Toothpaste is a paste or gel to be used with a toothbrush to maintain and improve oral health and aesthetics. Earlier oralHygienewasthedomainof local homemade powders and ayurvedhpractitioners. With the entry of Colgate in Indian market place the awareness about Oral care and the importance of oral care has been increased.The purpose of oral hygiene using toothpaste is to reduce oral bacterial flora. Mouth bacteria have been linked to plaque, tooth decay and toothache.The main purpose of toothpaste is to reduce oral bacterial flora and deliver fluoride to the teeth.
Nowadays, toothpastes are produced to serve multiple purposes at the same time and, thus, possess a complex chemical composition. The ideal toothpaste must have thefollowing properties: slight abrasion, froth, sweetening, bleaching and prevention of plaque, calculus and decay.
In terms of in dental hygiene, India is still a nascent country, with majority of the population still not having access to modern dental care and is still relying on substances like coal ash and neem sticks. Traditional materials like neem and tobacco are popular for cleaning teeth in the rural areas. The oral care industry in India is worth Rs. 5,400 Cr. annually & comprises of: Toothpastes: 60 %: Rs. 3,240 Cr., Tooth powder: 23 %: Rs. 1,242 Cr. and Toothbrushes: 17 %: Rs. 918 Cr.With the rising awareness among consumers, sensitive toothpaste segment has also become a highly attractive segment to operate in.Thus, due to demand it is a good project for entrepreneurs to invest.
Few Indian Major Players are as under
• Advanced Oral Care Products Ltd.
• Ajanta India Ltd.
• Anchor Daewoo Inds. Ltd.
• Colgate-Palmolive (India) Ltd.
• Group Pharmaceuticals Ltd.
• Henkel Spic India Ltd.
• Hindustan Unilever Ltd.
• Jyothy Consumer Products Ltd.