Cosmetics aresubstances used to enhance the appearance or odor of the human body. Cosmeticsinclude skin-care creams, lotions, powders, perfumes, lipsticks, fingernail andtoe nail polish, eye and facial makeup, permanent waves, colored contactlenses, hair colors, hair sprays and gels, deodorants, baby products, bathoils, bubble baths, bath salts, butters and many other types of products.
Herbal cosmeticshave growing demand in the world market and are an invaluable gift of nature.There are a wide range of herbal cosmetic products to satisfy beauty regime.Adding herbs in cosmetics is very safe for our skin. Herbal cosmetics are inhigh demand due to the increasing interest of mankind towards them because theyare more effective with nil or less side effects, easily available ingredientsetc.
The herbalcosmetics market has enormous potential for further growth. “The market forHerbal cosmetics products in India is expected to grow at a rapid pace over thecoming decades. The market is only beginning to get populated with ayurvedicbrands and it will be a while until it gets too crowded.
Patanjali Ayurved injects New Lifeinto Herbal Market:
Patanjali isclearly targetting much older fast-moving consumer goods (FMCG) majors likeColgate-Palmolive, Nestle, Dabur and HUL; its wide array of products —including spices, pulses, chyvanprash, toothpaste, shampoo, toothbrush, instantnoodles, tea, jam, corn flakes and also beauty products — competes directlywith products from the heavyweights.
The turnover ofPatanjali Ayurvedic Limited grew 150% to more than Rs 5000 crore in 2015-16from about Rs 2000 crore in the previous year, and growth of the brand wouldhurt the market share of existing FMCG majors. Patanjali sells its products throughabout 5,000 distributors, 10,000 health centers, 100 mega stores, besidesthrough the retail market where it has tie ups with Fortune group and Relianceretail. It employs more than 15,000 people.
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