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A beverage or drink, is a liquid which is specifically prepared for human consumption. In addition to fulfilling a basic need, drinks form part of the local human culture. The term "beverage" specifically refers to fruit juice, hot drinks, soft drinks, low-alcoholic and alcoholic drinks.
Market Outlook
The beverages category contributes 8-9 per cent to the total FG market in India. With the entry of major international beverage players over the last few decades, the market has evolved and has made way for many products, which have found an immediate connect with Indian consumers. The emergence of various brands in all segments has given an unprecedented thrust to the category over the last couple of years. Consumers can choose beverages of almost all flavours, colours, ingredients, health and nutritional values.
Alcoholic Beverages
India is considered as a lucrative and majorly unexplored destination for alcoholic drinks by several international companies operating in saturated alcoholic beverages markets of Europe and the US. India's alcoholic beverage market has grown steadily in the last 5 years.
Country Liquor is the second most consumed alcoholic beverage in India and has a commanding presence in the northern states of India.
Beer is a rapidly expanding segment in the Indian alcoholic beverages industry. It is the third largest market and second fastest growing market in the Indian alcoholic beverages industry. Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market stating its popularity and preference.
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