Chocolate is a key ingredient in many foods such as milk shakes, candy bars, cookies and cereals. It is ranked as one of the most favourite flavours. The chocolate and confectionery products industry has traditionally been subject to significant fluctuations in demand chocolate products tend to be seasonal in nature, with demand increasing sharply during the holidays. Consumers of all age groups prefer chocolate and confectionery products because of their attractive appearance and colour. Now-a-days varieties of products have gained importance due to their delicious taste & better keeping quality. Chocolate, candy and gum are some of peoples best loved treats. These sweets have been enjoyed around the world for thousands of years. Chocolates are not high in cholesterol. People consistently name chocolate as their favourite flavor for desserts and sweet snacks. Chocolates are the favourite item of children. Confectionery category include products such as chocolate, gum, sugar confectionery, gummies/jellies, hard candy, toffee and fudge. The main reasons for purchasing are convenience, passive health, age, choice and pleasure. The most popular flavour groups are brown flavours, fruit, nuts, mints & menthols & dairy flavours. The top 5 companies supplying confectionery are Cadbury, Nestle, Kraft, Lindt & Mars. The organized sector of the Indian confectionery market is estimated to be about Rs. 1400 crore and it is estimated that the market is growing at a pace of 9 percent per annum. The confectionery industry in India is the largest among the food processing industries. It has an annual turnover of around Rs. 3500 crores with huge potential to grow. The Indian chocolate market is estimated at US $ 400 million and growing at 18 percent per annum. Cadbury has over 70 percent share in this market, and recorded a turnover of over US $ 37 m in 2008. So, the demand of chocolate & confectionery are increasing day by day. There is very good domestic as well as export market for chocolate & confectionery. New entrepreneurs can well venture into this field. Few Indian Major Players are as under: Anchor Daewoo Inds. Ltd. Anchor Health & Beauty Care Pvt. Ltd. Barista Coffee Co. Ltd. Brady & Morris Engg. Co. Ltd. Cadbury India Ltd. Candico (I) Ltd. Cremica Agro Foods Ltd. Fresh & Honest Cafe Ltd. Godrej Hershey Ltd. Just Desserts Ltd. Lotte India Corpn. Ltd. Millennium Laboratories Ltd. N P Chewing Gums Ltd. Nadukkara Agro Processing Co. Ltd. Nestle India Ltd. Nutrine Confectionery Co. Ltd. Panjon Ltd. Parle Biscuits Pvt. Ltd. Ravalgaon Sugar Farm Ltd. Sathe Biscuit & Chocolate Co. Ltd. Shrijee Heavy Projects Works Ltd. Ushodaya Enterprises Ltd. Veeramani Biscuit Inds. Ltd. Vidya Dairy