisture and therefore the starch inside consists almost entirely of a tough type.
The global popcorn market is projected to reach $15billion by 2023, registering a CAGR of 7.6 percent from 2017 to 2023, with ready-to-eat leading the segment. While established FMCG businesses have either launched a popcorn product or are looking to launch one, startups too have built ready-to-eat or ready-to-cook popcorn brands within the domain. it might be futile to undermine the potential this industry has.
The future of India Snacks Market are often judged from the very fact that this industry is expected to grow with integer CAGR for the time-frame of 2018 to 2024. India snacks market is dived between organized players and unorganized market. at the present Unorganized market is dominating the India snacks market. But this scenario is predicted to vary during the forecast period of 2018-2024. India Snacks Market is growing because of following factors Lifestyle Changes, Rising Urbanization, Growing middle class Population, Local Availability and Availability of Snacks in Small Package Size, Low Price and Company’s Strategies to specialise in regional taste. Thus, due to demand it's best to invest in this project.
Few Indian major players are as under
Agro Tech Foods Ltd.
D F M Foods Ltd.
Hershey India Pvt. Ltd.
Prataap Snacks Ltd.
Rishabh Food Products Ltd.
Zea Maize Pvt. Ltd.