A diaper or nappy is a kind of underwear that allows one to defecate or urinate in a discreet manner. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver. Diapers are primarily worn by children who are not yet potty trained or experience bedwetting. However, they can also be used by adults with incontinence or in certain circumstances where access to a toilet is unavailable. These can include the elderly, those with a physical or mental disability, and people working in extreme conditions such as astronauts. It is not uncommon for people to wear diapers under dry suits.
Sanitary napkins are designed to absorb and retain menstrual fluid discharges. When used they are applied inside an undergarment with a press-on adhesive fixing strip.
Over the next few decades, the disposable diaper industry boomed and the competition between Procter & Gamble's Pampers and Kimberly Clark's Huggies resulted in lower prices and drastic changes to diaper design. They have helped many families with low income to get diapers needed for their babies. Several improvements were made, such as the use of double gussets to improve diaper fit and containment.
Today, the global market for absorbent hygiene products is over US $ 50 bn (including wipes).Further, a research report by RNCOS, “Indian Baby Care Market Analysis”, found that the market of disposable diapers is growing at snail pace compared to other segments of the baby care market.Many established brands, such as P&G, Kimberly-Clark, and Nobel hygiene are continuously adopting steps to grab more and more market share in this huge untapped market. Further research reveals that the Indian baby care market has substantially grown over the past few years and caught the attention of many international players.
India's total personal hygiene market for women, spurred by a Government campaign to promote sanitary napkins among adolescent girls, is expected to reach Rs 2,000 crore by 2018, says a study.At present the production of about 900 mn pieces are manufactured in India and rest are imported. Total women in the age group of 15 - 54 years in India are about 300 mn. Total menstrual periods/year is 13 that last for 4 - 8 days and an average of 3pieces/day is used.
Then consumption would be 58, 500 mn pieces/year. Present consumption is 2,659 mn pcs, i.e., 4.5% penetration while in Europe and USA it is well above 73 to 92%. Hence a growth rate well above 18 to 20% is expected in India. The Indian market is quite huge and as per reports available only 35% of India's requirement is manufactured in India, as of now. A huge market, great potential and excellent profit margin is envisaged in manufacturing of sanitary napkins in India.
The Indian disposable diaper market is currently pegged at nearly Indian Rupees (Rs) 700m ($17.4m, E12.6m) and 30,000 tonnes/year, and is estimated to grow between 5-10% annually. It comprises brands like Huggies (60% market share) and Pampers (30%) from multinationals Kimberly Clark and Procter & Gamble, respectively. Domestic consumer products major Godrej's Snuggy is the third-largest brand of diapers in the Indian market, with a 10% share.As a whole there is a good scope for entrepreneurs for investment.
Few Indian Major Players are as under
Carewell Hygiene Products Ltd.
Diapers India Ltd.
Godrej Hygiene Products Ltd.
Gufic Biosciences Ltd.
Johnson & Johnson Ltd.
Kimberly Clark Lever Pvt. Ltd.
Procter & Gamble Hygiene & Health Care Ltd.
Regency Diaper Inds. Ltd.
Softouch Hygiene Products (Mkt) Ltd.
Tainwala Personal Care Products Pvt. Ltd.
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